Product Competitor Intelligence

Product Competitor Intelligence

Execution

Use the bundled Tavily CLI setup and load only the endpoint skill needed: search, extract, map, crawl, or research. For the connected MCP tools, use tavily-mcp.

Workflow

Use search and extract for product, pricing, SKU, feature, and competitor intelligence; use map or crawl for known catalogs and large competitor sites. Keep this skill focused on query construction, site navigation, source filtering, and synthesis; execution mechanics should come from companion endpoint skills.

Treat the guidance below as base guidance; adapt it to the user's request when appropriate.

• Clarify the category, competitors, geography, target customer, price band, feature set, and desired output format.
• Split broad questions into short subqueries under 400 characters: competitors, product category, pricing, alternatives, reviews, SKUs, specs, marketplaces, and recent launches.
• Search for relevant competitors, product pages, category pages, retailer listings, pricing pages, reviews, docs, and official sources.
• Filter by relevance score, domain trust, page type, and freshness before extracting.
• Extract only selected pages that can support the requested comparison, table, or brief.
• Use site mapping before broad collection on known competitor, retailer, manufacturer, marketplace, docs, or catalog domains.
• Collect multiple pages only after choosing relevant path patterns and a tight scope.

Research Budget

• Start with a small focused search set covering competitors, category, pricing, features/specs, reviews, or launches.
• Extract only the strongest product, pricing, catalog, marketplace, docs, or review pages before drafting.
• Add more searches only for named gaps, such as missing pricing, missing SKU evidence, or missing official competitor pages.
• Do not use map unless a known competitor, retailer, manufacturer, marketplace, docs, or catalog domain needs URL discovery.
• Do not use crawl until map has identified a narrow product, pricing, category, docs, or catalog section.

Capability Guidance

• Use search for competitor discovery, pricing checks, feature comparisons, product claims, reviews, and launch signals.
• Use extract on selected product, pricing, docs, catalog, marketplace, review, or changelog pages.
• Use map when the domain is known but the relevant product, pricing, changelog, docs, category, or catalog pages are hard to find.
• Use crawl for SKU/catalog discovery only after narrowing to relevant sections.
• Use research only when the user asks for a market report rather than product-level evidence.

Query And Source Guidance

• Include product category, buyer segment, geography, price band, SKU/model terms, competitor names, and feature terms in separate subqueries.
• Prioritize official product pages, pricing pages, docs, catalogs, retailer listings, marketplaces, review sites, customer stories, changelogs, and credible launch coverage.
• For known sites, look for paths such as products, pricing, category, collections, docs, blog, changelog, customers, or case studies.
• Avoid irrelevant paths such as login, cart, checkout, account, admin, tag archives, and unrelated content.
• Dedupe near-identical product pages, regional variants, and syndicated listings before synthesis.
• Report failed or inaccessible sources when they affect pricing, specs, availability, or competitor coverage.

Output Template

Use this markdown structure and adapt columns to the user's request:

# Product And Competitor Intelligence: <category/company>

## Scope
- Category:
- Geography:
- Competitors covered:
- Source coverage limits:

## Product Comparison
| Product/SKU | Company | Category | Pricing/availability | Key features/specs | Positioning | Source |
| --- | --- | --- | --- | --- | --- | --- |

## Competitor Notes
### <Competitor>
- Positioning:
- Product/pricing evidence:
- Strengths:
- Gaps or uncertainty:

## Market Signals
- Launches or changes:
- Review/customer signals:
- Distribution or channel signals:

## Follow-Up Searches
- <query idea>

Keep each claim tied to a source. Mark pricing, availability, or specs as unavailable when they are not visible.