techhorizonlabs GEO Technical SEO Audit
Purpose
Technical SEO is the foundation of both traditional search visibility and AI search citation. A technically broken site cannot be crawled, indexed, or cited by any platform. This skill audits eight categories of technical health with specific attention to GEO requirements — most critically server-side rendering (AI crawlers do not execute JavaScript) and AI crawler access (many sites inadvertently block AI crawlers in robots.txt).
How to Use This Skill
- Collect the target URL (homepage + 2-3 key inner pages).
- Fetch each page using curl/WebFetch to get raw HTML and HTTP headers.
- Work through each of the eight categories in
references/audit-categories.md, scoring each against its rubric there. (That file also covers the IndexNow check.) - Total the category scores into the 100-point composite below.
- Generate
GEO-TECHNICAL-AUDIT.mdusingreferences/output-template.md.
The two GEO-critical categories — AI crawler access (Category 1.2) and server-side
rendering (Category 7) — are where conventional SEO audits miss the most. A site can pass a
traditional audit and still be invisible to AI crawlers because its content is client-rendered or
GPTBot is disallowed. Always confirm these two by fetching raw HTML with curl (no JS execution).
Overall Scoring
| Category | Max Points | Weight |
|---|---|---|
| Crawlability | 15 | Core foundation |
| Indexability | 12 | Core foundation |
| Security | 10 | Trust signal |
| URL Structure | 8 | Crawl efficiency |
| Mobile Optimization | 10 | Google requirement |
| Core Web Vitals | 15 | Ranking signal |
| Server-Side Rendering | 15 | GEO critical |
| Page Speed & Server | 15 | Performance |
| Total | 100 |
Per-category point breakdowns live alongside each category's checks in
references/audit-categories.md.
Score Interpretation
- 90-100: Excellent — technically sound for both traditional SEO and GEO
- 70-89: Good — minor issues to address but fundamentally solid
- 50-69: Needs Work — significant technical debt impacting visibility
- 30-49: Poor — major issues blocking crawling, indexing, or AI visibility
- 0-29: Critical — fundamental technical failures requiring immediate attention
Output
Provenance (THL): tag the score
[scan](data fetched this run),[partial-scan],[heuristic](judgement, no data), or[unmeasured]— and emit—instead of a number when[unmeasured]or pure[heuristic]. A number with weak provenance still reads as hard data. See the GEO Method.
Write GEO-TECHNICAL-AUDIT.md using
references/output-template.md: technical score, per-category
breakdown with Pass/Warn/Fail status, the AI-crawler access table, then issues tiered as Critical
/ Warnings / Recommendations, each citing the specific page URL so the finding is verifiable.