Repurpose

Repurpose Skill

Purpose

Take any Instagram reel, keep what makes it work (the hook), and rewrite the rest — either in your voice or toward a new angle/context you specify. No re-inventing the wheel. Just steal smart.

Step 0 — First-Time Setup

Check if ~/.claude/skills/repurpose/config.json exists.

If it exists: Read it, load preferences. Skip to Step 1.

If it does NOT exist: Run this setup:

1. Say:

   Welcome to /repurpose! Let's get you set up. This takes about 2 minutes and only happens once.
   

2. Check required CLI tools:

   • Run which yt-dlp — if missing: "Install with: pip3 install yt-dlp"
   • Run which ffmpeg — if missing: "Install with: brew install ffmpeg (Mac) or sudo apt install ffmpeg (Linux)"
   • Run which whisper — if missing: "Install with: pip3 install openai-whisper"
   • If ANY are missing, tell the user exactly what to install and stop. All three are required.

3. Ask:

   • "What's your name?" (for CTA sign-offs)
   • "Describe your voice style in 2-3 sentences." (e.g. "Direct, casual, no corporate speak. Short punchy sentences. I use real numbers and results.")
   • "What's your niche/audience?" (e.g. "business owners who want to automate", "fitness professionals")
   • "What's your default CTA?" (e.g. "Comment AUTOMATE for the free guide", "Link in bio for the full breakdown")

4. Check for a voice file:

   • Check if ~/.claude/skills/repurpose/voice.md exists
   • If not, create one from what they just told you:

     # Voice Guide
     
     **Style:** [their description]
     **Niche:** [their niche]
     **Default CTA:** [their CTA]
     
     ## Banned Phrases
     - "journey"
     - "game-changer"
     - "in today's world"
     - "authentic"
     - "leverage your personal brand"
     
     (Add more banned phrases as you use the skill — edit this file anytime.)
     

5. Save config:

   {
     "name": "User Name",
     "niche": "their niche",
     "defaultCTA": "their default CTA",
     "setupComplete": true,
     "setupDate": "2026-03-26"
   }
   

6. Say: "Setup complete! Now give me a reel URL and let's repurpose it."

Trigger

User types /repurpose [instagram_reel_url]

Example: /repurpose https://www.instagram.com/reel/DVZrETBDQSw/

Workflow

Step 1 — Ask before doing anything

Before downloading or transcribing, ask this exact question:

"Should I adapt this to your voice, or do you have a specific angle or context you want me to aim for?"

Wait for the answer. Do not download anything yet.

• If they say "my voice" or similar → use their voice guide from ~/.claude/skills/repurpose/voice.md
• If they give a specific angle or context → note it and use it to guide the rewrite

Step 2 — Download the reel

yt-dlp "[URL]" -o /tmp/repurpose_reel.mp4 --merge-output-format mp4 -q

If download fails → tell the user and stop.

Step 3 — Transcribe

whisper /tmp/repurpose_reel.mp4 --model base --output_format txt --output_dir /tmp/ --fp16 False

Read output from /tmp/repurpose_reel.txt.

Step 4 — Extract the hook

The hook = the first 1–3 sentences (roughly the first 5–10 seconds).

Keep it verbatim or as close as possible. The hook is what stopped the scroll — don't mess with it unless the user asks.

Step 5 — Rewrite the body

Strip everything after the hook. Rewrite in the user's voice OR toward the specified angle/context.

Rules for the rewrite:

• Keep the hook verbatim (or near-verbatim)
• Same energy and pacing as the original
• Strip the original creator's specific branding, tool names only they use, or irrelevant references
• Replace with the user's examples, tools, and audience context (from config and voice.md)
• Declarative content only — show the WHAT, never teach the HOW (that's the product)
• Under 100 words total
• End with the user's CTA (from config, or ask if none saved)

Step 6 — Output the script

Present as:

**HOOK** (kept from original)
[hook text]

**BODY**
[rewritten body]

**CTA**
[user's CTA]

Then ask: "Want me to punch up the hook, try a different angle, or save this hook to your database?"

Voice Rules

Read ~/.claude/skills/repurpose/voice.md for the user's voice guide. Follow it strictly. Key defaults:

• Direct, casual, no corporate speak
• Short sentences. Punchy.
• Real numbers and results anchor the body when available
• Never teach the HOW in free content — show the WHAT
• Avoid all banned phrases listed in voice.md

Hooks Database Integration

After delivering the script, always offer to save the original hook:

"Want me to save that hook to your database? Just say yes and I'll add it."

If yes → extract hook, identify type, append to ~/.claude/skills/repurpose/hooks.md. Create the file if it doesn't exist.

Format:

### [Source Handle] — [Date]
**Hook:** "[the hook text]"
**Type:** [hook type — e.g. curiosity gap, bold claim, pattern interrupt]
**Why it works:** [one sentence]

Cleanup

After transcription, clean up temp files:

rm -f /tmp/repurpose_reel.mp4 /tmp/repurpose_reel.txt

Built by @tenfoldmarc. Follow for daily AI automation builds — real systems, not theory.