Flow Analysis

Flow Analysis Skill

Analyze and compare multiple user journeys, identify optimization opportunities, and provide conversion-focused recommendations.

When to Use

• Compare different flow versions
• Analyze competitor flows
• Identify conversion bottlenecks
• Optimize onboarding sequences
• Reduce cart abandonment
• Improve signup completion rates

Capabilities

1. Multi-flow comparison - Compare A/B variants or competitors
2. Conversion analysis - Identify drop-off points
3. Friction mapping - Visualize user journey friction
4. Benchmark comparison - Against best practices
5. Optimization recommendations - Data-driven suggestions

Flow Types Supported

Workflow

Phase 1: Flow Mapping

Document each flow:

• Entry points
• Required steps
• Optional steps
• Decision points
• Exit points
• Success criteria

Phase 2: Execution & Measurement

For each step, capture:

• Time to complete
• Error rate
• Friction score (1-5)
• User actions required
• System responses
• Screenshots

Phase 3: Friction Analysis

Evaluate each step:

Phase 4: Comparative Analysis

Compare flows side-by-side:

• Step count
• Time required
• Error opportunities
• Mobile friendliness
• Accessibility

Phase 5: Optimization Recommendations

Prioritize by:

• Impact on conversion
• Implementation effort
• Risk level
• User segment affected

Output Format

# Flow Analysis Report

**Flows Analyzed**: [List]
**Date**: [Date]
**Application Type**: [Type]

## Executive Summary

| Flow | Steps | Time | Friction Score | Completion % |
|------|-------|------|----------------|--------------|
| Signup v1 | 5 | 2m 30s | 2.8 | 65% |
| Signup v2 | 3 | 1m 15s | 1.9 | 82% |

**Recommendation**: [Key finding]

## Flow Comparison

### Signup Flow Analysis

#### Version 1 (Current)

```mermaid
graph TD
    A[Start] --> B[Step 1: Email]
    B --> C[Step 2: Password]
    C --> D[Step 3: Profile]
    D --> E[Step 4: Preferences]
    E --> F[Complete]

Metrics:

• Steps: 5
• Avg time: 2m 30s
• Friction score: 2.8
• Drop-off points: Step 3 (32%)

Version 2 (Proposed)

graph TD
    A[Start] --> B[Step 1: Email + Password]
    B --> C[Step 2: Verify]
    C --> D[Complete]

Metrics:

• Steps: 3
• Avg time: 1m 15s
• Friction score: 1.9
• Expected improvement: +17% completion

Step-by-Step Comparison

Friction Map

V1 Friction Points

V2 Improvements

Best Practice Comparison

Drop-off Analysis

Where Users Abandon

Optimization Recommendations

High Impact, Low Effort

1. Add social login - Expected +8% completion
2. Real-time validation - Expected +5% completion
3. Progress indicator - Expected +3% completion

High Impact, Higher Effort

1. Reduce required fields - Expected +12% completion
2. Progressive profiling - Expected +10% completion

A/B Test Suggestions

1. Test: Social login prominence

   • A: Social buttons below email form
   • B: Social buttons above email form
   • Metric: Click rate, completion rate

2. Test: Field count

   • A: All fields on one page
   • B: Multi-step with 2 fields each
   • Metric: Completion rate, time to complete

Competitive Benchmark

Implementation Roadmap

Week 1

• Add progress indicator
• Enable password visibility toggle

Week 2

• Implement real-time validation
• Add social login (Google)

Week 3

• A/B test field reduction
• Implement progressive profiling

## Example Usage

Use the flow-analysis skill to:

1. Analyze current signup flow
2. Compare against competitor [URL]
3. Identify top 3 optimization opportunities
4. Estimate conversion impact

## Best Practices

1. **Map before optimizing** - Understand current state
2. **Measure everything** - Data over assumptions
3. **Test incrementally** - One change at a time
4. **Consider segments** - Mobile vs desktop, new vs returning
5. **Balance speed and quality** - Don't sacrifice trust for speed