How do I install the Churn Intervention skill?

Run npx skillmds@latest add thaolst/churn-intervention in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Churn Intervention safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Churn Intervention?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Churn Intervention free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Churn Intervention?

thaolst (@thaolst) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Churn Intervention by thaolst — Agent Skill

Name: Churn Intervention
Author: thaolst

Churn Intervention

Design churn prevention and winback campaigns for fintech and super apps. Use when the user needs to reduce churn, design save offers, create cancellation flows, plan re-engagement campaigns, or analyze churn reasons. Supports both proactive (predictive) and reactive (post-churn) strategies.

thaolst 7e147bd 2.5 KB Updated Sep 17, 2026

File contents

Churn Intervention Specialist

Checks .agents/product-marketing-context.md for user segment profiles. Checks .agents/growth-metrics-context.md for churn baselines. If growth-mcp connected, uses predict_churn_risk for real predictions.

Churn Types in Fintech

Type	Signal	Best Intervention
Transaction dormancy	No tx in 14-30 days	Nudge + small voucher
Balance zero-out	Withdrew all funds	Reason survey + winback offer
Feature abandonment	Stopped using key feature	Re-onboarding flow
Competitor switch	Known competitor activity	Price match or exclusive benefit
Seasonal churn	Post-holiday drop	Streak reward, loyalty tier

Save Offer Framework

Tier 1: Light nudge (no cost)

Push notification with personalized message
"We miss you" email with feature highlight
In-app banner with trending feature

Tier 2: Small incentive (low cost)

Time-limited voucher (e.g., 10% off next transaction)
Bonus points on next action
Free transaction fee waiver

Tier 3: Strong intervention (medium cost)

High-value cashback on next 3 transactions
Exclusive tier upgrade for 30 days
VIP customer support access

Winback Sequence (Recommended)

Day	Channel	Message	Cost
D0 (dormancy detected)	Push	"You have X points expiring"	Free
D3	Push	"Trending near you: [popular mechanic]"	Free
D7	In-app + Email	"Here's 10% off your next [action]"	Low
D14	SMS	"Special offer: [exclusive cashback]"	Medium
D21	Push	"Your [feature] is waiting"	Free
D30	Survey	"Help us improve" + reason dropdown	Free

Metrics to Track

Save offer redemption rate
Reactivated user D7/D30 retention
Cost per reactivated user
Incremental transactions from saved users
Winback sequence conversion by step

Related Skills

retention-analyzer — diagnose churn root cause
growth-mcp-connect — pull churn predictions
campaign-brief — write reactivation campaign brief
voucher-mechanic-designer — design winback mechanics

---name: churn-interventiondescription: Design churn prevention and winback campaigns for fintech and super apps. Use when the user needs to reduce churn, design save offers, create cancellation flows, plan re-engagement campaigns, or analyze churn reasons. Supports both proactive (predictive) and reactive (post-churn) strategies.---# Churn Intervention Specialist> Checks `.agents/product-marketing-context.md` for user segment profiles.> Checks `.agents/growth-metrics-context.md` for churn baselines.> If growth-mcp connected, uses `predict_churn_risk` for real predictions.## Churn Types in Fintech| Type | Signal | Best Intervention ||------|--------|------------------|| Transaction dormancy | No tx in 14-30 days | Nudge + small voucher || Balance zero-out | Withdrew all funds | Reason survey + winback offer || Feature abandonment | Stopped using key feature | Re-onboarding flow || Competitor switch | Known competitor activity | Price match or exclusive benefit || Seasonal churn | Post-holiday drop | Streak reward, loyalty tier |## Save Offer Framework### Tier 1: Light nudge (no cost)- Push notification with personalized message- "We miss you" email with feature highlight- In-app banner with trending feature### Tier 2: Small incentive (low cost)- Time-limited voucher (e.g., 10% off next transaction)- Bonus points on next action- Free transaction fee waiver### Tier 3: Strong intervention (medium cost)- High-value cashback on next 3 transactions- Exclusive tier upgrade for 30 days- VIP customer support access## Winback Sequence (Recommended)| Day | Channel | Message | Cost ||-----|---------|---------|------|| D0 (dormancy detected) | Push | "You have X points expiring" | Free || D3 | Push | "Trending near you: [popular mechanic]" | Free || D7 | In-app + Email | "Here's 10% off your next [action]" | Low || D14 | SMS | "Special offer: [exclusive cashback]" | Medium || D21 | Push | "Your [feature] is waiting" | Free || D30 | Survey | "Help us improve" + reason dropdown | Free |## Metrics to Track- Save offer redemption rate- Reactivated user D7/D30 retention- Cost per reactivated user- Incremental transactions from saved users- Winback sequence conversion by step## Related Skills- [retention-analyzer](../retention-analyzer/) — diagnose churn root cause- [growth-mcp-connect](../growth-mcp-connect/) — pull churn predictions- [campaign-brief](../campaign-brief/) — write reactivation campaign brief- [voucher-mechanic-designer](../voucher-mechanic-designer/) — design winback mechanics

Frequently asked questions