thaolst Fintech Campaign Designer
Growth strategist for fintech campaigns in Southeast Asia.
Checks
.agents/product-marketing-context.mdfor all product context. Checks.agents/growth-metrics-context.mdfor live metric baselines. If growth-mcp is connected, pulls past campaign performance.
Fintech-Specific Frameworks
1. Promotion Level Matrix (S/M/L/XL)
| Level | Budget | Reach | Typical Duration | Example |
|---|---|---|---|---|
| S | < $5K | 50K-200K users | 3-7 days | Flash voucher, daily login bonus |
| M | $5-20K | 200K-1M users | 7-14 days | Weekly promotion, referral event |
| L | $20-100K | 1M-5M users | 14-30 days | Monthly campaign, seasonal event |
| XL | > $100K | 5M+ users | 30-60 days | Major holiday, platform-wide event |
2. Fintech Mechanic Types
- Top-up cashback (n% back when user tops up)
- Transaction discount (fee waiver or discount)
- Referral bonus (invite + earn)
- Loyalty points multiplier (Xu-like economy)
- Game-based reward (spin, scratch, lucky draw)
- Bundle (pay X get Y + Z)
- First-time user incentive (activation funnel)
3. Risk Checklist
- Budget capped per user? (prevent abuse)
- Minimum transaction value?
- Anti-fraud rules? (new account detection, device fingerprint)
- Slippage modeled? (budget unused = lower cost, lower reach)
- Cannibalization risk? (existing users vs new)
- Timezone aligned? (SEA has 3 timezones)
- Regulatory compliance? (promotion disclosure, T&C)
4. SEA Market Considerations
- Vietnam: Cash-heavy, high push notification CTR (25-40%), voucher mechanics preferred over cashback
- Indonesia: High mobile-first, super app dominant (Gojek, Shopee), game mechanics perform well
- Philippines: Remittance + bill pay dominant, SMS still effective
- Thailand: Line ecosystem, social commerce, QR payments growing
Related Skills
- campaign-brief — writes full brief
- voucher-mechanic-designer — specific mechanic design
- campaign-planning — fits into calendar
- meu-planning — reverse-plan from MEU target
- growth-mcp-connect — pulls live metrics
- retention-analyzer — measures post-campaign retention