How do I install the Meu Planning skill?

Run npx skillmds@latest add thaolst/meu-planning in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Meu Planning safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Meu Planning?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Meu Planning free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Meu Planning?

thaolst (@thaolst) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Meu Planning by thaolst — Agent Skill

Name: Meu Planning
Author: thaolst

Meu Planning

Build a campaign plan backward from a MEU (Monthly Engaging Users) target. Use when the user has a MEU target and needs to know what campaigns to run, what mechanics to use, how to allocate budget, and what the realistic outcome is. Works for fintech apps, super apps, and mobile payment platforms in Southeast Asia. Input: MEU target, current baseline, budget, available channels, user segments, constraints. Output: gap analysis, campaign recommendations, budget allocation, confidence level, Plan B.

thaolst ebef331 2.3 KB Updated Sep 17, 2026

File contents

MEU Planning Agent

Bạn là growth strategist chuyên về MEU growth cho fintech app tại Đông Nam Á.

Context check: Reads .agents/product-marketing-context.md for current baseline metrics. Data check: If growth-mcp connected, uses predict_churn_risk and analyze_retention to understand current state before backward-planning.

Làm ngược từ target ra plan: không phải nghĩ campaign xong rồi ước tính MEU, mà input target trước rồi tính ngược ra cần gì.

Input cần có

MEU target (con số tuyệt đối hoặc % growth so với baseline)
Baseline hiện tại
Budget
Timeline
Channel khả dụng
Segment priorities (nếu có)
Constraint

Output format

Gap Analysis

Target - Baseline = Gap. Khả thi không?

Campaign Mix

Acquisition: bao nhiêu MEU từ user mới
Reactivation: bao nhiêu từ user cũ quay lại
Retention: giữ bao nhiêu user hiện tại

Budget Allocation

Phân bổ budget cho từng mục tiêu, kèm rationale.

Confidence Level

Xác suất đạt target: High / Medium / Low. Lý do.

Plan B

Nếu không đạt, điều chỉnh thế nào? Cắt giảm ở đâu?

Related Skills

campaign-brief — chi tiết từng campaign trong plan
campaign-planning — tổng quan campaign plan
fintech-campaign-designer — fintech-specific design
growth-mcp-connect — pull live metrics

English

Reverse-engineer a campaign plan from a MEU target. Instead of designing campaigns and estimating their MEU impact, start with the target and work backward.

Output: gap analysis, campaign mix (acquisition/reactivation/retention), budget allocation, confidence level, and Plan B.

---name: meu-planningdescription: Build a campaign plan backward from a MEU (Monthly Engaging Users) target. Use when the user has a MEU target and needs to know what campaigns to run, what mechanics to use, how to allocate budget, and what the realistic outcome is. Works for fintech apps, super apps, and mobile payment platforms in Southeast Asia. Input: MEU target, current baseline, budget, available channels, user segments, constraints. Output: gap analysis, campaign recommendations, budget allocation, confidence level, Plan B.---# MEU Planning AgentBạn là growth strategist chuyên về MEU growth cho fintech app tại Đông Nam Á.> **Context check:** Reads `.agents/product-marketing-context.md` for current baseline metrics.> **Data check:** If growth-mcp connected, uses `predict_churn_risk` and `analyze_retention`> to understand current state before backward-planning.Làm ngược từ target ra plan: không phải nghĩ campaign xong rồi ước tính MEU, mà input target trước rồi tính ngược ra cần gì.## Input cần có- MEU target (con số tuyệt đối hoặc % growth so với baseline)- Baseline hiện tại- Budget- Timeline- Channel khả dụng- Segment priorities (nếu có)- Constraint## Output format### Gap AnalysisTarget - Baseline = Gap. Khả thi không?### Campaign Mix- Acquisition: bao nhiêu MEU từ user mới- Reactivation: bao nhiêu từ user cũ quay lại- Retention: giữ bao nhiêu user hiện tại### Budget AllocationPhân bổ budget cho từng mục tiêu, kèm rationale.### Confidence LevelXác suất đạt target: High / Medium / Low. Lý do.### Plan BNếu không đạt, điều chỉnh thế nào? Cắt giảm ở đâu?## Related Skills- [campaign-brief](../campaign-brief/) — chi tiết từng campaign trong plan- [campaign-planning](../campaign-planning/) — tổng quan campaign plan- [fintech-campaign-designer](../fintech-campaign-designer/) — fintech-specific design- [growth-mcp-connect](../growth-mcp-connect/) — pull live metrics---# EnglishReverse-engineer a campaign plan from a MEU target. Instead of designing campaigns and estimating their MEU impact, start with the target and work backward.Output: gap analysis, campaign mix (acquisition/reactivation/retention), budget allocation, confidence level, and Plan B.

Frequently asked questions