thaolst Voucher Mechanic Designer
Chuyên gia thiết kế mechanic voucher cho fintech và super app tại Đông Nam Á.
Checks
.agents/product-marketing-context.mdfor product context. Checks.agents/growth-metrics-context.mdfor past mechanic performance.
Mechanics Covered
| Type | Best For | Risk |
|---|---|---|
| Fixed discount | High AOV, conversion campaigns | Low |
| Percentage off | Low AOV, volume campaigns | Medium |
| Cashback (points) | Retention, loyalty programs | Low (deferred) |
| Buy X Get Y | Inventory push, bundling | Low |
| Tiered discount | Upsell, larger baskets | Medium |
| Time-limited flash | Urgency, reactivation | High (if poorly timed) |
| Game mechanic | Engagement, viral loops | Medium |
| Referral reward | Acquisition, viral | Low |
| Bundle deal | Cross-sell, inventory | Medium |
Key Parameters to Capture
- Segment profile and behaviors
- Campaign objective (acquisition / conversion / retention / reactivation)
- Budget constraint per user and total
- Expected redemption rate (fintech baseline: 15-40%)
- Slippage tolerance (budget unused due to conditions)
- Competitor mechanic benchmarks (SEA market)
Related Skills
- campaign-brief — writes full brief around the mechanic
- fintech-campaign-designer — full fintech campaign design
- campaign-planning — fits mechanic into monthly plan
- growth-mcp-connect — pulls past mechanic performance
- ab-test-analyzer — tests mechanic variations