thatrebeccarae Landing Page Optimizer
Audit and optimize landing pages for maximum conversion.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/landing-page-optimizer ~/.claude/skills/
Audit Framework
Above the Fold (First 5 Seconds)
The visitor must answer 3 questions instantly:
- What is this? (Clear headline)
- Why should I care? (Benefit-focused subheadline)
- What do I do next? (Visible CTA)
Hero Layout Patterns
| Pattern | Best For | Structure |
|---|---|---|
| Left copy / right visual | SaaS, B2B | Headline + CTA left, product screenshot right |
| Centered hero | Simple offers | Centered headline, subheadline, CTA |
| Video hero | Complex products | Autoplay background or embedded explainer |
| Social proof hero | High-trust needed | Headline with customer logos or metrics |
| Split test | Dual audiences | Two distinct paths with separate CTAs |
Value Proposition Hierarchy
H1: Primary benefit (what outcome they get)
Subheadline: How you deliver it (mechanism or differentiator)
Supporting points: 3 proof points or features (bullets)
CTA: Specific action + anxiety reducer
CTA Optimization
Text: Action verb + specific outcome ("Start Free Trial" not "Submit") Design: High contrast to background, generous padding, whitespace around it Placement: Above fold, after each content section, sticky on scroll Microcopy: Reduce anxiety below CTA ("No credit card required", "Cancel anytime")
Social Proof Patterns
| Type | Placement | Impact |
|---|---|---|
| Customer logos | Below hero | Trust (B2B) |
| Metric ("50,000+ users") | Near headline | Scale proof |
| Star rating | Near CTA | Purchase confidence |
| Testimonial quote | Mid-page | Emotional proof |
| Case study result | Deep in page | Detailed proof |
| Trust badges | Near form/checkout | Security |
Form Optimization
- Every field removed increases completion 5-10%
- Labels above fields (never placeholder-only)
- Inline validation (real-time, not on submit)
- Smart defaults and autofill (autocomplete attributes)
- Multi-step forms outperform single long forms
- Progress indicator for multi-step
Mobile Optimization
- Touch targets minimum 48x48px
- Single column layout
- Thumb-friendly CTA placement (bottom half of screen)
- No horizontal scrolling
- Simplified navigation (hamburger or none)
- Fast load (LCP <2.5s on 4G)
Conversion Benchmarks
| Page Type | Good | Average | Poor |
|---|---|---|---|
| SaaS trial signup | >5% | 2-5% | <2% |
| E-commerce product | >3% | 1.5-3% | <1.5% |
| Lead gen (B2B) | >10% | 5-10% | <5% |
| Newsletter signup | >5% | 2-5% | <2% |
| Webinar registration | >30% | 15-30% | <15% |
Anti-Patterns
- Multiple competing CTAs — one primary action per page
- Feature-focused headline — lead with benefit, not feature
- Stock photos — real product screenshots or real people
- Navigation on landing pages — remove nav for paid traffic pages
- Below-fold CTA only — always have CTA above the fold
- No social proof — every landing page needs trust signals
- Slow load time — every 100ms delay costs 1% conversion
- Desktop-only design — 60%+ traffic is mobile
Integration with Other Skills
- cro-auditor — Broader CRO audit framework; this skill deep-dives on individual pages
- ab-testing-framework — Test the changes this skill recommends
- copywriting-frameworks — Apply PAS/AIDA to landing page copy
- frontend-design — Implement the optimized page design
- technical-seo-audit — Page speed and technical optimization