Market Research
Consulting-grade market research reports with professional formatting and strategic analysis frameworks.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/market-research ~/.claude/skills/
Core Capabilities
- Porter's Five Forces — competitive intensity analysis
- PESTLE Analysis — macro-environmental scanning
- SWOT Analysis — strengths, weaknesses, opportunities, threats
- TAM/SAM/SOM — market sizing
- BCG Matrix — portfolio positioning
- Value Chain Analysis — margin and efficiency mapping
- Competitive Positioning Maps — quadrant-based competitor mapping
Report Structure
| Chapter |
Content |
| 1. Executive Summary |
Key findings, market size, growth rate, top recommendations |
| 2. Market Overview |
Definition, scope, segmentation, history |
| 3. Market Size & Growth |
TAM/SAM/SOM, CAGR, revenue forecasts |
| 4. Industry Dynamics |
Porter's Five Forces assessment |
| 5. Competitive Landscape |
Player profiles, market share, positioning map |
| 6. Customer Analysis |
Segments, behavior, needs, trends |
| 7. Technology & Innovation |
Emerging tech, disruption risk, adoption curves |
| 8. Regulatory & Macro |
PESTLE analysis, compliance landscape |
| 9. Opportunities & Threats |
SWOT synthesis, scenario analysis |
| 10. Strategic Recommendations |
Prioritized actions, implementation roadmap |
| 11. Appendices |
Data tables, methodology, bibliography |
Workflow
Phase 1: Research
- Define market boundaries and scope
- Deep web research for market data, reports, earnings calls
- Collect data points: market size, growth rates, player revenue, funding
- Identify 5-10 key competitors with detailed profiles
- Gather regulatory and macroeconomic data
Phase 2: Analysis
- Apply each framework to the collected data
- Cross-reference findings across frameworks
- Identify convergent themes and contradictions
- Build scenario models (base, optimistic, pessimistic)
- Score opportunities by attractiveness and feasibility
Phase 3: Visual Generation
- Market growth charts and TAM/SAM/SOM diagrams
- Competitive positioning maps (2x2 quadrants)
- Porter's Five Forces radar chart
- Risk heatmaps
- Industry ecosystem maps
Phase 4: Writing
- Structured prose in consulting style (not bullets)
- Every claim backed by data with source citation
- Key insight callout boxes throughout
- Executive summary written last (distilled from findings)
Phase 5: Compilation
- LaTeX formatting with custom style package
- Table of contents, bibliography, appendices
- PDF generation via LaTeX compiler
Output Format
Professional LaTeX with custom environments:
- Key Insight boxes — highlighted findings
- Market Data callouts — statistics with source
- Risk boxes — threats with severity rating
- Recommendation boxes — prioritized actions
- SWOT boxes — four-quadrant analysis
- Porter's Five Forces boxes — force-by-force assessment
- Pull quotes — notable expert opinions
- Stat boxes — large-format key numbers
Quality Standards
- Every claim needs a source. No unsourced statistics.
- Recency matters. Prefer data from the last 2 years.
- Triangulate. Cross-reference market sizes across 3+ sources.
- Acknowledge uncertainty. Use ranges, not false precision.
- Actionable recommendations. Each recommendation has: what, why, how, expected impact.
- No filler. Every paragraph must add information or insight.
For analysis templates, LaTeX formatting, and data patterns, see REFERENCE.md.
1---2name: market-research3description: Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Professional LaTeX formatting, strategic analysis frameworks (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and deep research integration.4license: MIT5---67# Market Research89Consulting-grade market research reports with professional formatting and strategic analysis frameworks.1011## Install1213```bash14git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/market-research ~/.claude/skills/15```1617## Core Capabilities1819- **Porter's Five Forces** — competitive intensity analysis20- **PESTLE Analysis** — macro-environmental scanning21- **SWOT Analysis** — strengths, weaknesses, opportunities, threats22- **TAM/SAM/SOM** — market sizing23- **BCG Matrix** — portfolio positioning24- **Value Chain Analysis** — margin and efficiency mapping25- **Competitive Positioning Maps** — quadrant-based competitor mapping2627## Report Structure2829| Chapter | Content |30|---------|---------|31| 1. Executive Summary | Key findings, market size, growth rate, top recommendations |32| 2. Market Overview | Definition, scope, segmentation, history |33| 3. Market Size & Growth | TAM/SAM/SOM, CAGR, revenue forecasts |34| 4. Industry Dynamics | Porter's Five Forces assessment |35| 5. Competitive Landscape | Player profiles, market share, positioning map |36| 6. Customer Analysis | Segments, behavior, needs, trends |37| 7. Technology & Innovation | Emerging tech, disruption risk, adoption curves |38| 8. Regulatory & Macro | PESTLE analysis, compliance landscape |39| 9. Opportunities & Threats | SWOT synthesis, scenario analysis |40| 10. Strategic Recommendations | Prioritized actions, implementation roadmap |41| 11. Appendices | Data tables, methodology, bibliography |4243## Workflow4445### Phase 1: Research46- Define market boundaries and scope47- Deep web research for market data, reports, earnings calls48- Collect data points: market size, growth rates, player revenue, funding49- Identify 5-10 key competitors with detailed profiles50- Gather regulatory and macroeconomic data5152### Phase 2: Analysis53- Apply each framework to the collected data54- Cross-reference findings across frameworks55- Identify convergent themes and contradictions56- Build scenario models (base, optimistic, pessimistic)57- Score opportunities by attractiveness and feasibility5859### Phase 3: Visual Generation60- Market growth charts and TAM/SAM/SOM diagrams61- Competitive positioning maps (2x2 quadrants)62- Porter's Five Forces radar chart63- Risk heatmaps64- Industry ecosystem maps6566### Phase 4: Writing67- Structured prose in consulting style (not bullets)68- Every claim backed by data with source citation69- Key insight callout boxes throughout70- Executive summary written last (distilled from findings)7172### Phase 5: Compilation73- LaTeX formatting with custom style package74- Table of contents, bibliography, appendices75- PDF generation via LaTeX compiler7677## Output Format7879Professional LaTeX with custom environments:80- **Key Insight boxes** — highlighted findings81- **Market Data callouts** — statistics with source82- **Risk boxes** — threats with severity rating83- **Recommendation boxes** — prioritized actions84- **SWOT boxes** — four-quadrant analysis85- **Porter's Five Forces boxes** — force-by-force assessment86- **Pull quotes** — notable expert opinions87- **Stat boxes** — large-format key numbers8889## Quality Standards90911. **Every claim needs a source.** No unsourced statistics.922. **Recency matters.** Prefer data from the last 2 years.933. **Triangulate.** Cross-reference market sizes across 3+ sources.944. **Acknowledge uncertainty.** Use ranges, not false precision.955. **Actionable recommendations.** Each recommendation has: what, why, how, expected impact.966. **No filler.** Every paragraph must add information or insight.9798For analysis templates, LaTeX formatting, and data patterns, see [REFERENCE.md](REFERENCE.md).
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