Brand Guidelines

Brand Guidelines Styling

Overview

This skill provides access to brand identity and style resources for creating consistent, professional visual artifacts.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, visual formatting, visual design

Brand Color Palette

Primary Colors

When creating artifacts for professional presentation, use these colors:

• Dark Background: #1a1b26 or #1e1e2e (based on Nord/dark themes)
• Light Background: #eceff4 or #d8dee9 (based on Nord light themes)
• Text (Dark): #d8dee9 or #eceff4
• Text (Light): #2e3440 or #434c5e
• Accent Blue: #81a1c1 or #88c0d0
• Accent Green: #a3be8c or #8fbcbb
• Accent Purple: #b48ead or #d08770
• Accent Yellow: #ebcb8b or #bf616a

Functional Colors

• Success Green: Used for success states and positive indicators
• Error Red: Used for error states and destructive actions
• Warning Yellow: Used for warnings and caution indicators
• Info Blue: Used for informational elements and neutral highlights

Typography

Font Selection

• Headings/Code: JetBrains Mono, Fira Code, or any modern monospace font
• Body Text: System sans-serif (Inter, San Francisco, or equivalent)

Font Application Rules

• Apply monospace fonts to code blocks, headings (24pt and larger), and technical content
• Apply system sans-serif fonts to body text and general paragraphs
• Automatically fall back to system defaults if custom fonts unavailable
• Preserve readability across all systems

Text Styling

• Code blocks and headings (14pt+): Monospace font
• Body text: System sans-serif font
• Smart color selection based on background (dark/light)
• Preserve text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors from palette
• Cycle through blue, green, purple, and yellow accents
• Maintain visual interest while staying on-brand
• Support both dark and light modes

Usage Guidelines

When to Use

• Creating presentation slides, reports, or documents
• Designing visual assets or graphics
• Applying consistent styling across multiple artifacts
• Creating branded materials

Best Practices

• Use monospace fonts for code and technical content
• Apply accent colors sparingly for maximum impact
• Ensure sufficient contrast between text and background
• Consider dark/light mode when choosing colors
• Test color combinations in both light and dark contexts

Implementing in Documents

PowerPoint (python-pptx)

from pptx.util import Inches, Pt
from pptx.dml.color import RGBColor

# Brand colors
DARK_BG = RGBColor(0x1a, 0x1b, 0x26)
LIGHT_TEXT = RGBColor(0xd8, 0xde, 0xe9)
ACCENT_BLUE = RGBColor(0x81, 0xa1, 0xc1)
ACCENT_GREEN = RGBColor(0xa3, 0xbe, 0x8c)

# Apply to shapes
from pptx import Presentation
prs = Presentation()
slide = prs.slides.add_slide(prs.slide_layouts[6])  # Blank layout

# Set background
background = slide.background
fill = background.fill
fill.solid()
fill.fore_color.rgb = DARK_BG

PDF (reportlab)

from reportlab.lib.colors import HexColor

# Brand colors
DARK_BG = HexColor('#1a1b26')
LIGHT_TEXT = HexColor('#d8dee9')
ACCENT_BLUE = HexColor('#81a1c1')

HTML/CSS

:root {
  --bg-dark: #1a1b26;
  --text-light: #d8dee9;
  --accent-blue: #81a1c1;
  --accent-green: #a3be8c;
  --accent-purple: #b48ead;
  --accent-yellow: #ebcb8b;
}

Font Management

• Uses system-installed JetBrains Mono or Fira Code when available
• Provides automatic fallback to system monospace fonts
• No font installation required — works with existing system fonts
• For best results, install JetBrains Mono or Fira Code in your environment

Cline Workflow Notes

1. Install location: Copy this skill directory to .cline/skills/brand-guidelines/ (project-level) or ~/.cline/skills/brand-guidelines/ (global)
2. Activation: Cline will suggest this skill when you need consistent branding on documents or visual assets
3. Progressive loading: Metadata is always available; detailed color and typography guidance loads on demand via use_skill