Market Segments
Purpose
Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.
Instructions
You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.
Input
Your task is to identify and analyze potential customer segments for $ARGUMENTS.
If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.
Analysis Steps (Think Step by Step)
- Market Exploration: Consider the full addressable market for $ARGUMENTS
- Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
- Segment Definition: Create 3-5 distinct, non-overlapping customer segments
- Characterization: For each segment, synthesize profiles and validate distinctness
- Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment
Output Structure
For each of the 3-5 segments, provide:
Segment Name & Overview
- Clear, memorable segment identifier
- Size estimate (% of total market or absolute numbers if data available)
- Growth trajectory and market dynamics
Key Demographics & Firmographics
- Core characteristics (age, role, company size, industry, geography, etc.)
- Decision-maker profiles if B2B
Jobs-to-be-Done
- Primary job and desired outcome for this segment
- Frequency, context, and stakes of the job
- Success criteria and desired outcomes
Key Pain Points & Obstacles
- Barriers to job completion specific to this segment
- Consequences of not solving the problem
Desired Gains & Success Factors
- What outcomes matter most to this segment
- Preferred solution characteristics
- Cost and time constraints
Product Fit Analysis
- How well $ARGUMENTS serves this segment's needs
- Unique value proposition for this segment
- Potential adoption barriers or resistance
Competitive Landscape
- Existing solutions or workarounds this segment uses
- Alternative approaches or competitors
Best Practices
- Ensure segments are measurable, accessible, and distinct
- Prioritize segments with clear jobs-to-be-done and pain points
- Validate segment assumptions with available data
- Consider both greenfield opportunities and underserved segments
- Flag segments requiring additional market research
Further Reading
Source: phuryn/pm-skills → pm-market-research/skills/market-segments/SKILL.md
1---2name: market-segments3description: Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.4---567# Market Segments89## Purpose10Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.1112## Instructions1314You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.1516### Input17Your task is to identify and analyze potential customer segments for **$ARGUMENTS**.1819If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.2021### Analysis Steps (Think Step by Step)22231. **Market Exploration**: Consider the full addressable market for $ARGUMENTS242. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)253. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments264. **Characterization**: For each segment, synthesize profiles and validate distinctness275. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment2829### Output Structure3031For each of the 3-5 segments, provide:3233**Segment Name & Overview**34- Clear, memorable segment identifier35- Size estimate (% of total market or absolute numbers if data available)36- Growth trajectory and market dynamics3738**Key Demographics & Firmographics**39- Core characteristics (age, role, company size, industry, geography, etc.)40- Decision-maker profiles if B2B4142**Jobs-to-be-Done**43- Primary job and desired outcome for this segment44- Frequency, context, and stakes of the job45- Success criteria and desired outcomes4647**Key Pain Points & Obstacles**48- Barriers to job completion specific to this segment49- Consequences of not solving the problem5051**Desired Gains & Success Factors**52- What outcomes matter most to this segment53- Preferred solution characteristics54- Cost and time constraints5556**Product Fit Analysis**57- How well $ARGUMENTS serves this segment's needs58- Unique value proposition for this segment59- Potential adoption barriers or resistance6061**Competitive Landscape**62- Existing solutions or workarounds this segment uses63- Alternative approaches or competitors6465## Best Practices6667- Ensure segments are measurable, accessible, and distinct68- Prioritize segments with clear jobs-to-be-done and pain points69- Validate segment assumptions with available data70- Consider both greenfield opportunities and underserved segments71- Flag segments requiring additional market research7273---7475### Further Reading7677- [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques)78- [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate)79- [Crossing the Chasm: The Ultimate Guide For PMs](https://www.productcompass.pm/p/crossing-the-chasm)80- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)81- [Product Innovation Masterclass](https://www.productcompass.pm/p/product-innovation-masterclass) (video course)8283---8485**Source:** [`phuryn/pm-skills`](https://github.com/phuryn/pm-skills) → `pm-market-research/skills/market-segments/SKILL.md`
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