Full Website SEO Audit
Process
- Fetch homepage: use
scripts/fetch_page.py to retrieve HTML
- Detect business type: analyze homepage signals per seo orchestrator
- Crawl site: follow internal links up to 500 pages, respect robots.txt
- Delegate to subagents (if available, otherwise run inline sequentially):
seo-technical -- robots.txt, sitemaps, canonicals, Core Web Vitals, security headersseo-content -- E-E-A-T, readability, thin content, AI citation readinessseo-schema -- detection, validation, generation recommendationsseo-sitemap -- structure analysis, quality gates, missing pagesseo-performance -- LCP, INP, CLS measurementsseo-visual -- screenshots, mobile testing, above-fold analysisseo-geo -- AI crawler access, llms.txt, citability, brand mention signalsseo-local -- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (spawn when Local Service industry detected: brick-and-mortar, SAB, or hybrid business type)seo-maps -- Geo-grid rank tracking, GBP audit, review intelligence, competitor radius mapping (spawn when Local Service detected AND DataForSEO MCP available)seo-google -- CWV field data (CrUX), URL indexation (GSC), organic traffic (GA4) (spawn when Google API credentials detected via python scripts/google_auth.py --check)seo-backlinks -- Backlink profile data: DA/PA, referring domains, anchor text, toxic links (spawn when Moz or Bing API credentials detected via python scripts/backlinks_auth.py --check, or always include Common Crawl domain-level metrics)
- Score -- aggregate into SEO Health Score (0-100)
- Report -- generate prioritized action plan
Crawl Configuration
Max pages: 500
Respect robots.txt: Yes
Follow redirects: Yes (max 3 hops)
Timeout per page: 30 seconds
Concurrent requests: 5
Delay between requests: 1 second
Output Files
FULL-AUDIT-REPORT.md: Comprehensive findingsACTION-PLAN.md: Prioritized recommendations (Critical > High > Medium > Low)screenshots/: Desktop + mobile captures (if Playwright available)- PDF Report (recommended): Generate a professional A4 PDF using
scripts/google_report.py --type full. This produces a white-cover enterprise report with TOC, executive summary, charts (Lighthouse gauges, query bars, index donut), metric cards, threshold tables, prioritized recommendations with effort estimates, and implementation roadmap. Always offer PDF generation after completing an audit.
Scoring Weights
| Category |
Weight |
| Technical SEO |
22% |
| Content Quality |
23% |
| On-Page SEO |
20% |
| Schema / Structured Data |
10% |
| Performance (CWV) |
10% |
| AI Search Readiness |
10% |
| Images |
5% |
Report Structure
Executive Summary
- Overall SEO Health Score (0-100)
- Business type detected
- Top 5 critical issues
- Top 5 quick wins
Technical SEO
- Crawlability issues
- Indexability problems
- Security concerns
- Core Web Vitals status
Content Quality
- E-E-A-T assessment
- Thin content pages
- Duplicate content issues
- Readability scores
On-Page SEO
- Title tag issues
- Meta description problems
- Heading structure
- Internal linking gaps
Schema & Structured Data
- Current implementation
- Validation errors
- Missing opportunities
Performance
- LCP, INP, CLS scores
- Resource optimization needs
- Third-party script impact
Images
- Missing alt text
- Oversized images
- Format recommendations
AI Search Readiness
- Citability score
- Structural improvements
- Authority signals
Priority Definitions
- Critical: Blocks indexing or causes penalties (fix immediately)
- High: Significantly impacts rankings (fix within 1 week)
- Medium: Optimization opportunity (fix within 1 month)
- Low: Nice to have (backlog)
DataForSEO Integration (Optional)
If DataForSEO MCP tools are available, spawn the seo-dataforseo agent alongside existing subagents to enrich the audit with live data: real SERP positions, backlink profiles with spam scores, on-page analysis (Lighthouse), business listings, and AI visibility checks (ChatGPT scraper, LLM mentions).
Google API Integration (Optional)
If Google API credentials are configured (python scripts/google_auth.py --check), spawn the seo-google agent to enrich the audit with real Google field data: CrUX Core Web Vitals (replaces lab-only estimates), GSC URL indexation status, search performance (clicks, impressions, CTR), and GA4 organic traffic trends. The Performance (CWV) category score benefits most from field data.
Error Handling
| Scenario |
Action |
| URL unreachable (DNS failure, connection refused) |
Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again. |
| robots.txt blocks crawling |
Report which paths are blocked. Analyze only accessible pages and note the limitation in the report. |
| Rate limiting (429 responses) |
Back off and reduce concurrent requests. Report partial results with a note on which sections could not be completed. |
| Timeout on large sites (500+ pages) |
Cap the crawl at the timeout limit. Report findings for pages crawled and estimate total site scope. |
Source: hashgraph-online/awesome-codex-plugins → plugins/BestLemoon/codex-seo/skills/seo-audit/SKILL.md
1---2name: seo-audit-73description: Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to 10 specialists (7 core + 3 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.4---5
6
7# Full Website SEO Audit
8
9## Process
10
111. **Fetch homepage**: use `scripts/fetch_page.py` to retrieve HTML
122. **Detect business type**: analyze homepage signals per seo orchestrator
133. **Crawl site**: follow internal links up to 500 pages, respect robots.txt
144. **Delegate to subagents** (if available, otherwise run inline sequentially):
15 - `seo-technical` -- robots.txt, sitemaps, canonicals, Core Web Vitals, security headers
16 - `seo-content` -- E-E-A-T, readability, thin content, AI citation readiness
17 - `seo-schema` -- detection, validation, generation recommendations
18 - `seo-sitemap` -- structure analysis, quality gates, missing pages
19 - `seo-performance` -- LCP, INP, CLS measurements
20 - `seo-visual` -- screenshots, mobile testing, above-fold analysis
21 - `seo-geo` -- AI crawler access, llms.txt, citability, brand mention signals
22 - `seo-local` -- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (spawn when Local Service industry detected: brick-and-mortar, SAB, or hybrid business type)
23 - `seo-maps` -- Geo-grid rank tracking, GBP audit, review intelligence, competitor radius mapping (spawn when Local Service detected AND DataForSEO MCP available)
24 - `seo-google` -- CWV field data (CrUX), URL indexation (GSC), organic traffic (GA4) (spawn when Google API credentials detected via `python scripts/google_auth.py --check`)
25 - `seo-backlinks` -- Backlink profile data: DA/PA, referring domains, anchor text, toxic links (spawn when Moz or Bing API credentials detected via `python scripts/backlinks_auth.py --check`, or always include Common Crawl domain-level metrics)
265. **Score** -- aggregate into SEO Health Score (0-100)
276. **Report** -- generate prioritized action plan
28
29## Crawl Configuration
30
31```
32Max pages: 500
33Respect robots.txt: Yes
34Follow redirects: Yes (max 3 hops)
35Timeout per page: 30 seconds
36Concurrent requests: 5
37Delay between requests: 1 second
38```
39
40## Output Files
41
42- `FULL-AUDIT-REPORT.md`: Comprehensive findings
43- `ACTION-PLAN.md`: Prioritized recommendations (Critical > High > Medium > Low)
44- `screenshots/`: Desktop + mobile captures (if Playwright available)
45- **PDF Report** (recommended): Generate a professional A4 PDF using `scripts/google_report.py --type full`. This produces a white-cover enterprise report with TOC, executive summary, charts (Lighthouse gauges, query bars, index donut), metric cards, threshold tables, prioritized recommendations with effort estimates, and implementation roadmap. Always offer PDF generation after completing an audit.
46
47## Scoring Weights
48
49| Category | Weight |
50|----------|--------|
51| Technical SEO | 22% |
52| Content Quality | 23% |
53| On-Page SEO | 20% |
54| Schema / Structured Data | 10% |
55| Performance (CWV) | 10% |
56| AI Search Readiness | 10% |
57| Images | 5% |
58
59## Report Structure
60
61### Executive Summary
62- Overall SEO Health Score (0-100)
63- Business type detected
64- Top 5 critical issues
65- Top 5 quick wins
66
67### Technical SEO
68- Crawlability issues
69- Indexability problems
70- Security concerns
71- Core Web Vitals status
72
73### Content Quality
74- E-E-A-T assessment
75- Thin content pages
76- Duplicate content issues
77- Readability scores
78
79### On-Page SEO
80- Title tag issues
81- Meta description problems
82- Heading structure
83- Internal linking gaps
84
85### Schema & Structured Data
86- Current implementation
87- Validation errors
88- Missing opportunities
89
90### Performance
91- LCP, INP, CLS scores
92- Resource optimization needs
93- Third-party script impact
94
95### Images
96- Missing alt text
97- Oversized images
98- Format recommendations
99
100### AI Search Readiness
101- Citability score
102- Structural improvements
103- Authority signals
104
105## Priority Definitions
106
107- **Critical**: Blocks indexing or causes penalties (fix immediately)
108- **High**: Significantly impacts rankings (fix within 1 week)
109- **Medium**: Optimization opportunity (fix within 1 month)
110- **Low**: Nice to have (backlog)
111
112## DataForSEO Integration (Optional)
113
114If DataForSEO MCP tools are available, spawn the `seo-dataforseo` agent alongside existing subagents to enrich the audit with live data: real SERP positions, backlink profiles with spam scores, on-page analysis (Lighthouse), business listings, and AI visibility checks (ChatGPT scraper, LLM mentions).
115
116## Google API Integration (Optional)
117
118If Google API credentials are configured (`python scripts/google_auth.py --check`), spawn the `seo-google` agent to enrich the audit with real Google field data: CrUX Core Web Vitals (replaces lab-only estimates), GSC URL indexation status, search performance (clicks, impressions, CTR), and GA4 organic traffic trends. The Performance (CWV) category score benefits most from field data.
119
120## Error Handling
121
122| Scenario | Action |
123|----------|--------|
124| URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again. |
125| robots.txt blocks crawling | Report which paths are blocked. Analyze only accessible pages and note the limitation in the report. |
126| Rate limiting (429 responses) | Back off and reduce concurrent requests. Report partial results with a note on which sections could not be completed. |
127| Timeout on large sites (500+ pages) | Cap the crawl at the timeout limit. Report findings for pages crawled and estimate total site scope. |
128
129---
130
131**Source:** [`hashgraph-online/awesome-codex-plugins`](https://github.com/hashgraph-online/awesome-codex-plugins) → `plugins/BestLemoon/codex-seo/skills/seo-audit/SKILL.md`
thedixitjain