Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger |
What's Needed |
| Define positioning and messaging |
references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy |
references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture |
references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics |
references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response |
references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry |
references/growth-modeling.md — beachhead, land-and-expand, channel economics |
Loading Order
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
Reference Files
| Reference |
Purpose |
references/positioning-messaging.md |
April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
references/acquisition-strategy.md |
Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
references/growth-modeling.md |
CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.
Related Skills
artifact-pyramids — output contractproduct-strategy — CPO methodology (product vision, PMF, market sizing)brand-designer — visual brand identity designseo-content-optimization — organic search and content strategy
1---2name: go-to-market3description: CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).4license: MIT5---6
7# Go-to-Market — CMO Methodology
8
9CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
10
11## When to Load
12
13| Trigger | What's Needed |
14|---------|---------------|
15| Define positioning and messaging | `references/positioning-messaging.md` — Dunford framework, message hierarchy |
16| Build acquisition channel strategy | `references/acquisition-strategy.md` — channel mix, PLG/SLG, funnel metrics |
17| Design brand architecture | `references/acquisition-strategy.md` — brand systems, visual identity, brand health |
18| Model growth economics | `references/growth-modeling.md` — CAC/LTV, cohort analysis, market entry |
19| Develop competitive response | `references/acquisition-strategy.md` — pricing wars, feature races, brand defense |
20| Plan market entry | `references/growth-modeling.md` — beachhead, land-and-expand, channel economics |
21
22## Loading Order
23
24```text
25skill_view('go-to-market')
26# Then domain-specific references:
27skill_view('go-to-market', file_path='references/positioning-messaging.md')
28skill_view('go-to-market', file_path='references/acquisition-strategy.md')
29skill_view('go-to-market', file_path='references/growth-modeling.md')
30```
31
32## Reference Files
33
34| Reference | Purpose |
35|-----------|---------|
36| `references/positioning-messaging.md` | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
37| `references/acquisition-strategy.md` | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
38| `references/growth-modeling.md` | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
39
40## Output Contract
41
42The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to `00-index.md`. See `artifact-pyramids` skill for the specification.
43
44## Related Skills
45
46- `artifact-pyramids` — output contract
47- `product-strategy` — CPO methodology (product vision, PMF, market sizing)
48- `brand-designer` — visual brand identity design
49- `seo-content-optimization` — organic search and content strategy
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