TheMattBerman Ad Creative Monitor — Catch Fatigue Early
Creative fatigue is the silent killer of ad accounts. CTR drops 0.1% per day, frequency ticks up, CPC quietly inflates — and by the time you notice in Ads Manager, you've burned through budget.
This skill watches for those signals daily and flags creatives that need rotation.
How It Works
Fatigue Signals (ranked by severity)
| Signal | Threshold | Severity |
|---|---|---|
| CTR dropping 3+ days in a row | >20% decline from peak | 🔴 Critical |
| Frequency above 3.5 | Audience seeing ad too often | 🟡 Warning |
| CPC rising 3+ days in a row | >15% increase from baseline | 🟡 Warning |
| Impressions declining | Ad losing delivery | 🟠 Monitor |
The Check
# Run fatigue check (mock/read-only via local adapter)
./run.sh fatigue
Reports
Fatigue Check
Daily scan of all active ads for fatigue signals.
Tell me: "Check for creative fatigue"
Or: "Are any ads getting stale?"
Creative Leaderboard
Rank all active creatives by efficiency (CTR × spend volume).
Tell me: "Rank my creatives"
Or: "Which creatives are strongest?"
Rotation Recommendations
Based on fatigue signals, recommend which creatives to pause and when new ones are needed.
Tell me: "What needs to be rotated?"
Or: "Which ads need fresh creative?"
Invocation
- Pull ad-level insights with daily time increment via
./scripts/meta-kit.sh - Calculate day-over-day CTR, CPC, and frequency trends
- Flag any ad showing fatigue signals
- Compare against benchmarks in
ad-config.json - Present findings with clear severity ratings
- Recommend rotation schedule if fatigue detected
- Log findings to
workspace/brand/learnings.md
Writes
| File | What it contains |
|---|---|
workspace/brand/learnings.md |
Fatigue patterns, creative lifespan data |