Page Strategy

Page Strategy

This is the missing operator layer.

site-extract collects facts. page-strategy decides what must be preserved, what can change, what proof is safe to use, and what page type should be built.

No strategy artifact, no page.

Inputs

Required:

• workspace/brand/extract.md or manual brief

Optional:

• source screenshots
• product images
• existing brand profile
• operator notes about page goal

Required output

Write both:

• workspace/pages/[page-name]/strategy.md
• workspace/pages/[page-name]/strategy.json

Strategy schema

# Page Strategy: [page-name]
Brand:
Page type:
Built:
Confidence:

## 1. Core decision
- Product / service:
- Offer:
- Audience:
- Awareness stage:
- CTA action:
- CTA destination:
- Conversion goal:

## 2. Mechanism map
- Primary buyer job:
- Primary pain:
- Failed alternatives:
- Unique mechanism:
- Why the mechanism works:
- What must be shown visually:
- What must be explained verbally:

## 3. Claims control
### Allowed claims
- [claim] — provenance class

### Forbidden claims
- [claim]

### Claims requiring proof near them
- [claim]

## 4. Proof plan
| Proof item | Class | Provenance | Where it should appear | Shippable? |
|---|---|---|---|---|

## 5. Preservation plan
### Trust cues to preserve
- 

### Visual conventions to preserve
- 

### Language to preserve
- exact phrases
- category terms buyers expect
- differentiators in source wording

### Deviations allowed
- what can be improved safely

## 6. Page routing
- Recommended page type:
- Hero structure:
- Proof structure:
- CTA strategy:
- Objection strategy:
- Required sections:
- Optional sections:

## 7. Visual requirements
- Visual preservation class: exact product / branded environment / concept support
- Screenshot handling: required / optional / forbidden
- Packaging fidelity needed? yes/no
- UI fidelity needed? yes/no
- Product silhouette fidelity needed? yes/no

## 8. Review flags
- compliance-sensitive claims
- thin proof
- missing CTA destination
- visual asset gaps
- any human approval needed

Routing logic

Use these branches, not vibes.

Physical product

Use product-led route when:

• product is visible and differentiated
• object form factor or materials matter
• mechanism can be staged visually

Hero must include:

• object clarity
• mechanism cue
• offer block
• trust cue above fold

SaaS / app

Use screenshot-led route when:

• UI is central to trust or understanding
• claim depends on workflow visibility

Hero must include:

• real or preserved screenshot behavior
• outcome headline
• trust cue
• CTA

Lead gen / service

Use friction-managed route when:

• user goal is booking, form fill, or consultation

Above fold must include:

• clear CTA destination
• friction reducer
• authority cue

Regulated / sensitive niche

Use compliance-limited route when:

• health, supplements, finance, legal, or risk-heavy claims appear

Rules:

• strip unsupported claims
• downgrade certainty language
• raise review flag

Stop / continue logic

Stop if:

• unique mechanism is blank
• CTA action is undefined
• source proof is too weak for proposed claims

Continue with downgrade if:

• proof is partial but enough for a softer page
• visuals are incomplete but can be handled with neutral support graphics

Hand-off

Downstream order:

• /brand-profile
• /page-copy
• /page-visuals
• /page-build

Every downstream skill must read strategy.json first, then other artifacts.