Recovery Strategy Author

Recovery Strategy Author

The production strategy generator for Found Money. Authors complete, grounded recovery play sets tailored to a business's money map and profile intake.

The Strategy Authoring Contract

The generator converts a frozen, PII-free evidence packet and an intake business profile into a validated recovery strategy. It holds judgment and voice, while table rules and Python validators hold enforcement.

1. Inputs

• GroundedStrategyEvidencePacketV1: Frozen aggregate pile facts, value basis, evidence IDs (ev_pile_1_value, ev_business_margin, etc.). Never invent an evidence ID not declared in allowed_evidence_ids.
• StrategyBusinessProfileV1: Owner intake answers: product, proof, margin, capacity, destination, business model, tenure multiple, and optional LTV override.

2. Domain Intelligence Sources

The generator reads from skills/recovery-intelligence/:

• Voice (references/voice.md): SPEAR framework, Starbucks Test. Lowercase, utilitarian subject line (e.g. billing glitch?, quick note). Plain text, single-question body (~9 words), bare first-name sign-off. No links in touch one.
• Cadence (references/cadence.md, tables/pile-cohort.json): Sequence length is capped by the cohort table ceiling (e.g., max 3 for involuntary payment recovery, max 2 for churned customers, max 1 for cold prospects). Re-engagement is a separate 90-day cycle, not an extra email step.
• Diagnosis (references/diagnosis.md, tables/pile-prohibitions.json): Involuntary lapses (failed_payment, payment_rescue) never receive farewell or cancellation framing. Churned customers (canceled_customer) never receive billing glitch framing. Closed-lost deals (closed_lost_stale_deal) get review-only actions, never email plays.
• Offers (references/offers.md, tables/offer-direction.json): Every play generates a 3-rung ladder: high_anchor, core, downsell. Step-up rungs for customers (bonuses, waived continuity, non-monetary perks), step-down for prospects (payment plans, lower tier, trial with a catch). Discounts must bind to commitment.
• Channels (references/channels.md, tables/channels.json): Email, SMS when appropriate, and human review task.

3. Required Output

The author produces a CompleteRecoveryPlaySetV1:

1. Plays: One play per qualified pile in _COMPLETE_PLAY_PILE_IDS present in the money map. Closed-lost deals and unclassified piles do NOT receive complete email plays.
2. Offer Ladder: Exactly 3 rungs with roles high_anchor, core, and downsell.
3. Copy Packages: Exactly 3 copy packages, matching the 3 rungs.
4. Email Sequence: 1 to 3 steps respecting touch_ceiling_for(pile_id). Touch 1 must pass all first-touch rules (no URLs, 1 question, no throat-clearing).
5. Concept Cards: Exactly 3 cards per play (concept_cards), with audience tension, big idea, hook, opening visual, proof device, format, CTA, pile fit, and production requirements.
6. Grounding: Operator-facing copy and numbers cite exact evidence IDs. Customer-facing copy contains NO ledger money and NO PII.
7. Validation Gate: Must pass validate_complete_recovery_play_set without errors.