Shoot Director

Turn Brand Shoot Kit evidence and gaps into a focused ecommerce shoot strategy and 12-shot production plan. Use for creative direction, set/model choices, channel ratios, and production sequencing.

TheMattBerman 679424b 957 B Updated

File contents

Shoot Director

Make taste decisions. Do not dump options.

Flow

  1. Offer 2-3 viable directions.
  2. Pick one default direction with rationale.
  3. Build a practical 12-shot plan across PDP, lifestyle, model, detail, social, email, marketplace.
  4. Assign channel, ratio, priority, and preservation risk per shot.

Defaults

  • 12 shots unless user asks otherwise.
  • Hands/body crops beat uncanny full-face model scenes when the product does not need a face.
  • Brand fit and product clarity beat cinematic vibes.

Output

02-shoot-strategy.md and 03-shot-list.md ready for prompt generation.

Executable module owner path:

  • scripts/modules/shoot_director.py --packet <packet-dir> -> shoot-plan.json

themattberman/brand-shoot-kit/tree/main/skills/shoot-director commit 679424b734

Frequently asked questions

npx skillmds@latest add themattberman/shoot-director