TheMattBerman Signal Scanner
Deep research on A-tier leads to find buying signals before outreach.
What It Does
For each A-tier lead, queries Perplexity to check:
- Funding — Recent raises, investor announcements
- Hiring — Job postings for marketing/growth/sales roles
- Press — Product launches, partnerships, news mentions
- Growth — Revenue milestones, expansion, new markets
Leads with signals get flagged as "Priority 1" — reach out first.
Why This Matters
An A-tier lead with recent funding is 10x more likely to buy than one without. They have budget, they're growing, and they're actively investing.
This step separates "good fit" from "good fit with money."
Invocation
# Scan A-tier leads from scored output
./scripts/scan.sh scored.json > signaled.json
# Scan specific leads
echo '{"leads": [...]}' | ./scripts/scan.sh > signaled.json
Setup
Environment Variables
export PERPLEXITY_API_KEY="pplx-..."
Get your key at: https://perplexity.ai → Settings → API
Signal Scoring
| Signals Found | Priority | Action |
|---|---|---|
| 3-4 signals | Priority 1 | Reach out immediately, heavy personalization |
| 2 signals | Priority 2 | High priority sequence |
| 1 signal | Priority 3 | Standard A-tier sequence |
| 0 signals | A-tier | Still good, no urgency boost |
Cost
- ~$0.05-0.10 per lead (Perplexity API)
- Only runs on A-tier leads (typically 10-15% of pipeline)
- 50 leads mined → ~5-8 A-tier → ~$0.50 total
Usage in Pipeline
# Full pipeline with signal scanning
./linkedin-miner/scripts/mine.sh "DTC ad costs" 20 > raw.json
./lead-enricher/scripts/enrich.sh raw.json > enriched.json
./icp-scorer/scripts/score.sh enriched.json > scored.json
# Extract A-tier and scan for signals
cat scored.json | jq '{leads: [.leads[] | select(.tier == "A")]}' | \
./signal-scanner/scripts/scan.sh > priority.json
# Priority 1 leads get immediate outreach
cat priority.json | jq '.leads | map(select(.priority == 1))'