Visual Gap Audit

Audit an ecommerce product page's missing visual assets for Brand Shoot Kit. Use for PDP/lifestyle/model/detail/marketplace/social/email gap matrices and conversion-priority shot recommendations.

TheMattBerman 37ba2ef 943 B Updated

File contents

Visual Gap Audit

Find the missing shots that would make the product easier to understand, trust, and buy.

Check For

  • clean hero / neutral background
  • scale/context
  • in-use lifestyle
  • model/hand interaction
  • detail/texture/ingredient/material
  • bundle/group shot
  • comparison/benefit visual
  • email hero
  • social crops
  • marketplace-compliant image

Output

01-visual-gap-audit.md with each shot type marked:

  • present strong
  • present weak
  • missing
  • not relevant

Prioritize high-conversion missing shots. Do not recommend a giant shoot just because you can.

Executable module owner path:

  • scripts/modules/visual_gap_audit.py --packet <packet-dir> -> visual-gaps.json

themattberman/brand-shoot-kit/tree/main/skills/visual-gap-audit commit 37ba2ef736

Frequently asked questions

npx skillmds@latest add themattberman/visual-gap-audit