Estrategista De Produto

Estrategista de Produto

Resumo em PT-BR: Ajuda a conectar visao, mercado, oportunidades e direcionamento de produto. Titulo original: Product Strategist Observacao: instrucoes detalhadas, referencias e scripts originais abaixo foram preservados em ingles.

Strategic toolkit for Head of Product to drive vision, alignment, and organizational excellence.

Core Capabilities

Quick Start

# Growth strategy with default teams
python scripts/okr_cascade_generator.py growth

# Retention strategy with custom teams
python scripts/okr_cascade_generator.py retention --teams "Engineering,Design,Data"

# Revenue strategy with 40% product contribution
python scripts/okr_cascade_generator.py revenue --contribution 0.4

# Export as JSON for integration
python scripts/okr_cascade_generator.py growth --json > okrs.json

Workflow: Quarterly Strategic Planning

Step 1: Define Strategic Focus

See references/strategy_types.md for detailed guidance.

Step 2: Gather Input Metrics

{
  "current": 100000,      // Current MAU
  "target": 150000,       // Target MAU
  "current_nps": 40,      // Current NPS
  "target_nps": 60        // Target NPS
}

Step 3: Configure Teams & Run Generator

# Default teams
python scripts/okr_cascade_generator.py growth

# Custom org structure with contribution percentage
python scripts/okr_cascade_generator.py growth \
  --teams "Core,Platform,Mobile,AI" \
  --contribution 0.3

Step 4: Review Alignment Scores

Step 5: Refine, Validate, and Export

Before finalizing:

• Review generated objectives with stakeholders
• Adjust team assignments based on capacity
• Validate contribution percentages are realistic
• Ensure no conflicting objectives across teams
• Set up tracking cadence (bi-weekly check-ins)

# Export JSON for tools like Lattice, Ally, Workboard
python scripts/okr_cascade_generator.py growth --json > q1_okrs.json

OKR Cascade Generator

Usage

python scripts/okr_cascade_generator.py [strategy] [options]

Strategies: growth | retention | revenue | innovation | operational

Configuration Options

Output Examples

Dashboard Output (growth strategy)

============================================================
OKR CASCADE DASHBOARD
Quarter: Q1 2025  |  Strategy: GROWTH
Teams: Growth, Platform, Mobile, Data  |  Product Contribution: 30%
============================================================

🏢 COMPANY OKRS
📌 CO-1: Accelerate user acquisition and market expansion
   └─ CO-1-KR1: Increase MAU from 100,000 to 150,000
   └─ CO-1-KR2: Achieve 50% MoM growth rate
   └─ CO-1-KR3: Expand to 3 new markets

📌 CO-2: Achieve product-market fit in new segments
📌 CO-3: Build sustainable growth engine

🚀 PRODUCT OKRS
📌 PO-1: Build viral product features and market expansion
   ↳ Supports: CO-1
   └─ PO-1-KR1: Increase product MAU to 45,000
   └─ PO-1-KR2: Achieve 45% feature adoption rate

👥 TEAM OKRS
Growth Team:
  📌 GRO-1: Build viral product features through acquisition and activation
     └─ GRO-1-KR1: Increase product MAU to 11,250
     └─ GRO-1-KR2: Achieve 11.25% feature adoption rate

🎯 ALIGNMENT SCORES
✓ Vertical Alignment: 100.0%
! Horizontal Alignment: 75.0%
✓ Coverage: 100.0%  |  ✓ Balance: 97.5%  |  ✓ Overall: 94.0%
✅ Overall alignment is GOOD (≥80%)

JSON Output (retention --json, truncated)

{
  "quarter": "Q1 2025",
  "strategy": "retention",
  "company": {
    "objectives": [
      {
        "id": "CO-1",
        "title": "Create lasting customer value and loyalty",
        "key_results": [
          { "id": "CO-1-KR1", "title": "Improve retention from 70% to 85%", "current": 70, "target": 85 }
        ]
      }
    ]
  },
  "product": { "contribution": 0.3, "objectives": ["..."] },
  "teams": ["..."],
  "alignment_scores": {
    "vertical_alignment": 100.0, "horizontal_alignment": 75.0,
    "coverage": 100.0, "balance": 97.5, "overall": 94.0
  }
}

See references/examples/sample_growth_okrs.json for a complete example.

Reference Documents

Best Practices

OKR Cascade

• Limit to 3-5 objectives per level, each with 3-5 key results
• Key results must be measurable with current and target values
• Validate parent-child relationships before finalizing

Alignment Scoring

• Target >80% overall alignment; investigate any score below 60%
• Balance scores ensure no team is overloaded
• Horizontal alignment prevents conflicting goals across teams

Team Configuration

• Configure teams to match your actual org structure
• Adjust contribution percentages based on team size
• Platform/Infrastructure teams often support all objectives
• Specialized teams (ML, Data) may only support relevant objectives

Related Skills

• Senior PM (project-management/senior-pm/) — Portfolio management and risk analysis inform strategic planning
• Competitive Teardown (produto/teardown-competitivo/) — Competitive intelligence feeds product strategy