tinyhumansai Brand Positioning
Establish who a brand is for, what it competes with, and why it wins — distilled to a page the whole team can work from.
When to use
- A new brand, or a repositioning after a pivot.
- Messaging feels inconsistent across channels.
Steps
- Audience — the specific person you serve and the job they hire you for.
- Category — the frame of reference you compete within.
- Differentiation — the true, defensible reason to choose you.
- Message house — one promise, three supporting pillars.
- Voice — capture the tone rules in [[Brand voice]].
Output
A one-page positioning doc and a message house the [[Campaign checklist]] and every deliverable draw from.