Content Idea
Spot what is rising and shape it into ideas that fit the channel and are worth the team's time.
When to use
- The content calendar needs its next batch of ideas.
- A trend is breaking and you need an angle fast.
Steps
- Scan current trends and what is over-served already.
- Filter to what fits the channel's niche and voice.
- Angle each idea so it promises something specific.
- Sketch the hook — the first three seconds that stop the scroll.
- Rank by likely reach against effort to produce.
Output
A ranked idea slate: each with an angle and a hook, following the [[Content playbook]]. The strongest go into production.