Go-to-market Plan
Plan how a new venture gets its first real users — one channel, one message, measured honestly.
When to use
- An MVP is close and needs a launch plan.
- A launched venture is guessing at distribution.
Steps
- Name the earliest adopter and where they already are.
- Pick one channel to win before adding a second.
- Craft the one message that speaks to that adopter's pain.
- Define the funnel and the metric that proves it works.
- Plan the first two weeks of concrete actions.
Output
A go-to-market plan: target adopter, one channel, the message, and a two-week action plan, following the [[Studio standards]]. Sends wait on the operator.