Headline Writing

Write headline options that are accurate, searchable, and earn the click honestly.

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Headline Writing

Write headlines that tell the truth of the story, get found in search, and still make a reader want in.

When to use

  • A story is written and needs its headline and deck.
  • A published piece is underperforming in search or on social.

Steps

  1. Distill the story's core to one true, specific claim.
  2. Draft several angles — straight, curiosity, and search-first.
  3. Check each against accuracy: no promise the story breaks.
  4. Weave in the term readers would actually search.
  5. Pair the headline with a deck that adds, not repeats.

Output

Three to five headline options with a deck, each accurate and searchable, following the [[Editorial standards]]. The editor picks the one that runs.

tinyhumansai/opencompany/tree/main/companies/media_company/skills/headline-writing commit 53cdcb8f79

Frequently asked questions

npx skillmds@latest add tinyhumansai/headline-writing