Story Pitch
Turn a raw lead into a pitch an editor can green-light — a clear angle and a reason it matters now.
When to use
- A tip or lead needs assessing before reporting begins.
- The story budget needs fresh pitches to choose from.
Steps
- Find the angle — the specific story, not the broad topic.
- Establish why it matters and why now.
- List the sources and documents you would need.
- Assess the effort and the risk of not standing it up.
- State the pitch in a paragraph an editor can decide on.
Output
A one-paragraph pitch: angle, timeliness, sources, and effort, following the [[Editorial standards]]. The editor greenlights or passes.