Thumbnail Brief
Design the thumbnail and title together so they earn the click honestly and set up the video to deliver.
When to use
- A video is edited and needs its packaging.
- Click-through is low despite strong watch time.
Steps
- Name the single idea the thumbnail must communicate.
- Choose one focal subject and a clear, high-contrast composition.
- Pair the title and thumbnail so neither repeats the other.
- Promise only what the video delivers — no bait.
- Draft two variants to test against each other.
Output
A thumbnail brief and two title/thumbnail variants to test, in the [[Channel voice]]. The winner ships with the video.