Brand Guidelines

Ralphify Brand Guidelines

Use these rules when generating any visual artifact (HTML pages, CSS, slides, graphics, diagrams) that should carry the Ralphify brand.

Brand identity

• Name: Ralphify (always capitalized, never "RALPHIFY" or "ralphify" in headings/prose)
• CLI command: ralph (always lowercase, monospace)
• Tagline: "Put your AI coding agent in a while True loop and let it ship."
• Positioning: Minimal CLI harness for autonomous AI coding loops. Inspired by the Ralph Wiggum technique.
• Logo icon: Runner emoji (🏃) — represents Ralph running in a loop
• Copyright: Computerlove Technologies

Colors

Primary palette

Accent palette

Neutral palette

Brand gradient

The signature visual is a purple → orange gradient used for hero elements and the tagline:

/* Primary brand gradient */
background: linear-gradient(135deg, #8B6CF0 0%, #E87B4A 100%);

/* Button gradient (purple only) */
background: linear-gradient(135deg, #8B6CF0 0%, #A78BF5 100%);

/* Header bar gradient */
background: linear-gradient(90deg, rgba(139, 108, 240, 0.95) 0%, rgba(124, 77, 255, 0.95) 100%);

Typography

• Headings: System sans-serif stack — -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif. Bold weight (600–700).
• Body: Same system stack, regular weight (400). Line-height 1.6 for readability.
• Code / CLI output: Monospace — "SF Mono", "Fira Code", "JetBrains Mono", Consolas, monospace.
• No custom web fonts are required. The brand relies on color and gradients, not typography.

Visual style

General principles

• Minimal and clean. Ralphify is a small, focused tool — the visual style reflects that. No clutter.
• Purple as the anchor. Purple (#8B6CF0) is the primary visual element. Orange is the accent that adds warmth.
• Generous whitespace. Let content breathe.
• Dark mode is first-class. Every element must look good in both light and dark schemes.

Component patterns

• Buttons (primary): Purple gradient background, white text, 600 weight, rounded corners. Hover: slight lift (translateY(-1px)) + purple glow shadow (box-shadow: 0 4px 12px rgba(139, 108, 240, 0.35)).
• Buttons (secondary): Transparent background, purple border and text. Hover: subtle purple fill (rgba(139, 108, 240, 0.08)).
• Cards: White/dark background, 8px border-radius. Hover: lift (translateY(-3px)) + soft shadow.
• Icons in cards: Tinted purple (#8B6CF0 light, #A78BF5 dark).
• Code blocks: 6px border-radius.
• Section dividers (hr): 2px solid, purple-tinted (rgba(139, 108, 240, 0.15) light, rgba(167, 139, 245, 0.2) dark).
• Links: Purple (#7C5CE0 light, #A78BF5 dark). No underline by default; underline on hover.
• Footer: Subtle gradient wash (rgba(139, 108, 240, 0.08) → rgba(232, 123, 74, 0.06)). Dark mode: solid dark.

Animation

• Transitions are subtle and fast: 0.15s ease for buttons, 0.2s ease for cards.
• Only translate and shadow transitions. No rotation, scaling, or opacity fades on interaction.

Tone of voice (for copy)

• Direct and concise. Lead with what the tool does, not what it is.
• Confident but not hype-y. "Two commands to start" not "Revolutionary AI framework".
• Code-first. Show terminal output and commands before explaining.
• Conversational. "That's it. Two commands." is on-brand. "Leveraging cutting-edge paradigms" is not.

Landing page structure (reference)

When building a landing page for Ralphify, follow this hierarchy:

1. Hero: CLI banner image + tagline + CTA buttons (Get Started / View Cookbook)
2. Install: Tabbed code blocks (uv / pipx / pip)
3. Quick demo: Terminal output showing the loop in action
4. Primitives: Card grid showing Checks, Contexts, Ralphs
5. Requirements: Short list
6. Next steps: Links to docs

Asset references

• CLI banner: docs/assets/cli-banner.png — the purple-gradient ASCII art banner used in docs and README
• Logo icon: Material Design Icons run icon (for use in nav/favicons)
• Social: GitHub repo + PyPI badges

Source: computerlovetech/ralphify — distributed by TomeVault.