Marketing Skills — Agent Instructions
For All Agents (Claude Code, Codex CLI, OpenClaw)
This directory contains 42 marketing skills organized into specialist pods.
How to Use
- Start with routing: Read
marketing-ops/SKILL.md— it has a routing matrix that maps user requests to the right skill. - Check context: If
marketing-context.mdexists, read it first. It has brand voice, personas, and competitive landscape. - Load ONE skill: Read only the specialist SKILL.md you need. Never bulk-load.
Skill Map
marketing-context/— Run first to capture brand contextmarketing-ops/— Router (read this to know where to go)content-production/— Write content (blog posts, articles, guides)content-strategy/— Plan what content to createai-seo/— Optimize for AI search engines (ChatGPT, Perplexity, Google AI)seo-audit/— Traditional SEO auditpage-cro/— Conversion rate optimizationpricing-strategy/— Pricing and packagingcontent-humanizer/— Fix AI-sounding content
Python Tools
27 scripts, all stdlib-only. Run directly:
python3 <skill>/scripts/<tool>.py [args]
No pip install needed. Scripts include embedded samples for demo mode (run with no args).
Anti-Patterns
❌ Don't read all 42 SKILL.md files ❌ Don't skip marketing-context.md if it exists ❌ Don't use content-creator (deprecated → use content-production) ❌ Don't install pip packages for Python tools
Source: KevinZai/commander — distributed by TomeVault.