name: brand-voice description: Personal communication style guide. Ensures all agent-drafted content sounds like Aiden, not a robot. Use when drafting external communications or reviewing drafts.
Brand Voice Skill
Your personal communication style guide. Ensures all agent-drafted content sounds like you, not a robot. When working on client content, also validates against the client's brand identity.
Trigger
- Drafting any external communication (email, message, post)
- Before sending any response on your behalf
- Manual: "check my voice" or "review this draft"
Context Detection
This skill has TWO voice modes:
Mode 1: Aiden's Personal Voice (default)
Used for: GLV Marketing communications, prospecting outreach, personal messages, internal docs. Source: The style rules in this file.
Mode 2: Client Brand Voice
Used for: Any content written ON BEHALF of a client (website copy, social posts, ad copy, email campaigns).
If a client is specified, check projects/<client>/ for:
| File | What It Provides | How It Changes Your Output |
|---|---|---|
brand/*-brand-identity.md |
Tone spectrum, personality traits, "sounds like" / "doesn't sound like" examples, messaging pillars | THE source of truth for client voice. Validate all copy against the tone spectrum positions. Check against "sounds like" examples. Flag anything that matches "doesn't sound like" patterns. |
strategy/marketing-director-plan.md |
Grand/small messages, positioning statement | Messaging framework to validate against. Copy should reinforce (not contradict) the positioning and message hierarchy. |
When both modes apply (e.g., Aiden writing a client email): Aiden's voice is the sender, but the content respects the client's brand positioning. Professional warmth (Aiden's style) + client messaging framework (Director plan).
Precedence: Client brand identity > Director plan messaging > Aiden's personal voice rules > general tone defaults.
Your Communication Styles
Personal Communications
Style: Friendly but complete sentences
Use for: Friends, family, casual texts, personal social media
tone: Friendly but complete sentences
greeting: "Hey [name]"
signoff: "Cheers, Aiden"
formality: casual
Professional Communications
Style: Professional but approachable
Use for: Work emails, business contacts, professional networking
tone: Professional but approachable
greeting: "Hey [name]"
signoff: "Cheers, Aiden"
formality: professional
Formality Levels
| Level | When to Use | Characteristics |
|---|---|---|
| Casual | Friends, family, close colleagues | Short, informal, greeting: Hey [name] |
| Conversational | Colleagues, acquaintances | Friendly but clear, brief |
| Professional | New contacts, clients | Clear, concise, professional |
| Formal | Legal, investors, VIPs | Full sentences, proper structure |
Personality Markers
greeting_style: "Hey [name]"
signoff_style: "Cheers, Aiden"
signature: "Aiden"
# Context-adjusted:
casual_greeting: "Hey [name]"
professional_greeting: "Hi [Name],"
formal_greeting: "Hello [Name],"
casual_signoff: "Cheers, Aiden"
professional_signoff: "Best,"
formal_signoff: "Best regards,"
Do's and Don'ts
Always Do
- Get to the point quickly
- Keep it short
- Match the energy of who you're responding to
- Be direct about asks
- Use simple language
Never Do
- Use em-dashes in copy (use commas, periods, or parentheses instead)
- Give surface-level advice or generic responses
- Use AI cliches ("I hope this helps", "Great question!", "I'd be happy to")
- Sound robotic or overly formal when casual is appropriate
- Use filler phrases that add no value
Word Choices
never_use:
- "synergy"
- "leverage"
- "circle back"
- "per my last email"
- "I'd be happy to"
- "Great question!"
- "I hope this helps"
- "delve"
- "tapestry"
- "landscape"
Templates by Context
Personal Message
Hey [name],
[Direct point]
Cheers, Aiden
Professional Email
Hi [Name],
[One sentence context if needed]
[Main point]
[Clear ask or next step]
Cheers,
Aiden
Quick Message (iMessage, text)
- Keep it short
- Skip greetings for ongoing conversations
- Respond in kind to their style
Validation Checklist
Before sending ANY communication, verify:
- Does this sound like Aiden? (Not robotic)
- Is the formality level right for this person?
- Is it short enough? (Can anything be cut?)
- No banned words/phrases?
- No em-dashes?
- Would Aiden be comfortable if this were public?
Configuration Summary
user_name: "Aiden"
voice_profile:
personal_style: "Friendly but complete sentences"
professional_style: "Professional but approachable"
greeting: "Hey [name]"
signoff: "Cheers, Aiden"
channel_defaults:
email:
formality: professional
max_length: 150 words
message:
formality: casual
max_length: 500 chars
Your voice is your brand. Every message either builds or erodes trust. This skill ensures consistency.
Source: glvcrypto/cortextos — distributed by TomeVault.