tomevault-io Skill: Marketing
Full-stack marketing for technical founders and marketers — strategy, copy, growth, and measurement.
Domains
Conversion Rate Optimization (CRO)
Landing page audit checklist:
- Headline: benefit-driven, specific (not clever)
- Hero: what, for whom, why now — in 5 seconds
- Social proof: numbers + specifics (not "loved by thousands")
- CTA: one primary action, verb-led ("Start free trial" not "Submit")
- Mobile: tap targets ≥ 44px, form fields readable
- Speed: LCP < 2.5s — every second costs ~7% conversion
High-impact tests (run in this order):
- Headline rewrites
- Hero image (person using product vs. product screenshot)
- CTA button color + copy
- Social proof placement (above vs. below fold)
- Form length reduction
Copywriting Principles
Formula: Problem → Agitation → Solution (PAS)
Formula: Attention → Interest → Desire → Action (AIDA)
- Headlines: specific > clever. "Cut email time by 40%" > "Email, reinvented"
- Body: one idea per paragraph, short sentences, active voice
- CTAs: tell them what happens next. "Get your free audit" not "Learn more"
- Voice: match the reader's sophistication level
Cold email structure:
Line 1: Specific, personalized opener (not "Hope you're well")
Line 2-3: Problem they have + cost of inaction
Line 4: What you do (one sentence)
Line 5: Social proof (one data point)
CTA: One specific ask with a time frame
Sequence timing:
- Day 1: Problem framing
- Day 3: Case study / proof
- Day 5: Objection handling
- Day 7: Last call
SEO Strategy
- Keyword research: job-to-be-done first, then keywords
- Content clusters: one pillar page → 5–10 supporting posts
- Internal linking: every supporting post links to pillar
- Programmatic SEO: data-driven pages at scale — but only if each page has unique value
Paid Ads
Ad creative hierarchy:
- Hook (first 3 seconds — stop the scroll)
- Problem acknowledgment
- Solution showcase
- Social proof
- CTA
Winning formula: "For [specific person] who [has this problem], [product] does [specific result]."
Growth & Retention
Referral program essentials:
- Two-sided incentive (referrer AND referee both win)
- Share at moment of success, not signup
- Keep it simple — one click to share
Churn reduction:
- Identify the "aha moment" and get users there faster
- Trigger retention email at 30% drop in usage (before cancellation intent)
- Exit survey: always ask why (qualitative data beats assumptions)
Pricing Strategy
| Strategy | When to use |
|---|---|
| Value-based | When ROI is measurable |
| Competitor-anchored | Commodity markets |
| Freemium | Network effects + viral growth |
| Usage-based | Variable value delivery |
Pricing psychology:
- Anchor with highest tier first (left to right)
- Middle tier should look like the obvious choice
- Price endings:
.99for consumer,.00for B2B
Analytics
Key funnel metrics:
Acquisition → Activation → Retention → Revenue → Referral
(visits) (signups) (30-day) (paid) (NPS/referrals)
Set up tracking for each stage before running any campaigns.
Rules
- ✅ DO: Measure baseline before running experiments
- ✅ DO: Run one test at a time — don't A/B/C/D test simultaneously
- ✅ DO: Statistical significance before declaring a winner (p < 0.05, n ≥ 1,000)
- ✅ DO: Qualitative + quantitative — surveys explain the "why" behind the data
- ❌ DON'T: Write clever copy that sacrifices clarity
- ❌ DON'T: Run paid ads without a converting landing page first
- ❌ DON'T: Chase vanity metrics (followers, impressions) over revenue metrics
- ❌ DON'T: Launch programmatic SEO without unique value per page
Source: daniel-heydari-dev/personal-ai-skills — distributed by TomeVault.