Marketing Skills

Marketing Skills

Create and execute marketing strategies for digital products and services.

Content Marketing

Content Strategy Framework

1. Define audience - Who are you creating for?
2. Set goals - Awareness, leads, conversion?
3. Choose channels - Blog, social, email, video?
4. Create calendar - Consistent publishing schedule
5. Measure results - Analytics and KPIs

Content Types

SEO Optimization

On-Page SEO Checklist

• Title tag includes primary keyword (< 60 chars)
• Meta description includes keyword (< 160 chars)
• H1 contains primary keyword
• Headers follow hierarchy (H1 → H2 → H3)
• Images have alt text
• Internal links to related content
• Page loads under 3 seconds
• Mobile responsive

Keyword Research

# Example: Analyze keyword difficulty
keywords = ["python教程", "python入门", "python学习"]
# Consider: search volume, competition, intent

Technical SEO

• XML sitemap submitted to Google Search Console
• robots.txt configured correctly
• SSL certificate (HTTPS)
• Canonical URLs to avoid duplicates
• Structured data (JSON-LD) for rich snippets

Social Media Marketing

Platform Strategy

Engagement Formula

Hook (first 3 seconds) → Value → Call to Action

Email Marketing

Email Components

1. Subject line - Clear, compelling, < 50 chars
2. Preview text - Expand on subject
3. Body - Single clear message per email
4. CTA - One primary action
5. Footer - Unsubscribe, physical address

Metrics to Track

• Open rate (target: 20%+)
• Click-through rate (target: 2-5%)
• Unsubscribe rate (keep < 0.5%)
• Conversion rate

Analytics & KPIs

Key Metrics

Attribution Models

• First-touch: Credit to first interaction
• Last-touch: Credit to final interaction
• Linear: Equal credit across all touchpoints
• Time-decay: More credit to recent touchpoints

Growth Hacking

Viral Loops

1. Referral programs - Incentivize sharing
2. Free tier - Lower barrier to try
3. Social proof - Testimonials, user counts
4. Gamification - Progress, badges, rewards

A/B Testing

# Hypothesis: Subject line A will outperform B
# Test: Send to 50/50 split
# Measure: Open rate
# Minimum sample size: 1000 per variant

Copywriting Framework (AIDA)

1. Attention - Hook with a problem or fact
2. Interest - Build curiosity with details
3. Desire - Show benefits, not features
4. Action - Clear, specific CTA

Source: Ming3-L/Flowly-AI — distributed by TomeVault.