tomevault-io Marketing Skills for AI Agents
24+ interconnected marketing skills with a shared context pattern where all skills reference your product-marketing-context.md file first—enabling consistent messaging across copywriting, email, landing pages, and strategy.
Use When
The user wants to:
- Create or optimize landing pages for conversions
- Write marketing copy (homepage, ads, emails)
- Analyze SEO opportunities and implement improvements
- Design customer email sequences and flows
- Plan A/B tests or analyze campaigns
- Design customer journeys and customer research
- Build referral programs or growth strategies
- Create sales collateral or pitch decks
- Set up analytics and funnels
- Plan product launches or feature announcements
Skills Dependency Tree
All skills reference a foundation document first:
Product-Marketing-Context (shared by all)
├─ SEO & Content (seo-audit, ai-seo, schema)
├─ Copywriting (copywriting, copy-editing, cold-email)
├─ Conversion (page-cro, form-cro, signup-flow-cro)
├─ Analysis (analytics-tracking, ab-test-setup)
├─ Email (email-sequence)
├─ Growth (referral-program, free-tool-strategy)
├─ Paid (paid-ads, ad-creative)
└─ Sales (revops, sales-enablement, pricing)
Core Skills
📝 product-marketing-context
Foundation skill—reads/creates shared product-marketing-context.md
Contains:
- Product positioning & value prop
- Target audience personas
- Messaging pillars
- Competitive differentiation
- Brand voice and values
Every other skill checks this first.
🎯 Conversion Optimization (6 skills)
- page-cro - Homepage, landing pages, any marketing page
- signup-flow-cro - Registration flows, account creation, trial
- onboarding-cro - Post-signup activation, first-run experience
- form-cro - Lead capture, contact, support forms
- popup-cro - Modals, overlays, slide-ins, banners
- paywall-upgrade-cro - In-app upsells, feature gates
✍️ Content & Copy (5 skills)
- copywriting - Marketing page copy, hero sections, CTAs
- copy-editing - Edit/polish existing copy, refresh outdated
- cold-email - B2B outreach sequences
- email-sequence - Automated drip campaigns, lifecycle flows
- social-content - LinkedIn, Twitter/X, Instagram content
🔍 SEO & Discovery (5 skills)
- seo-audit - Technical and on-page SEO analysis
- ai-seo - AI search optimization (Perplexity, ChatGPT, AEO)
- programmatic-seo - Scale page generation with templates
- site-architecture - URL structure, navigation, hierarchy
- schema-markup - Structured data, rich results
📊 Measurement & Strategy (7 skills)
- analytics-tracking - GA4/analytics setup and validation
- ab-test-setup - Experiment design and analysis
- marketing-ideas - 140+ SaaS marketing idea bank
- marketing-psychology - Mental models, persuasion principles
- launch-strategy - Product/feature launches and announcements
- pricing-strategy - Pricing models, packaging, monetization
- customer-research - Research synthesis and analysis
💰 Sales & Revenue (4 skills)
- revops - Lead lifecycle, MQL→SQL, revenue operations
- sales-enablement - Pitch decks, objection docs, demo scripts
- competitor-alternatives - Comparison pages, positioning
- sales-research - Competitive analysis, ICP research
🚀 Growth & Distribution (3 skills)
- free-tool-strategy - Lead magnets, marketing calculators
- referral-program - Referral, affiliate, word-of-mouth
- paid-ads - Google Ads, Meta, LinkedIn, Twitter campaigns
- ad-creative - Bulk ad generation, iteration, scaling
❌ Retention & Churn (1 skill)
- churn-prevention - Cancellation flows, save offers, dunning
Installation
Choose your method:
Option 1: CLI Install (Recommended)
# Install all skills
npx skills add coreyhaines31/marketingskills
# Install specific skills
npx skills add coreyhaines31/marketingskills --skill page-cro copywriting
# List available
npx skills add coreyhaines31/marketingskills --list
Option 2: Claude Code Plugin
# Add marketplace
/plugin marketplace add coreyhaines31/marketingskills
# Install all marketing skills
/plugin install marketing-skills
Option 3: SkillKit (Multi-Agent)
# Works across Claude Code, Cursor, Copilot, etc.
npx skillkit install coreyhaines31/marketingskills
Option 4: Git Clone
git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* ~/.claude/skills/
Usage Examples
Example 1: Create Marketing Page
> Help me write homepage copy for my SaaS
# Triggers:
# 1. product-marketing-context (reads positioning)
# 2. copywriting (writes hero section)
# 3. page-cro (suggests conversion elements)
# 4. schema-markup (adds structured data)
Example 2: Optimize Landing Page
> Improve this landing page for conversions
# Triggers:
# 1. page-cro (analyzes current design)
# 2. copywriting (suggests better copy)
# 3. ab-test-setup (recommends tests)
# 4. analytics-tracking (suggest GA4 events)
Example 3: Plan Product Launch
> Create a GTM strategy for this new feature
# Triggers:
# 1. pricing-strategy (analyze monetization)
# 2. launch-strategy (plan phases)
# 3. sales-enablement (create pitch)
# 4. email-sequence (create announcement flow)
Example 4: Email Campaign
> Create a 5-email welcome sequence
# Triggers:
# 1. product-marketing-context (messaging)
# 2. email-sequence (flow design)
# 3. copywriting (write each email)
# 4. ab-test-setup (suggest test variants)
Skill Categories by Function
🎨 Conversion
- page-cro (any page conversions)
- signup-flow-cro (registration)
- onboarding-cro (post-signup)
- form-cro (lead forms)
- popup-cro (modals/overlays)
- paywall-upgrade-cro (upsells)
📝 Content
- copywriting (core copy)
- copy-editing (polish)
- cold-email (B2B)
- email-sequence (automation)
- social-content (social media)
🔍 SEO & Data
- seo-audit (technical)
- ai-seo (AI search)
- programmatic-seo (scale)
- site-architecture (URL structure)
- schema-markup (structured data)
- analytics-tracking (setup)
🎯 Strategy
- pricing-strategy (pricing/packaging)
- launch-strategy (go-to-market)
- marketing-ideas (brainstorm)
- customer-research (insights)
- competitor-alternatives (positioning)
💰 Sales & Ops
- revops (lead lifecycle)
- sales-enablement (collateral)
- paid-ads (campaigns)
- referral-program (growth)
- churn-prevention (retention)
Configuration
Product Marketing Context File location:
- Recommended:
.agents/product-marketing-context.md - Fallback:
.claude/product-marketing-context.md
Each skill checks this file first for:
- Product name/tagline
- Target audience
- Value proposition
- Brand voice
- Competitive positioning
Related Skills & Integration
Ecosystem:
claude-seo- Deep SEO analysis integrationclaude-blog- Blog writing with SEO optimizationdeep-research-skill- Customer research backing
Workflow Example: SEO → Content → CRO → Analytics
Prompting Tips
✅ Good Prompts
"Optimize this landing page for SaaS founders. Currently at 2% conversion rate."
→ Skills contextualize with product-marketing-context
"Create a 5-email nurture sequence for enterprise prospects"
→ email-sequence + messaging + copywriting
"Compare us to [competitor] for comparison page"
→ competitor-alternatives skill
❌ Vague Prompts
"Write marketing copy"
→ Need specifics: type of page, audience, goal
"Make this convert better"
→ Better: "What CRO changes would improve [specific page]?"
Troubleshooting
Skills not triggering?
→ Ensure product-marketing-context.md exists
→ Check file location: .agents/ or .claude/
Skills referencing old context?
→ Update product-marketing-context.md
→ Restart Claude Code
Conflicting advice across skills? → Normal—compare perspectives → Product-marketing-context provides consistency
Contributing
PRs welcome! See CONTRIBUTING.md for:
- Adding new skills
- Improving existing skills
- Sharing best practices
Built with Claude Code by @corey.co
MIT License — Use freely
Learn more: Coding for Marketers
Resources
Source: 1206likith/PeopleFlow — distributed by TomeVault.