tomevault-io Neo4j Labs Brand Identity
Brand guidelines for Neo4j Labs projects—the experimental incubator for next-generation graph developer tooling.
What is Neo4j Labs?
Neo4j Labs is a collection of the latest innovations in graph technology. Projects are:
- Designed and developed by Neo4j engineers
- Actively maintained but without SLAs or backwards compatibility guarantees
- Supported via the online community (not enterprise support)
- Either graduate to official products or get deprecated with source available
Key distinction: Labs projects are experimental and community-supported, unlike official Neo4j products.
Brand Positioning
Tagline
Incubating the Next Generation of Graph Developer Tooling
Voice & Tone
| Attribute | Labs Tone | vs. Official Neo4j |
|---|---|---|
| Experimental | "Try it out, help us shape it" | "Production-ready" |
| Transparent | "APIs may change" | "Stable interfaces" |
| Community-first | "Join the discussion" | "Contact support" |
| Approachable | "Rough around the edges" | "Enterprise-grade" |
| Collaborative | "PRs welcome!" | "Licensed product" |
Messaging Guidelines
DO say:
- "Labs project" or "Neo4j Labs project"
- "Community-supported"
- "Actively maintained"
- "May graduate to official support"
- "APIs may change"
- "Experimental functionality"
DON'T say:
- "Production-ready" (unless graduated)
- "Officially supported"
- "Enterprise support available"
- "SLA guaranteed"
Visual Identity
Primary Color: Innovation Purple
Labs uses purple as its primary accent to differentiate from Neo4j's Baltic teal while suggesting innovation and experimentation.
Labs Purple: #6366F1 (primary accent)
Labs Purple Dark: #4F46E5 (hover/active states)
Labs Purple Light: #A5B4FC (backgrounds)
Secondary Colors (Neo4j Palette)
Maintain connection to Neo4j brand:
Neo4j Teal: #009999 (links, secondary accent)
Text Dark: #1E1E1E
Text Gray: #6B7280
Background: #F9FAFB (light gray)
White: #FFFFFF
Status Colors
Experimental: #F59E0B (amber/orange)
Beta: #6366F1 (purple)
Stable: #10B981 (green)
Deprecated: #EF4444 (red)
Graduated: #009999 (neo4j teal)
Project Lifecycle Badges
Every Labs project should display its status clearly.
Badge Styles
Status Definitions
| Status | Description | Badge Color |
|---|---|---|
| Experimental | Early development, APIs will change | Amber #F59E0B |
| Beta | Feature complete, gathering feedback | Purple #6366F1 |
| Stable | Ready for production use (with Labs caveats) | Green #10B981 |
| Deprecated | No longer maintained, source available | Red #EF4444 |
| Graduated | Moved to official Neo4j product | Teal #009999 |
Documentation Template
README Structure
# Project Name
  
> One-line description of what this project does.
⚠️ **This is a Neo4j Labs project.** It is actively maintained but not officially
supported. APIs may change. Community support available via
[Neo4j Community](https://community.neo4j.com).
## Features
- Feature 1
- Feature 2
## Quick Start
[Installation and basic usage]
## Documentation
[Link to full docs]
## Contributing
We welcome contributions! Please see [CONTRIBUTING.md](CONTRIBUTING.md).
## Support
- 💬 [Neo4j Community Forum](https://community.neo4j.com)
- 🐛 [GitHub Issues](link)
- 📖 [Documentation](link)
## License
[License info]
Required Disclaimer
Every Labs project must include this disclaimer prominently:
⚠️ Neo4j Labs Project
This project is part of Neo4j Labs and is actively maintained, but not officially supported. There are no SLAs or guarantees around backwards compatibility and deprecation. For questions and support, please use the Neo4j Community Forum.
Typography
Font Stack
/* Headings - use Syne Neo where available, fallback to system */
font-family: 'Syne', system-ui, -apple-system, sans-serif;
/* Body - Public Sans or system fallback */
font-family: 'Public Sans', system-ui, -apple-system, sans-serif;
/* Code - monospace */
font-family: 'JetBrains Mono', 'Fira Code', 'Consolas', monospace;
Heading Styles
- H1: Project name only, large and bold
- H2: Section headers with emoji icons encouraged
- H3: Subsections
- Use sentence case for headings (not Title Case)
Iconography
Recommended Emoji Usage
🧪 Experimental features
🚀 Getting started / Quick start
📖 Documentation
💬 Community / Discussion
🐛 Bug reports / Issues
🤝 Contributing
⚠️ Warnings / Caveats
✨ New features
🔧 Configuration
📦 Installation
Logo Usage
Labs projects should NOT create custom logos. Use:
- The Neo4j logo with "Labs" badge
- Text-only project name
- GitHub repository social preview with Labs branding
Diagram Style
When creating diagrams for Labs projects:
Colors
Primary shapes: #6366F1 (Labs purple)
Secondary shapes: #009999 (Neo4j teal)
Neutral shapes: #E5E7EB (light gray)
Text: #1E1E1E (dark)
Arrows/lines: #6B7280 (gray)
Style Guidelines
- Use hand-drawn/sketch style (roughness: 1-2) for approachable feel
- Rounded corners on rectangles
- Clear labels on all components
- Include "Labs" badge in architecture diagrams
GitHub Repository Standards
Repository Settings
- Description: Start with "Neo4j Labs:" prefix
- Topics: Include
neo4j,neo4j-labs, relevant tech tags - About section: Link to neo4j.com/labs/[project]
Social Preview
Create a social preview image (1280x640px) with:
- Labs purple gradient background
- Project name in white
- "Neo4j Labs" badge
- Simple icon or diagram representing functionality
Issue/PR Templates
Include Labs-specific templates that:
- Remind contributors this is a Labs project
- Link to community forum for support questions
- Thank contributors for helping improve the project
Presentation Slides
Slide Template
- Background: White or very light gray (#F9FAFB)
- Accent color: Labs purple (#6366F1)
- Header: Include "Neo4j Labs" identifier
- Footer: Project name, GitHub URL, community link
Required Slides
- Title slide: Project name + "A Neo4j Labs Project"
- Disclaimer slide: Labs support model explanation
- Community slide: How to get help, contribute
Current Labs Projects Reference
Active projects (as of 2025):
- GenAI Ecosystem (LangChain, LlamaIndex, Haystack integrations)
- LLM Knowledge Graph Builder
- MCP Servers
- arrows.app
- APOC Extended
- NeoDash
- Neosemantics (RDF/Linked Data)
- Neo4j Migrations
- Needle Starter Kit
- Cypher Workbench
- neomodel (Python OGM)
Graduated to official:
- Graph Data Science Library
- Neo4j Connector for Apache Kafka
- Neo4j Connector for Apache Spark
- Neo4j Docker Container
- GraphQL Library
- Aura CLI
Quick Reference Card
COLORS
──────────────────────────────
Labs Purple: #6366F1
Labs Purple Dark: #4F46E5
Neo4j Teal: #009999
Status Amber: #F59E0B
Status Green: #10B981
Status Red: #EF4444
Text Dark: #1E1E1E
Text Gray: #6B7280
TONE
──────────────────────────────
✓ Experimental, transparent
✓ Community-first, collaborative
✓ Approachable, helpful
✗ Not "production-ready"
✗ Not "officially supported"
REQUIRED ELEMENTS
──────────────────────────────
☐ Labs badge in README
☐ Status badge (experimental/beta/stable)
☐ Community support badge
☐ Disclaimer paragraph
☐ Link to community forum
☐ Contributing guidelines
Resources
- Neo4j Labs Homepage: https://neo4j.com/labs/
- Community Forum: https://community.neo4j.com
- GitHub Organization: https://github.com/neo4j-labs
- Needle Design System: https://neo4j.design
- Neo4j Brand Guidelines: Reference
neo4j-styleguideskill
Source: neo4j-labs/agent-memory — distributed by TomeVault.