tomevault-io Niche Success Scorecard — Lifestyle SaaS
Goal
Generate a quantitative score (0–100) to determine if a niche can realistically reach $1–3M ARR with a solo/duo team.
When to Use
Run this after completing a First Pass evaluation. Requires concrete data on distribution, pricing, competition, and buildability.
Scoring System
Each dimension scored 0–5, then weighted. Total = 100 points max.
1. Distribution You Can Execute Solo (35%)
| Score | Criteria |
|---|---|
| 0 | No identifiable list, channel, or inbound path |
| 1 | Vague audience; would require paid ads with no proven playbook |
| 2 | Audience exists but no clean list; cold outbound only |
| 3 | One grindy channel that could work with sustained effort |
| 4 | Clear list OR strong inbound signal, but not both |
| 5 | Clean buyer list + at least one secondary channel/inbound confirmed |
Weight: 35 points (Score × 7)
2. ARPA + Path to $1–3M ARR (20%)
| Score | Criteria |
|---|---|
| 0 | Requires 5,000+ customers to hit $1M ARR |
| 1 | Requires 3,000–5,000 customers |
| 2 | Requires 2,000–3,000 customers |
| 3 | Requires 1,000–2,000 customers |
| 4 | Requires 500–1,000 customers |
| 5 | Requires 200–500 customers (ARPA $150–$400/mo) |
Weight: 20 points (Score × 4)
3. Willingness to Pay / Urgency (15%)
| Score | Criteria |
|---|---|
| 0 | Pure nice-to-have; no deadline or pain driver |
| 1 | Mild convenience; saves some time |
| 2 | Noticeable time saver; some frustration with status quo |
| 3 | Clear time/money saver; buyers actively looking for solutions |
| 4 | Compliance-adjacent or tied to revenue; strong motivation |
| 5 | Mandatory/deadline-driven; non-compliance = penalties or lost revenue |
Weight: 15 points (Score × 3)
4. Scope + Support Load (15%)
| Score | Criteria |
|---|---|
| 0 | Heavy integrations, multi-jurisdiction, or extreme edge cases |
| 1 | Significant complexity; would need contractor help |
| 2 | Buildable but will have annoying support burden |
| 3 | Buildable in 6–10 weeks; moderate support expected |
| 4 | Buildable in 4–6 weeks; support load manageable |
| 5 | Buildable in 2–4 weeks; low support; clear scope |
Weight: 15 points (Score × 3)
5. Expandability (10%)
| Score | Criteria |
|---|---|
| 0 | Dead-end; no adjacent markets or upsells |
| 1 | Theoretical expansion but unclear path |
| 2 | One adjacent market or upsell tier possible |
| 3 | 2–3 adjacent verticals or clear upsell path |
| 4 | Strong lateral expansion (device types, states, compliance areas) |
| 5 | Platform potential; multiple expansion vectors confirmed |
Weight: 10 points (Score × 2)
6. Competition / Crowding (5%)
| Score | Criteria |
|---|---|
| 0 | Funded incumbents dominate; no wedge visible |
| 1 | Strong incumbents with loyal customer base |
| 2 | Incumbents exist but stagnant or poorly executed |
| 3 | Incumbents exist but clear wedge opportunity |
| 4 | Few direct competitors; mostly generic substitutes |
| 5 | Greenfield; no credible niche-specific players |
Weight: 5 points (Score × 1)
Decision Thresholds
| Score Range | Decision | Action |
|---|---|---|
| 80–100 | Pursue aggressively | Start validation immediately |
| 65–79 | Pursue conditionally | Must clear 1–2 specific risks first |
| 50–64 | Hold | Needs more research or market timing |
| < 50 | Kill | Move on; don't revisit without new signal |
Bonus: Revenue Quality (Unweighted)
Not scored, but note for decision-making:
| Factor | Assessment |
|---|---|
| Contract structure | Monthly / Annual / Multi-year |
| Payment reliability | Prepaid / Net-30 / Invoice-heavy |
| Expansion revenue | Per-seat / Usage / Upsell tiers / None |
Annual contracts with expansion revenue = more defensible business.
Output
Filename: Niche_Score_<slug>.md
# Niche Success Score: <Title>
## Score Summary
| Metric | Value |
|--------|-------|
| **Total Score** | /100 |
| **Decision** | Pursue / Pursue-Conditional / Hold / Kill |
| **One-line rationale** | |
## Score Breakdown
| Dimension | Weight | Score (0–5) | Points | Notes |
|-----------|-------:|------------:|-------:|-------|
| Distribution (solo-executable) | 35 | | /35 | |
| ARPA + Path to $1–3M ARR | 20 | | /20 | |
| Willingness to Pay / Urgency | 15 | | /15 | |
| Scope + Support Load | 15 | | /15 | |
| Expandability | 10 | | /10 | |
| Competition / Crowding | 5 | | /5 | |
| **TOTAL** | 100 | — | **/100** | |
## Revenue Quality (Unweighted)
| Factor | Assessment |
|--------|------------|
| Contract structure | |
| Payment reliability | |
| Expansion revenue | |
## What Makes This Win (Top 3)
1.
2.
3.
## What Kills This (Top 3)
1.
2.
3.
## Lifestyle Math (Conservative)
| Metric | Value |
|--------|-------|
| Target ARPA | |
| Customers for $1M ARR | |
| Customers for $3M ARR | |
| Primary acquisition channel | |
| Biggest assumption | |
## Founder Fit Summary
| Question | Answer |
|----------|--------|
| Natural buyer access? | Yes / No / Partial |
| Enjoy 50+ sales calls? | Yes / No / Unsure |
| Care in 3 years? | Yes / No / Unsure |
| Ethical concerns? | None / Minor / Major |
## Defensibility Assessment
| Moat Type | Present? | Strength |
|-----------|----------|----------|
| Data/workflow lock-in | Yes/No | Weak / Moderate / Strong |
| Relationship moat | Yes/No | Weak / Moderate / Strong |
| Distribution exclusivity | Yes/No | Weak / Moderate / Strong |
| Speed moat | Yes/No | Weak / Moderate / Strong |
## Next Steps (2-Week Gate)
### Validation Interviews
- **Target:** X interviews with [buyer persona]
- **Must hear:**
- **Must NOT hear:**
### Pilot Design
- **Concierge pilot:**
- **Pricing test:**
- **Success metric:**
### Go/No-Go Criteria
- **Proceed if:**
- **Stop if:**
### Day-by-Day Plan
| Day | Activity | Deliverable |
|-----|----------|-------------|
| 1–3 | | |
| 4–7 | | |
| 8–10 | | |
| 11–14 | | |
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