LinkedIn Profile Optimizer
Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles.
When to use
- User pastes their LinkedIn profile URL and asks for an audit
- User wants to rewrite their headline, About section, or Featured section
- User is launching a content strategy and needs the profile to match
- Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization"
Input
- Profile URL (or screenshots of sections)
- Goal: clients / job seeking / authority — Featured and CTA vary by goal
- Optional: draft content to grade against the existing profile
Output
A structured audit + rewrite in this shape:
- Scorecard (9 sections, pass/fail/needs-work)
- Priority fixes (ranked by impact)
- Before → After rewrites for each failing section
- Expected uplift (based on benchmark data)
Steps
- Intake. Collect profile state + goal. Flag missing sections.
- Score each of 9 sections against the checklist (see references/).
- Rewrite headline using
[What You Do] | [Who You Help] [Achieve What Result] — fit all 220 chars.
- Rebuild About with 7-step structure; verify first 265-275 chars hook before "see more".
- Curate Featured (3 strong items) matched to the goal:
- Clients: lead magnet + case study with results + calendar link
- Job seeking: portfolio + best work samples + top-performing post
- Authority: best content + media/podcast features + newsletter signup
- Rewrite Experience bullets as
action verb + specific metric. Add 5+ skills per role. Pin top 3 skills.
- Claim custom URL (linkedin.com/in/firstnamelastname, not the
-123abc456 default).
- Draft recommendation requests with specifics ("about [project/skill]") — don't send LinkedIn's generic template.
- Deliver before/after diff + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews).
Nine-component scorecard
| # |
Section |
Pass criteria (2026) |
| 1 |
Photo |
≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile |
| 2 |
Banner |
1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile |
| 3 |
Headline |
Uses all 220 chars; format `[What You Do] |
| 4 |
About |
200-300 words, first-person, 7-step structure, hook in first 265-275 chars |
| 5 |
Featured |
3 items, matched to goal, custom 1200x627 thumbnails |
| 6 |
Experience |
Every bullet = action verb + metric, 5+ skills per role, media attached |
| 7 |
Skills |
50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each |
| 8 |
Custom URL |
linkedin.com/in/firstnamelastname (not the default hash) |
| 9 |
Recommendations |
At least 3 recent, specific (not generic), from diverse contexts |
Key benchmarks (from co.actor research)
- Optimized About sections: 3.9x more views
- 5+ listed skills: 3x more connection requests
- Comprehensive profile: 71% more likely to land interviews
- Featured section content: 30% longer viewing time
- Personal founder profile vs company page: 315% more engagement, 270% more conversions
Hard rules
Global voice rules: see root SKILL.md §Voice rules. Additional skill-specific rules:
- First person ("I help...") never third person ("Jane is a passionate...")
- Never "passionate thought leader" / "driven professional" / "results-oriented" (profile-specific AI vocab)
- Avoid wall-of-text. Use line breaks in About section
- 80% of users leave Featured empty. Filling it is a free edge
Reference files
references/profile-headline-formulas.md — 220-char formula + before/after examplesreferences/about-section-templates.md — 7-step structure with character budgetsreferences/featured-section-playbook.md — goal-matched content typesreferences/banner-photo-specs.md — dimensions, composition, mobile testreferences/experience-skills-rules.md — bullet rewriting + skills strategy + custom URL + recommendations
Related skills
linkedin-content-planner — post pillars should echo the profile's headline/About thesislinkedin-post-writer — Featured section rotates quarterly; pin your flagship postlinkedin-humanizer — scrub profile copy for the same AI tells we scrub from posts
Source: sergebulaev/linkedin-skills — distributed by TomeVault.
1---2name: sergebulaev-linkedin-skills-linkedin-skills3description: LinkedIn Profile Optimizer4---56# LinkedIn Profile Optimizer78Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles.910## When to use1112- User pastes their LinkedIn profile URL and asks for an audit13- User wants to rewrite their headline, About section, or Featured section14- User is launching a content strategy and needs the profile to match15- Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization"1617## Input1819- Profile URL (or screenshots of sections)20- Goal: **clients** / **job seeking** / **authority** — Featured and CTA vary by goal21- Optional: draft content to grade against the existing profile2223## Output2425A structured audit + rewrite in this shape:26271. **Scorecard** (9 sections, pass/fail/needs-work)282. **Priority fixes** (ranked by impact)293. **Before → After rewrites** for each failing section304. **Expected uplift** (based on benchmark data)3132## Steps33341. **Intake.** Collect profile state + goal. Flag missing sections.352. **Score each of 9 sections** against the checklist (see references/).363. **Rewrite headline** using `[What You Do] | [Who You Help] [Achieve What Result]` — fit all 220 chars.374. **Rebuild About** with 7-step structure; verify first **265-275 chars** hook before "see more".385. **Curate Featured** (3 strong items) matched to the goal:39 - **Clients:** lead magnet + case study with results + calendar link40 - **Job seeking:** portfolio + best work samples + top-performing post41 - **Authority:** best content + media/podcast features + newsletter signup426. **Rewrite Experience bullets** as `action verb + specific metric`. Add 5+ skills per role. Pin top 3 skills.437. **Claim custom URL** (linkedin.com/in/firstnamelastname, not the `-123abc456` default).448. **Draft recommendation requests** with specifics ("about [project/skill]") — don't send LinkedIn's generic template.459. **Deliver before/after diff** + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews).4647## Nine-component scorecard4849| # | Section | Pass criteria (2026) |50|---|---------|----------------------|51| 1 | **Photo** | ≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile |52| 2 | **Banner** | 1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile |53| 3 | **Headline** | Uses all 220 chars; format `[What You Do] | [Who You Help] [Result]` |54| 4 | **About** | 200-300 words, first-person, 7-step structure, hook in first 265-275 chars |55| 5 | **Featured** | 3 items, matched to goal, custom 1200x627 thumbnails |56| 6 | **Experience** | Every bullet = `action verb + metric`, 5+ skills per role, media attached |57| 7 | **Skills** | 50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each |58| 8 | **Custom URL** | `linkedin.com/in/firstnamelastname` (not the default hash) |59| 9 | **Recommendations** | At least 3 recent, specific (not generic), from diverse contexts |6061## Key benchmarks (from co.actor research)6263- Optimized About sections: **3.9x more views**64- 5+ listed skills: **3x more connection requests**65- Comprehensive profile: **71% more likely to land interviews**66- Featured section content: **30% longer viewing time**67- Personal founder profile vs company page: **315% more engagement, 270% more conversions**6869## Hard rules7071Global voice rules: see root `SKILL.md` §Voice rules. Additional skill-specific rules:7273- First person ("I help...") never third person ("Jane is a passionate...")74- Never "passionate thought leader" / "driven professional" / "results-oriented" (profile-specific AI vocab)75- Avoid wall-of-text. Use line breaks in About section76- 80% of users leave Featured empty. Filling it is a free edge7778## Reference files7980- `references/profile-headline-formulas.md` — 220-char formula + before/after examples81- `references/about-section-templates.md` — 7-step structure with character budgets82- `references/featured-section-playbook.md` — goal-matched content types83- `references/banner-photo-specs.md` — dimensions, composition, mobile test84- `references/experience-skills-rules.md` — bullet rewriting + skills strategy + custom URL + recommendations8586## Related skills8788- `linkedin-content-planner` — post pillars should echo the profile's headline/About thesis89- `linkedin-post-writer` — Featured section rotates quarterly; pin your flagship post90- `linkedin-humanizer` — scrub profile copy for the same AI tells we scrub from posts9192---93> Source: [sergebulaev/linkedin-skills](https://github.com/sergebulaev/linkedin-skills) — distributed by [TomeVault](https://tomevault.io).94<!-- tomevault:4.0:skill_md:2026-06-23 -->
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