Software UX Research Skill — Quick Reference
Use this skill to identify problems/opportunities and de-risk decisions. Use software-ui-ux-design to implement UI patterns, component changes, and design system updates.
Mar 2026 Baselines (Core)
When to Use This Skill
- Discovery: user needs, JTBD, opportunity sizing, mental models.
- Validation: concepts, prototypes, onboarding/first-run success.
- Evaluative: usability tests, heuristic evaluation, cognitive walkthroughs.
- Quant/behavioral: funnels, cohorts, instrumentation gaps, guardrails.
- Research Ops: intake, prioritization, repository/taxonomy, consent/PII handling.
- Demographic research: Age-diverse, cultural, accessibility participant recruitment.
- A/B testing: Experiment design, sample size, analysis, pitfalls.
- Non-technical user research: Digital literacy assessment, simplified-flow validation, low-tech-confidence usability testing.
When NOT to Use This Skill
- UI implementation → Use software-ui-ux-design for components, patterns, code
- Analytics instrumentation → Use marketing-product-analytics for tracking plans and qa-observability for implementation patterns
- Accessibility compliance audit → Use accessibility-specific checklists (WCAG conformance)
- Marketing research → Use marketing-social-media or related marketing skills
- A/B test platform setup → Use experimentation platforms (Statsig, GrowthBook, LaunchDarkly)
Operating Mode (Core)
If inputs are missing, ask for:
- Decision to unblock (what will change based on this research).
- Target roles/segments and top tasks.
- Platforms and contexts (web/mobile/desktop; remote/on-site; assisted tech).
- Existing evidence (analytics, tickets, reviews, recordings, prior studies).
- Constraints (timeline, recruitment access, compliance, budget).
Default outputs (pick what the user asked for):
- Research plan + output contract (prefer ../software-clean-code-standard/assets/checklists/ux-research-plan-template.md; use assets/research-plan-template.md for skill-specific detail)
- Study protocol (tasks/script + success metrics + recruitment plan)
- Findings report (issues + severity + evidence + recommendations + confidence)
- Decision brief (options + tradeoffs + recommendation + measurement plan)
Required Output Sections
Every research output — plans, protocols, evaluations, reports — must include these sections. They represent the skill's core value beyond standard UX knowledge: governance, confidence calibration, and ethical research practice.
Method Justification: Name the chosen method AND explain why alternatives were rejected. Do not just describe the method; explain why it was selected over at least 2 alternatives given the specific context (stage, timeline, sample, question type).
Confidence & Triangulation Assessment: Tag every recommendation or finding with a confidence level:
| Confidence |
Evidence requirement |
Use for |
| High |
Multiple methods or sources agree |
High-impact decisions |
| Medium |
Strong signal from one method + supporting indicators |
Prioritization |
| Low |
Single source / small sample |
Exploratory hypotheses only |
Consent & Data Handling: Include a PII/consent section in every plan or protocol. Research that involves participants requires explicit attention to:
- Minimum PII collection
- Identity stored separately from study data
- Name/email redaction before broad sharing
- Recording access restricted to need-to-know
- Consent, purpose, retention, and opt-out documented
Decision Framework: For evaluations and analysis outputs, provide a structured decision table with options, confidence levels, timelines, and risks — not just a single recommendation.
Pre-Decision Checklist: For experiment evaluations (A/B tests, etc.), include a verification checklist of confounds and data quality checks to complete before any ship/kill decision.
Method Chooser (Core)
Decision Tree (Fast)
What do you need?
├─ WHY / needs / context → interviews, contextual inquiry, diary
├─ HOW / usability → moderated usability test, cognitive walkthrough, heuristic eval
├─ WHAT / scale → analytics/logs + targeted qual follow-ups
└─ WHICH / causal → experiments (if feasible) or preference tests
When selecting a method, always justify the choice by explaining why 2+ alternatives were rejected given the user's specific context. This is a key differentiator — generic "we'll do interviews" without justification is insufficient.
Research by Product Stage
Stage Framework (What to Do When)
| Stage |
Decisions |
Primary Methods |
Secondary Methods |
Output |
| Discovery |
What to build and for whom |
Interviews, field/diary, journey mapping |
Competitive analysis, feedback mining |
Opportunity brief + JTBD + Forces of Progress |
| Concept/MVP |
Does the concept work? |
Concept test, prototype usability |
First-click/tree test |
MVP scope + onboarding plan |
| Launch |
Is it usable + accessible? |
Usability testing, accessibility review |
Heuristic eval, session replay |
Launch blockers + fixes |
| Growth |
What drives adoption/value? |
Segmented analytics + qual follow-ups |
Churn interviews, surveys |
Retention drivers + friction |
| Maturity |
What to optimize/deprecate? |
Experiments, longitudinal tracking |
Unmoderated tests |
Incremental roadmap |
Discovery Outputs: Beyond Basic JTBD
Discovery research should produce more than job statements. Include:
- Forces of Progress diagram: Map the four forces acting on switching behavior — Push (current pain), Pull (new solution appeal), Anxiety (fear of change), Habit (inertia). These forces explain why users do or don't adopt, which directly informs positioning and onboarding.
- Pain Point Severity Matrix: Score each pain point by Frequency × Impact × Breadth to prioritize objectively. A pain that affects 3 roles weekly outranks one that affects 1 role monthly, even if the single-role pain feels more dramatic in interviews.
Research for Complex Systems (Workflows, Admin, Regulated)
Complexity Indicators
| Indicator |
Example |
Research Implication |
| Multi-step workflows |
Draft → approve → publish |
Task analysis + state mapping |
| Multi-role permissions |
Admin vs editor vs viewer |
Test each role + transitions |
| Data dependencies |
Requires integrations/sync |
Error-path + recovery testing |
| High stakes |
Finance, healthcare |
Safety checks + confirmations |
| Expert users |
Dev tools, analytics |
Recruit real experts (not proxies) |
Evaluation Methods (Core)
- Contextual inquiry: observe real work and constraints.
- Task analysis: map goals → steps → failure points.
- Cognitive walkthrough: evaluate learnability and signifiers.
- Error-path testing: timeouts, offline, partial data, permission loss, retries.
- Multi-role walkthrough: simulate handoffs (creator → reviewer → admin).
Multi-Role Coverage Checklist
Research Ops & Governance (Core)
Intake (Make Requests Comparable)
Minimum required fields:
- Decision to unblock and deadline.
- Research questions (primary + secondary).
- Target users/segments and recruitment constraints.
- Existing evidence and links.
- Deliverable format + audience.
Prioritization (Simple Scoring)
Use a lightweight score to avoid backlog paralysis:
- Decision impact
- Knowledge gap
- Timing urgency
- Feasibility (recruitment + time)
Repository & Taxonomy
- Store each study with: method, date, product area, roles, tasks, key findings, raw evidence links.
- Tag for reuse: problem type (navigation/forms/performance), component/pattern, funnel step.
- Prefer “atomic” findings (one insight per card) to enable recombination [Inference].
Consent, PII, and Access Control
Follow applicable privacy laws; GDPR is a primary reference for EU processing https://eur-lex.europa.eu/eli/reg/2016/679/oj
PII handling checklist:
Research Democratization (2026 Trend)
Research democratization is a recurring 2026 trend: non-researchers increasingly conduct research. Enable carefully with guardrails.
| Approach |
Guardrails |
Risk Level |
| Templated usability tests |
Script + task templates provided |
Low |
| Customer interviews by PMs |
Training + review required |
Medium |
| Survey design by anyone |
Central review + standard questions |
Medium |
| Unsupervised research |
Not recommended |
High |
Guardrails for non-researchers:
Researching Non-Technical User Segments (2026)
Quick checklist for research involving users with low digital literacy or low tech confidence. Full guidance in references/non-technical-user-research.md.
Measurement & Decision Quality (Core)
Research ROI Quick Reference
| Research Activity |
Proxy Metric |
Calculation |
| Usability testing finding |
Prevented dev rework |
Hours saved × $150/hr |
| Discovery interview |
Prevented build-wrong-thing |
Sprint cost × risk reduction % |
| A/B test conclusive result |
Improved conversion |
(ΔConversion × Traffic × LTV) - Test cost |
| Heuristic evaluation |
Early defect detection |
Defects found × Cost-to-fix-later |
Rules of thumb:
- 1 usability finding that prevents 40 hours of rework = $6,000 value
- 1 discovery insight that prevents 1 wasted sprint = $50,000-100,000 value
- Research that improves conversion 0.5% on 100k visitors × $50 LTV = $25,000/month
When NOT to Run A/B Tests
| Situation |
Why it fails |
Better method |
| Low power/traffic |
Inconclusive results |
Usability tests + trends |
| Many variables change |
Attribution impossible |
Prototype tests → staged rollout |
| Need “why” |
Experiments don’t explain |
Interviews + observation |
| Ethical constraints |
Harmful denial |
Phased rollout + holdouts |
| Long-term effects |
Short tests miss delayed impact |
Longitudinal + retention analysis |
Common Confounds (Call Out Early)
Always check for these in experiment evaluations. List each relevant confound with its risk level and how to verify — do not just name them:
- Selection bias (only power users respond) — check segment composition.
- Survivorship bias (you miss churned users) — compare with cohort-level data.
- Novelty effect (short-term lift) — plot daily metrics to check for trend decay.
- Instrumentation changes mid-test (metrics drift) — confirm no concurrent deployments.
- Sample ratio mismatch (SRM) — run chi-square on assignment counts.
- Peeking / multiple looks — confirm test was not checked before pre-set end date.
- Feature interaction — check if other experiments ran concurrently on same surface.
Optional: AI/Automation Research Considerations
Use only when researching automation/AI-powered features. Skip for traditional software UX.
2026 benchmark: Trend reports consistently highlight AI-assisted analysis. Use AI for speed while keeping humans responsible for strategy and interpretation. Example reference: https://www.lyssna.com/blog/ux-research-trends/
Key Questions
| Dimension |
Question |
Methods |
| Mental model |
What do users think the system can/can’t do? |
Interviews, concept tests |
| Trust calibration |
When do users over/under-rely? |
Scenario tests, log review |
| Explanation usefulness |
Does “why” help decisions? |
A/B explanation variants, interviews |
| Failure recovery |
Do users recover and finish tasks? |
Failure-path usability tests |
Error Taxonomy (User-Visible)
| Failure type |
Typical impact |
What to measure |
| Wrong output |
Rework, lost trust |
Verification + override rate |
| Missing output |
Manual fallback |
Fallback completion rate |
| Unclear output |
Confusion |
Clarification requests |
| Non-recoverable failure |
Blocked flow |
Time-to-recovery, support contact |
Optional: AI-Assisted Research Ops (Guardrailed)
- Use automation for transcription/tagging only after PII redaction.
- Maintain an audit trail: every theme links back to raw quotes/clips.
Synthetic Users: When Appropriate (2026)
Trend reports frequently mention synthetic/AI participants. Use with clear boundaries. Example reference: https://www.lyssna.com/blog/ux-research-trends/
| Use Case |
Appropriate? |
Why |
| Early concept brainstorming |
WARNING: Supplement only |
Generate edge cases, not validation |
| Scenario/edge case expansion |
PASS Yes |
Broaden coverage before real testing |
| Moderator training/practice |
PASS Yes |
Practice without participant burden |
| Hypothesis generation |
PASS Yes |
Explore directions to test with real users |
| Validation/go-no-go decisions |
FAIL Never |
Cannot substitute lived experience |
| Usability findings as evidence |
FAIL Never |
Real behavior required |
| Quotes in reports |
FAIL Never |
Fabricated quotes damage credibility |
Critical rule: Synthetic outputs are hypotheses, not evidence. Always validate with real users before shipping.
Navigation
Resources
Core Research Methods:
- references/research-frameworks.md — JTBD, Kano, Double Diamond, Service Blueprint, opportunity mapping
- references/ux-audit-framework.md — Heuristic evaluation, cognitive walkthrough, severity rating
- references/usability-testing-guide.md — Task design, facilitation, analysis
- references/ux-metrics-framework.md — Task metrics, SUS/HEART, measurement guidance
- references/customer-journey-mapping.md — Journey mapping and service blueprints
- references/pain-point-extraction.md — Feedback-to-themes method
- references/review-mining-playbook.md — B2B/B2C review mining
Demographic & Quantitative Research:
- references/demographic-research-methods.md — Inclusive research for seniors, children, cultures, disabilities
- references/non-technical-user-research.md — Research methods for non-technical and low-digital-literacy users
- references/ab-testing-implementation.md — A/B testing deep-dive (sample size, analysis, pitfalls)
Competitive UX Analysis & Flow Patterns:
- references/competitive-ux-analysis.md — Step-by-step flow patterns from industry leaders (Wise, Revolut, Shopify, Notion, Linear, Stripe) + benchmarking methodology
Research Operations & Methods:
- references/research-repository-management.md — Repository architecture, taxonomy, atomic research, PII handling, adoption metrics
- references/survey-design-guide.md — Question types, bias prevention, sampling, sample size, distribution, platform comparison
- references/remote-research-patterns.md — Moderated remote, unmoderated testing, async methods, recruitment, tool comparison
Feedback Collection & Analysis:
- references/bigtech-feedback-patterns.md — How top companies collect and act on user feedback
- references/feedback-tools-guide.md — Feedback collection tool setup guides and selection matrix
Evaluative Iteration:
- references/evaluative-research-loop.md — Prototype-parity polishing loop (two-surface audit, drift classification, fast iteration)
Data & Sources:
- data/sources.json — Curated external references
Domain-Specific UX Benchmarking
IMPORTANT: When designing UX flows for a specific domain, you MUST use WebSearch to find and suggest best-practice patterns from industry leaders.
Trigger Conditions
- "We're designing [flow type] for [domain]"
- "What's the best UX for [feature] in [industry]?"
- "How do [Company A, Company B] handle [flow]?"
- "Benchmark our [feature] against competitors"
- Any UX design task with identifiable domain context
Domain → Leader Lookup Table
| Domain |
Industry Leaders to Check |
Key Flows |
| Fintech/Banking |
Wise, Revolut, Monzo, N26, Chime, Mercury |
Onboarding/KYC, money transfer, card management, spend analytics |
| E-commerce |
Shopify, Amazon, Stripe Checkout |
Checkout, cart, product pages, returns |
| SaaS/B2B |
Linear, Notion, Figma, Slack, Airtable |
Onboarding, settings, collaboration, permissions |
| Developer Tools |
Stripe, Vercel, GitHub, Supabase |
Docs, API explorer, dashboard, CLI |
| Consumer Apps |
Spotify, Airbnb, Uber, Instagram |
Discovery, booking, feed, social |
| Healthcare |
Oscar, One Medical, Calm, Headspace |
Appointment booking, records, compliance flows |
| EdTech |
Duolingo, Coursera, Khan Academy |
Onboarding, progress, gamification |
Required Searches
When user specifies a domain, execute:
- Search:
"[domain] UX best practices 2026"
- Search:
"[leader company] [flow type] UX"
- Search:
"[leader company] app review UX" site:mobbin.com OR site:pageflows.com
- Search:
"[domain] onboarding flow examples"
What to Report
After searching, provide:
- Pattern examples: Screenshots/flows from 2-3 industry leaders
- Key patterns identified: What they do well (with specifics)
- Applicable to your flow: How to adapt patterns
- Differentiation opportunity: Where you could improve on leaders
Example Output Format
DOMAIN: Fintech (Money Transfer)
BENCHMARKED: Wise, Revolut
WISE PATTERNS:
- Upfront fee transparency (shows exact fee before recipient input)
- Mid-transfer rate lock (shows countdown timer)
- Delivery time estimate per payment method
- Recipient validation (bank account check before send)
REVOLUT PATTERNS:
- Instant send to Revolut users (P2P first)
- Currency conversion preview with rate comparison
- Scheduled/recurring transfers prominent
APPLY TO YOUR FLOW:
1. Add fee transparency at step 1 (not step 3)
2. Show delivery estimate per payment rail
3. Consider rate lock feature for FX transfers
DIFFERENTIATION OPPORTUNITY:
- Neither shows historical rate chart—add "is now a good time?" context
Trend Awareness Protocol
IMPORTANT: When users ask recommendation questions about UX research, you MUST use WebSearch to check current trends before answering.
Tool/Trend Triggers
- "What's the best UX research tool for [use case]?"
- "What should I use for [usability testing/surveys/analytics]?"
- "What's the latest in UX research?"
- "Current best practices for [user interviews/A/B testing/accessibility]?"
- "Is [research method] still relevant in 2026?"
- "What research tools should I use?"
- "Best approach for [remote research/unmoderated testing]?"
Tool/Trend Searches
- Search:
"UX research trends 2026"
- Search:
"UX research tools best practices 2026"
- Search:
"[Maze/Hotjar/UserTesting] comparison 2026"
- Search:
"AI in UX research 2026"
Tool/Trend Report Format
After searching, provide:
- Current landscape: What research methods/tools are popular NOW
- Emerging trends: New techniques or tools gaining traction
- Deprecated/declining: Methods that are losing effectiveness
- Recommendation: Based on fresh data and current practices
Example Topics (verify with fresh search)
- AI-powered research tools (Maze AI, Looppanel)
- Unmoderated testing platforms evolution
- Voice of Customer (VoC) platforms
- Analytics and behavioral tools (Hotjar, FullStory)
- Accessibility testing tools and standards
- Research repository and insight management
Templates
- Shared plan template: ../software-clean-code-standard/assets/checklists/ux-research-plan-template.md — Product-agnostic research plan template (core + optional AI)
- assets/research-plan-template.md — UX research plan template
- assets/testing/usability-test-plan.md — Usability test plan
- assets/testing/usability-testing-checklist.md — Usability testing checklist
- assets/audits/heuristic-evaluation-template.md — Heuristic evaluation
- assets/audits/ux-audit-report-template.md — Audit report
Evaluative Research Loop
For prototype-parity polishing (fast iteration when product is "almost ideal"), see references/evaluative-research-loop.md. Covers: two-surface audit, drift classification (layout/density/control/content/state), friction-based prioritization, banner/loading guardrails, localization-readiness checks, and fast iteration cadence.
Fact-Checking
- Use web search/web fetch to verify current external facts, versions, pricing, deadlines, regulations, or platform behavior before final answers.
- Prefer primary sources; report source links and dates for volatile information.
- If web access is unavailable, state the limitation and mark guidance as unverified.
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1---2name: software-ux-research3description: Covers user research methods and research ops. Use when running interviews, usability tests, surveys, or A/B tests to de-risk product decisions. Use when this capability is needed.4---56# Software UX Research Skill — Quick Reference78Use this skill to identify problems/opportunities and de-risk decisions. Use `software-ui-ux-design` to implement UI patterns, component changes, and design system updates.910---1112## Mar 2026 Baselines (Core)1314- **Human-centred design**: Iterative design + evaluation grounded in evidence (ISO 9241-210:2019) https://www.iso.org/standard/77520.html15- **Usability definition**: Effectiveness, efficiency, satisfaction in context (ISO 9241-11:2018) https://www.iso.org/standard/63500.html16- **Accessibility baseline**: WCAG 2.2 is a W3C Recommendation (12 Dec 2024) https://www.w3.org/TR/WCAG22/17- **WCAG 3.0 preview**: Working Draft published Sep 2025; introduces Bronze/Silver/Gold conformance tiers and enhanced cognitive accessibility; not expected before 2028-2030 https://www.w3.org/WAI/standards-guidelines/wcag/wcag3-intro/18- **EU shipping note**: European Accessibility Act applies to covered products/services after 28 Jun 2025 (Directive (EU) 2019/882) https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32019L08821920## When to Use This Skill2122- Discovery: user needs, JTBD, opportunity sizing, mental models.23- Validation: concepts, prototypes, onboarding/first-run success.24- Evaluative: usability tests, heuristic evaluation, cognitive walkthroughs.25- Quant/behavioral: funnels, cohorts, instrumentation gaps, guardrails.26- Research Ops: intake, prioritization, repository/taxonomy, consent/PII handling.27- **Demographic research**: Age-diverse, cultural, accessibility participant recruitment.28- **A/B testing**: Experiment design, sample size, analysis, pitfalls.29- **Non-technical user research**: Digital literacy assessment, simplified-flow validation, low-tech-confidence usability testing.3031## When NOT to Use This Skill3233- **UI implementation** → Use [software-ui-ux-design](../software-ui-ux-design/SKILL.md) for components, patterns, code34- **Analytics instrumentation** → Use [marketing-product-analytics](../marketing-product-analytics/SKILL.md) for tracking plans and [qa-observability](../qa-observability/SKILL.md) for implementation patterns35- **Accessibility compliance audit** → Use accessibility-specific checklists (WCAG conformance)36- **Marketing research** → Use [marketing-social-media](../marketing-social-media/SKILL.md) or related marketing skills37- **A/B test platform setup** → Use experimentation platforms (Statsig, GrowthBook, LaunchDarkly)3839---4041## Operating Mode (Core)4243If inputs are missing, ask for:4445- Decision to unblock (what will change based on this research).46- Target roles/segments and top tasks.47- Platforms and contexts (web/mobile/desktop; remote/on-site; assisted tech).48- Existing evidence (analytics, tickets, reviews, recordings, prior studies).49- Constraints (timeline, recruitment access, compliance, budget).5051Default outputs (pick what the user asked for):5253- Research plan + output contract (prefer [../software-clean-code-standard/assets/checklists/ux-research-plan-template.md](../software-clean-code-standard/assets/checklists/ux-research-plan-template.md); use [assets/research-plan-template.md](assets/research-plan-template.md) for skill-specific detail)54- Study protocol (tasks/script + success metrics + recruitment plan)55- Findings report (issues + severity + evidence + recommendations + confidence)56- Decision brief (options + tradeoffs + recommendation + measurement plan)5758### Required Output Sections5960Every research output — plans, protocols, evaluations, reports — must include these sections. They represent the skill's core value beyond standard UX knowledge: governance, confidence calibration, and ethical research practice.61621. **Method Justification**: Name the chosen method AND explain why alternatives were rejected. Do not just describe the method; explain why it was selected over at least 2 alternatives given the specific context (stage, timeline, sample, question type).63642. **Confidence & Triangulation Assessment**: Tag every recommendation or finding with a confidence level:6566 | Confidence | Evidence requirement | Use for |67 |------------|----------------------|---------|68 | High | Multiple methods or sources agree | High-impact decisions |69 | Medium | Strong signal from one method + supporting indicators | Prioritization |70 | Low | Single source / small sample | Exploratory hypotheses only |71723. **Consent & Data Handling**: Include a PII/consent section in every plan or protocol. Research that involves participants requires explicit attention to:73 - Minimum PII collection74 - Identity stored separately from study data75 - Name/email redaction before broad sharing76 - Recording access restricted to need-to-know77 - Consent, purpose, retention, and opt-out documented78794. **Decision Framework**: For evaluations and analysis outputs, provide a structured decision table with options, confidence levels, timelines, and risks — not just a single recommendation.80815. **Pre-Decision Checklist**: For experiment evaluations (A/B tests, etc.), include a verification checklist of confounds and data quality checks to complete before any ship/kill decision.8283---8485## Method Chooser (Core)8687### Decision Tree (Fast)8889```text90What do you need?91 ├─ WHY / needs / context → interviews, contextual inquiry, diary92 ├─ HOW / usability → moderated usability test, cognitive walkthrough, heuristic eval93 ├─ WHAT / scale → analytics/logs + targeted qual follow-ups94 └─ WHICH / causal → experiments (if feasible) or preference tests95```9697When selecting a method, always justify the choice by explaining why 2+ alternatives were rejected given the user's specific context. This is a key differentiator — generic "we'll do interviews" without justification is insufficient.9899---100101## Research by Product Stage102103### Stage Framework (What to Do When)104105| Stage | Decisions | Primary Methods | Secondary Methods | Output |106|-------|-----------|-----------------|-------------------|--------|107| Discovery | What to build and for whom | Interviews, field/diary, journey mapping | Competitive analysis, feedback mining | Opportunity brief + JTBD + Forces of Progress |108| Concept/MVP | Does the concept work? | Concept test, prototype usability | First-click/tree test | MVP scope + onboarding plan |109| Launch | Is it usable + accessible? | Usability testing, accessibility review | Heuristic eval, session replay | Launch blockers + fixes |110| Growth | What drives adoption/value? | Segmented analytics + qual follow-ups | Churn interviews, surveys | Retention drivers + friction |111| Maturity | What to optimize/deprecate? | Experiments, longitudinal tracking | Unmoderated tests | Incremental roadmap |112113### Discovery Outputs: Beyond Basic JTBD114115Discovery research should produce more than job statements. Include:116- **Forces of Progress diagram**: Map the four forces acting on switching behavior — Push (current pain), Pull (new solution appeal), Anxiety (fear of change), Habit (inertia). These forces explain why users do or don't adopt, which directly informs positioning and onboarding.117- **Pain Point Severity Matrix**: Score each pain point by Frequency × Impact × Breadth to prioritize objectively. A pain that affects 3 roles weekly outranks one that affects 1 role monthly, even if the single-role pain feels more dramatic in interviews.118119---120121## Research for Complex Systems (Workflows, Admin, Regulated)122123### Complexity Indicators124125| Indicator | Example | Research Implication |126|-----------|---------|----------------------|127| Multi-step workflows | Draft → approve → publish | Task analysis + state mapping |128| Multi-role permissions | Admin vs editor vs viewer | Test each role + transitions |129| Data dependencies | Requires integrations/sync | Error-path + recovery testing |130| High stakes | Finance, healthcare | Safety checks + confirmations |131| Expert users | Dev tools, analytics | Recruit real experts (not proxies) |132133### Evaluation Methods (Core)134135- Contextual inquiry: observe real work and constraints.136- Task analysis: map goals → steps → failure points.137- Cognitive walkthrough: evaluate learnability and signifiers.138- Error-path testing: timeouts, offline, partial data, permission loss, retries.139- Multi-role walkthrough: simulate handoffs (creator → reviewer → admin).140141### Multi-Role Coverage Checklist142143- [ ] Role-permission matrix documented.144- [ ] “No access” UX defined (request path, least-privilege defaults).145- [ ] Cross-role handoffs tested (notifications, state changes, audit history).146- [ ] Error recovery tested for each role (retry, undo, escalation).147148---149150## Research Ops & Governance (Core)151152### Intake (Make Requests Comparable)153154Minimum required fields:155156- Decision to unblock and deadline.157- Research questions (primary + secondary).158- Target users/segments and recruitment constraints.159- Existing evidence and links.160- Deliverable format + audience.161162### Prioritization (Simple Scoring)163164Use a lightweight score to avoid backlog paralysis:165166- Decision impact167- Knowledge gap168- Timing urgency169- Feasibility (recruitment + time)170171### Repository & Taxonomy172173- Store each study with: method, date, product area, roles, tasks, key findings, raw evidence links.174- Tag for reuse: problem type (navigation/forms/performance), component/pattern, funnel step.175- Prefer “atomic” findings (one insight per card) to enable recombination [Inference].176177### Consent, PII, and Access Control178179Follow applicable privacy laws; GDPR is a primary reference for EU processing https://eur-lex.europa.eu/eli/reg/2016/679/oj180181PII handling checklist:182183- [ ] Collect minimum PII needed for scheduling and incentives.184- [ ] Store identity/contact separately from study data.185- [ ] Redact names/emails from transcripts before broad sharing.186- [ ] Restrict raw recordings to need-to-know access.187- [ ] Document consent, purpose, retention, and opt-out path.188189### Research Democratization (2026 Trend)190191Research democratization is a recurring 2026 trend: non-researchers increasingly conduct research. Enable carefully with guardrails.192193| Approach | Guardrails | Risk Level |194|----------|------------|------------|195| Templated usability tests | Script + task templates provided | Low |196| Customer interviews by PMs | Training + review required | Medium |197| Survey design by anyone | Central review + standard questions | Medium |198| Unsupervised research | Not recommended | High |199200**Guardrails for non-researchers:**201202- [ ] Pre-approved research templates only203- [ ] Central review of findings before action204- [ ] No direct participant recruitment without ops approval205- [ ] Mandatory bias awareness training206- [ ] Clear escalation path for unexpected findings207208---209210## Researching Non-Technical User Segments (2026)211212Quick checklist for research involving users with low digital literacy or low tech confidence. Full guidance in [references/non-technical-user-research.md](references/non-technical-user-research.md).213214- [ ] Assess digital literacy tier (excluded → dependent → hesitant → capable → confident)215- [ ] Recruit via offline-first channels (community centers, libraries, phone outreach)216- [ ] Use plain-language screening questions (no jargon, no self-rating scales)217- [ ] Adapt methods: moderated-only testing, shorter sessions (30-40 min), read tasks aloud218- [ ] Measure: unassisted task completion (>=80%), time-to-first-value (<2 min), error recovery rate219- [ ] Frame findings as "inclusion improvements," not "dumbing down"220- [ ] Cross-reference with [simplification audit template](../software-ui-ux-design/assets/audits/simplification-audit-template.md)221222---223224## Measurement & Decision Quality (Core)225226### Research ROI Quick Reference227228| Research Activity | Proxy Metric | Calculation |229|-------------------|--------------|-------------|230| Usability testing finding | Prevented dev rework | Hours saved × $150/hr |231| Discovery interview | Prevented build-wrong-thing | Sprint cost × risk reduction % |232| A/B test conclusive result | Improved conversion | (ΔConversion × Traffic × LTV) - Test cost |233| Heuristic evaluation | Early defect detection | Defects found × Cost-to-fix-later |234235**Rules of thumb**:236- 1 usability finding that prevents 40 hours of rework = **$6,000 value**237- 1 discovery insight that prevents 1 wasted sprint = **$50,000-100,000 value**238- Research that improves conversion 0.5% on 100k visitors × $50 LTV = **$25,000/month**239240### When NOT to Run A/B Tests241242| Situation | Why it fails | Better method |243|----------|--------------|---------------|244| Low power/traffic | Inconclusive results | Usability tests + trends |245| Many variables change | Attribution impossible | Prototype tests → staged rollout |246| Need “why” | Experiments don’t explain | Interviews + observation |247| Ethical constraints | Harmful denial | Phased rollout + holdouts |248| Long-term effects | Short tests miss delayed impact | Longitudinal + retention analysis |249250### Common Confounds (Call Out Early)251252Always check for these in experiment evaluations. List each relevant confound with its risk level and how to verify — do not just name them:253254- Selection bias (only power users respond) — check segment composition.255- Survivorship bias (you miss churned users) — compare with cohort-level data.256- Novelty effect (short-term lift) — plot daily metrics to check for trend decay.257- Instrumentation changes mid-test (metrics drift) — confirm no concurrent deployments.258- Sample ratio mismatch (SRM) — run chi-square on assignment counts.259- Peeking / multiple looks — confirm test was not checked before pre-set end date.260- Feature interaction — check if other experiments ran concurrently on same surface.261262---263264## Optional: AI/Automation Research Considerations265266> Use only when researching automation/AI-powered features. Skip for traditional software UX.267>268> **2026 benchmark**: Trend reports consistently highlight AI-assisted analysis. Use AI for speed while keeping humans responsible for strategy and interpretation. Example reference: https://www.lyssna.com/blog/ux-research-trends/269270### Key Questions271272| Dimension | Question | Methods |273|----------|----------|---------|274| Mental model | What do users think the system can/can’t do? | Interviews, concept tests |275| Trust calibration | When do users over/under-rely? | Scenario tests, log review |276| Explanation usefulness | Does “why” help decisions? | A/B explanation variants, interviews |277| Failure recovery | Do users recover and finish tasks? | Failure-path usability tests |278279### Error Taxonomy (User-Visible)280281| Failure type | Typical impact | What to measure |282|-------------|----------------|----------------|283| Wrong output | Rework, lost trust | Verification + override rate |284| Missing output | Manual fallback | Fallback completion rate |285| Unclear output | Confusion | Clarification requests |286| Non-recoverable failure | Blocked flow | Time-to-recovery, support contact |287288### Optional: AI-Assisted Research Ops (Guardrailed)289290- Use automation for transcription/tagging only after PII redaction.291- Maintain an audit trail: every theme links back to raw quotes/clips.292293### Synthetic Users: When Appropriate (2026)294295Trend reports frequently mention synthetic/AI participants. Use with clear boundaries. Example reference: https://www.lyssna.com/blog/ux-research-trends/296297| Use Case | Appropriate? | Why |298|----------|--------------|-----|299| Early concept brainstorming | WARNING: Supplement only | Generate edge cases, not validation |300| Scenario/edge case expansion | PASS Yes | Broaden coverage before real testing |301| Moderator training/practice | PASS Yes | Practice without participant burden |302| Hypothesis generation | PASS Yes | Explore directions to test with real users |303| Validation/go-no-go decisions | FAIL Never | Cannot substitute lived experience |304| Usability findings as evidence | FAIL Never | Real behavior required |305| Quotes in reports | FAIL Never | Fabricated quotes damage credibility |306307**Critical rule**: Synthetic outputs are **hypotheses**, not evidence. Always validate with real users before shipping.308309---310311## Navigation312313### Resources314315**Core Research Methods:**316317- [references/research-frameworks.md](references/research-frameworks.md) — JTBD, Kano, Double Diamond, Service Blueprint, opportunity mapping318- [references/ux-audit-framework.md](references/ux-audit-framework.md) — Heuristic evaluation, cognitive walkthrough, severity rating319- [references/usability-testing-guide.md](references/usability-testing-guide.md) — Task design, facilitation, analysis320- [references/ux-metrics-framework.md](references/ux-metrics-framework.md) — Task metrics, SUS/HEART, measurement guidance321- [references/customer-journey-mapping.md](references/customer-journey-mapping.md) — Journey mapping and service blueprints322- [references/pain-point-extraction.md](references/pain-point-extraction.md) — Feedback-to-themes method323- [references/review-mining-playbook.md](references/review-mining-playbook.md) — B2B/B2C review mining324325**Demographic & Quantitative Research:**326327- [references/demographic-research-methods.md](references/demographic-research-methods.md) — Inclusive research for seniors, children, cultures, disabilities328- [references/non-technical-user-research.md](references/non-technical-user-research.md) — Research methods for non-technical and low-digital-literacy users329- [references/ab-testing-implementation.md](references/ab-testing-implementation.md) — A/B testing deep-dive (sample size, analysis, pitfalls)330331**Competitive UX Analysis & Flow Patterns:**332333- [references/competitive-ux-analysis.md](references/competitive-ux-analysis.md) — **Step-by-step flow patterns** from industry leaders (Wise, Revolut, Shopify, Notion, Linear, Stripe) + benchmarking methodology334335**Research Operations & Methods:**336337- [references/research-repository-management.md](references/research-repository-management.md) — Repository architecture, taxonomy, atomic research, PII handling, adoption metrics338- [references/survey-design-guide.md](references/survey-design-guide.md) — Question types, bias prevention, sampling, sample size, distribution, platform comparison339- [references/remote-research-patterns.md](references/remote-research-patterns.md) — Moderated remote, unmoderated testing, async methods, recruitment, tool comparison340341**Feedback Collection & Analysis:**342343- [references/bigtech-feedback-patterns.md](references/bigtech-feedback-patterns.md) — How top companies collect and act on user feedback344- [references/feedback-tools-guide.md](references/feedback-tools-guide.md) — Feedback collection tool setup guides and selection matrix345346**Evaluative Iteration:**347348- [references/evaluative-research-loop.md](references/evaluative-research-loop.md) — Prototype-parity polishing loop (two-surface audit, drift classification, fast iteration)349350**Data & Sources:**351352- [data/sources.json](data/sources.json) — Curated external references353354---355356## Domain-Specific UX Benchmarking357358**IMPORTANT**: When designing UX flows for a specific domain, you MUST use WebSearch to find and suggest best-practice patterns from industry leaders.359360### Trigger Conditions361362- "We're designing [flow type] for [domain]"363- "What's the best UX for [feature] in [industry]?"364- "How do [Company A, Company B] handle [flow]?"365- "Benchmark our [feature] against competitors"366- Any UX design task with identifiable domain context367368### Domain → Leader Lookup Table369370| Domain | Industry Leaders to Check | Key Flows |371|--------|---------------------------|-----------|372| **Fintech/Banking** | Wise, Revolut, Monzo, N26, Chime, Mercury | Onboarding/KYC, money transfer, card management, spend analytics |373| **E-commerce** | Shopify, Amazon, Stripe Checkout | Checkout, cart, product pages, returns |374| **SaaS/B2B** | Linear, Notion, Figma, Slack, Airtable | Onboarding, settings, collaboration, permissions |375| **Developer Tools** | Stripe, Vercel, GitHub, Supabase | Docs, API explorer, dashboard, CLI |376| **Consumer Apps** | Spotify, Airbnb, Uber, Instagram | Discovery, booking, feed, social |377| **Healthcare** | Oscar, One Medical, Calm, Headspace | Appointment booking, records, compliance flows |378| **EdTech** | Duolingo, Coursera, Khan Academy | Onboarding, progress, gamification |379380### Required Searches381382When user specifies a domain, execute:3833841. Search: `"[domain] UX best practices 2026"`3852. Search: `"[leader company] [flow type] UX"`3863. Search: `"[leader company] app review UX" site:mobbin.com OR site:pageflows.com`3874. Search: `"[domain] onboarding flow examples"`388389### What to Report390391After searching, provide:392393- **Pattern examples**: Screenshots/flows from 2-3 industry leaders394- **Key patterns identified**: What they do well (with specifics)395- **Applicable to your flow**: How to adapt patterns396- **Differentiation opportunity**: Where you could improve on leaders397398### Example Output Format399400```text401DOMAIN: Fintech (Money Transfer)402BENCHMARKED: Wise, Revolut403404WISE PATTERNS:405- Upfront fee transparency (shows exact fee before recipient input)406- Mid-transfer rate lock (shows countdown timer)407- Delivery time estimate per payment method408- Recipient validation (bank account check before send)409410REVOLUT PATTERNS:411- Instant send to Revolut users (P2P first)412- Currency conversion preview with rate comparison413- Scheduled/recurring transfers prominent414415APPLY TO YOUR FLOW:4161. Add fee transparency at step 1 (not step 3)4172. Show delivery estimate per payment rail4183. Consider rate lock feature for FX transfers419420DIFFERENTIATION OPPORTUNITY:421- Neither shows historical rate chart—add "is now a good time?" context422```423424---425426## Trend Awareness Protocol427428**IMPORTANT**: When users ask recommendation questions about UX research, you MUST use WebSearch to check current trends before answering.429430### Tool/Trend Triggers431432- "What's the best UX research tool for [use case]?"433- "What should I use for [usability testing/surveys/analytics]?"434- "What's the latest in UX research?"435- "Current best practices for [user interviews/A/B testing/accessibility]?"436- "Is [research method] still relevant in 2026?"437- "What research tools should I use?"438- "Best approach for [remote research/unmoderated testing]?"439440### Tool/Trend Searches4414421. Search: `"UX research trends 2026"`4432. Search: `"UX research tools best practices 2026"`4443. Search: `"[Maze/Hotjar/UserTesting] comparison 2026"`4454. Search: `"AI in UX research 2026"`446447### Tool/Trend Report Format448449After searching, provide:450451- **Current landscape**: What research methods/tools are popular NOW452- **Emerging trends**: New techniques or tools gaining traction453- **Deprecated/declining**: Methods that are losing effectiveness454- **Recommendation**: Based on fresh data and current practices455456### Example Topics (verify with fresh search)457458- AI-powered research tools (Maze AI, Looppanel)459- Unmoderated testing platforms evolution460- Voice of Customer (VoC) platforms461- Analytics and behavioral tools (Hotjar, FullStory)462- Accessibility testing tools and standards463- Research repository and insight management464465---466467### Templates468469- Shared plan template: [../software-clean-code-standard/assets/checklists/ux-research-plan-template.md](../software-clean-code-standard/assets/checklists/ux-research-plan-template.md) — Product-agnostic research plan template (core + optional AI)470- [assets/research-plan-template.md](assets/research-plan-template.md) — UX research plan template471- [assets/testing/usability-test-plan.md](assets/testing/usability-test-plan.md) — Usability test plan472- [assets/testing/usability-testing-checklist.md](assets/testing/usability-testing-checklist.md) — Usability testing checklist473- [assets/audits/heuristic-evaluation-template.md](assets/audits/heuristic-evaluation-template.md) — Heuristic evaluation474- [assets/audits/ux-audit-report-template.md](assets/audits/ux-audit-report-template.md) — Audit report475476---477478## Evaluative Research Loop479480For prototype-parity polishing (fast iteration when product is "almost ideal"), see [references/evaluative-research-loop.md](references/evaluative-research-loop.md). Covers: two-surface audit, drift classification (layout/density/control/content/state), friction-based prioritization, banner/loading guardrails, localization-readiness checks, and fast iteration cadence.481482## Fact-Checking483484- Use web search/web fetch to verify current external facts, versions, pricing, deadlines, regulations, or platform behavior before final answers.485- Prefer primary sources; report source links and dates for volatile information.486- If web access is unavailable, state the limitation and mark guidance as unverified.487488---489> Converted and distributed by [TomeVault](https://tomevault.io/claim/vasilyu1983) — claim your Tome and manage your conversions.490<!-- tomevault:4.0:skill_md:2026-04-11 -->