name: clip-extraction description: Identify best clips from raw video footage by transcribing with timestamps, identifying high-emotion moments, and scoring clips for ad potential. Use when processing founder interviews, UGC footage, or any raw video to extract usable ad components.
Clip Extraction
Extract and catalog best moments from raw footage.
Process
Step 1: Transcribe with Timestamps
Transcription Methods:
- AI transcription (Claude, Whisper, Descript)
- Manual review for accuracy
- Include timestamps every 10-30 seconds
Format:
[00:00] Opening small talk
[00:45] "The reason I started this company was..."
[01:23] Gets emotional about customer story
[02:15] Explains unique mechanism
...
Step 2: Identify High-Emotion Moments
Emotion Markers:
- Voice changes (gets louder, softer, cracks)
- Pauses before important statements
- Laughing or crying
- Passionate explanations
- Authentic frustration
- Surprise or excitement
Flag These Moments:
- Real reactions (not scripted)
- Vulnerable admissions
- Powerful stories
- "Aha" moments
- Customer impact stories
Step 3: Tag by Content Type
HOOK Clips
- Attention-grabbing statements
- Provocative claims
- Curiosity-inducing openers
- Pattern interrupts
SOCIAL PROOF Clips
- Customer stories
- Results mentions
- Testimonial moments
- Endorsements
NARRATIVE Clips
- Origin story pieces
- Problem explanations
- Solution discoveries
- Transformation arcs
CTA Clips
- Direct calls to action
- Recommendation statements
- "You should try this" moments
- Risk reversal mentions
OBJECTION HANDLING Clips
- Skeptic responses
- Trust building
- "Why us" explanations
- Price justification
Step 4: Score for Ad Potential
Scoring Criteria (1-10):
| Factor | Weight | Score |
|---|---|---|
| Authenticity | 25% | X |
| Emotion | 25% | X |
| Clarity | 20% | X |
| Relevance | 20% | X |
| Technical Quality | 10% | X |
Authenticity: Does it feel real, unscripted? Emotion: Does it evoke feeling? Clarity: Is the message clear? Relevance: Does it serve an ad purpose? Technical: Is audio/video usable?
Step 5: Output Clip List
## CLIP EXTRACTION: [Video Source]
Total Duration: [X:XX]
Clips Identified: [#]
High-Value Clips: [#]
---
### HOOK CLIPS (Score 8+)
**CLIP H1** [02:34 - 02:41]
- Quote: "I never thought I'd be the one to..."
- Emotion: Vulnerability
- Score: 9/10
- Usage: Top of funnel hook
- Notes: Great pause before revelation
**CLIP H2** [05:12 - 05:18]
...
---
### SOCIAL PROOF CLIPS
**CLIP SP1** [08:45 - 09:12]
- Quote: "A customer told me she cried when..."
- Emotion: Pride/Joy
- Score: 9/10
- Usage: Testimonial body section
- Notes: Genuine tears, very powerful
**CLIP SP2** [12:30 - 12:55]
...
---
### NARRATIVE CLIPS
**CLIP N1** [00:45 - 01:30]
- Content: Origin story - why started company
- Emotion: Determination
- Score: 7/10
- Usage: Story-based ad body
- Notes: Good but could be tighter
---
### CTA CLIPS
**CLIP C1** [18:20 - 18:35]
- Quote: "If you're struggling with X, just try it"
- Emotion: Confidence
- Score: 8/10
- Usage: End of ad CTA
- Notes: Direct, authentic recommendation
---
### OBJECTION HANDLING CLIPS
**CLIP O1** [14:55 - 15:20]
- Objection addressed: Price concerns
- Quote: "I know it seems expensive but..."
- Score: 7/10
- Usage: Middle/bottom funnel
---
### TOP 10 CLIPS (Ranked)
| Rank | Clip ID | Timestamp | Type | Score | Primary Use |
|------|---------|-----------|------|-------|-------------|
| 1 | SP1 | 08:45 | Social Proof | 9 | Body |
| 2 | H1 | 02:34 | Hook | 9 | Opening |
| 3 | ... | ... | ... | ... | ... |
---
### AD COMBINATIONS
**Combo 1: Full Story Arc**
- Hook: H1 (02:34)
- Body: N1 (00:45) + SP1 (08:45)
- CTA: C1 (18:20)
- Est. length: 60s
**Combo 2: Quick Proof**
- Hook: H2 (05:12)
- Body: SP1 (08:45)
- CTA: C1 (18:20)
- Est. length: 30s
---
### CLIPS NEEDING RE-SHOOT
[List any moments worth capturing again with better setup]
### MISSING CONTENT
[Content types not captured that should be]
Extraction Tips (Kamal FounderAds)
What to Look For:
- Pain in their eyes when telling real stories
- Moments they haven't rehearsed
- Stories > Statements (22x more memorable)
- Authentic emotional responses
Technical Considerations:
- Good audio is essential (external mic)
- Lighting can be imperfect (authenticity)
- iPhone quality is fine
- Background should be interesting
Organization System:
- Folder per video source
- Subfolders by clip type
- Clear naming convention
- Timestamp in filename
Source: Kamal FounderAds, LeadsIcon
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