tomevault-io What I Do
Track YouTube video performance to discover patterns in what works. This is "poor man's reinforcement learning" - manually logging outcomes to improve over time.
The RL Loop
1. PUBLISH -> Upload video with hypothesis (thumbnail style, title hook, topic)
2. WAIT -> Let it run for 48-72 hours
3. LOG -> Record in Notion with views, CTR, retention
4. ANALYZE -> Compare winners vs losers
5. REPEAT -> Apply learnings to next video
Key Insight from First Data Point
Video 1: "Using AI agents to pay bills and send invoices"
- 8 views in 1 day
- Plain talking head thumbnail
- Generic title
Video 2: "Paying My Contractor Through Claude | AI-Powered Finance"
- 133 views in 5 days (16x better!)
- Thumbnail shows: Face + Product UI overlay + Text "I Let AI Pay My Bills"
- Title has: Specific action + Brand name (Claude) + Category tag
What Made Video 2 Win:
- Thumbnail has TEXT overlay - "I Let AI Pay My Bills" creates curiosity
- Shows the PRODUCT - UI screenshot proves it's real, not just talk
- Face + Context - Person looking at the UI, not just talking
- Specific title - "Paying My Contractor" > "pay bills" (concrete vs abstract)
- Brand name in title - "Claude" attracts AI-interested audience
- Category tag - "AI-Powered Finance" helps discoverability
Hypothesis to Test:
Thumbnails with TEXT + PRODUCT UI + FACE outperform plain talking head thumbnails by 10x+
Database Schema
Core Fields (Outcomes)
| Property | Type | Purpose |
|---|---|---|
| Title | title | Video title |
| Views | number | Total views |
| CTR | number | Click-through rate (%) |
| Retention | number | Average view duration (%) |
| Days Live | number | Days since publish |
| Views/Day | formula | Views / Days Live |
| Worked? | checkbox | Binary gut-check - was this a win? |
Input Features (What You Controlled)
| Property | Type | Options |
|---|---|---|
| Thumbnail Style | select | Talking Head, Face+UI, Face+Text, UI Only, Meme |
| Has Text | checkbox | Does thumbnail have text overlay? |
| Has Product | checkbox | Does thumbnail show the product/UI? |
| Title Hook | select | How-To, Story, Listicle, Question, Bold Claim |
| Has Brand | checkbox | Does title mention a brand (Claude, ChatGPT)? |
| Topic | select | AI Finance, Automation, Product Demo, Tutorial |
| Duration | number | Video length in minutes |
| Posted | date | When published |
Reference Fields
| Property | Type | Purpose |
|---|---|---|
| URL | url | Link to video |
| Thumbnail | files | Screenshot of thumbnail |
| Notes | rich_text | Why did it work/fail? |
First Entry: The Baseline
Video 1 (LOSER):
- Title: "Using AI agents to pay bills and send invoices"
- Views: 8
- Days Live: 1
- Thumbnail Style: Talking Head
- Has Text: No
- Has Product: No
- Title Hook: How-To
- Has Brand: No
- Notes: Plain talking head, generic title, no visual hook
Video 2 (WINNER):
- Title: "Paying My Contractor Through Claude | AI-Powered Finance"
- Views: 133
- Days Live: 5
- Views/Day: 26.6
- Thumbnail Style: Face+UI
- Has Text: Yes ("I Let AI Pay My Bills")
- Has Product: Yes (shows invoice payment UI)
- Title Hook: Story
- Has Brand: Yes (Claude)
- Notes: Text overlay creates curiosity, UI proves it's real, specific action in title
Thumbnail Patterns to Test
Based on initial data:
| Pattern | Example | Hypothesis |
|---|---|---|
| Face + UI + Text | Video 2 | Best performer - proves reality + creates curiosity |
| Face + Bold Text | - | May work for controversial takes |
| UI Only | - | Good for tutorials, may lack personality |
| Talking Head | Video 1 | Worst - no visual hook |
| Before/After | - | Good for transformation content |
Title Patterns to Test
| Pattern | Example | Hypothesis |
|---|---|---|
| Specific Action + Brand | "Paying My Contractor Through Claude" | Winner - concrete + searchable |
| Generic Action | "Using AI to pay bills" | Loser - too vague |
| Question | "Can AI Really Pay Your Bills?" | Untested - may drive curiosity |
| Number + Outcome | "I Automated 5 Hours of Finance Work" | Untested - quantified value |
Weekly Review Process
- Sort by Views/Day - normalize for time live
- Filter by Worked? = true - what patterns emerge?
- Group by Thumbnail Style - which visuals win?
- Group by Title Hook - which hooks work?
- Compare Has Text vs No Text - does text help?
- Compare Has Brand vs No Brand - do brand names help?
Integration with YouTube Studio Skill
Use skill("youtube-studio") to:
- Upload new videos with test hypotheses
- Update thumbnails based on learnings
- Track which changes improve performance
Reference Image
The winning thumbnail (133 views) vs losing thumbnail (8 views):
Key visual differences:
- Winner: Face looking at UI, text overlay "I Let AI Pay My Bills", product screenshot visible
- Loser: Plain talking head against brick wall, no text, no product context
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