Backfill Geo Data

Backfill Geographic Data

Fill in missing country, state, and city values on contacts and companies. Geographic data enables territory assignment, regional reporting, and compliance (GDPR, state privacy laws).

Prerequisites

• A HubSpot private app access token (HUBSPOT_ACCESS_TOKEN in .env) with contact and company read/write scopes
• Python 3.10+ with uv
• Standardized geo values already in place (run /standardize-geo-values first)

Enrichment Methods

Method 1: HubSpot Workflow Enrichment (Simplest)

Use HubSpot's built-in Operations Hub data quality tools or Breeze Intelligence (if available on your plan) to auto-fill geographic fields.

1. Create a workflow triggered by: country is unknown AND email is known
2. Use the "Enrich contact" action (Operations Hub Professional+) or Breeze Intelligence enrichment
3. If enrichment fills country/state, the workflow completes
4. If enrichment fails, branch to flag for manual review

Method 2: Company Domain Lookup (API-based)

For contacts with a company domain but no geo data, look up the company's geographic information:

import os, requests
from dotenv import load_dotenv

load_dotenv()
TOKEN = os.environ["HUBSPOT_ACCESS_TOKEN"]
BASE = "https://api.hubapi.com"
HEADERS = {"Authorization": f"Bearer {TOKEN}", "Content-Type": "application/json"}

# Find contacts missing country but with company association
resp = requests.post(f"{BASE}/crm/v3/objects/contacts/search", headers=HEADERS, json={
    "filterGroups": [{"filters": [
        {"propertyName": "country", "operator": "NOT_HAS_PROPERTY"},
        {"propertyName": "associatedcompanyid", "operator": "HAS_PROPERTY"},
    ]}],
    "properties": ["email", "associatedcompanyid"],
    "limit": 100,
})
resp.raise_for_status()

Copy country/state/city from the associated company to the contact (same pattern as /enrich-company-name).

Method 3: External Data Provider

Use /waterfall-enrich-contacts — it provides pluggable provider adapters (FullEnrich by default; Apollo, Hunter, Dropcontact included, or bring your own), per-run cost caps, no-overwrite safety, and a CSV audit trail. Exhaust Methods 1-2 first: external lookups cost credits per contact, internal data is free.

Step-by-Step Instructions

Stage 1: Plan

1. Choose the enrichment method (see above) based on volume, plan tier, and budget — confirm with the user.
2. Confirm the no-overwrite rule: enrichment must only fill empty fields.

Stage 2: Before — Assess the Gap

1. Count contacts missing country, state, and city.
2. Segment by source — which lead sources tend to have missing geo data?
3. Export a CSV baseline of the affected records before changing anything.

Stage 3: Execute — Run Enrichment

1. Apply the chosen method (or combine methods for maximum coverage).
2. Process in batches of 100 to respect rate limits.
3. Validate enriched values against the standardized geo format from /standardize-geo-values.

Stage 4: After — Verify

1. Re-count contacts missing geographic fields. Calculate improvement percentage.
2. Spot-check 20-30 enriched contacts for accuracy.
3. Set up the new-contact hygiene workflow to prevent future gaps.

Rollback

• If enrichment data is inaccurate, filter contacts updated by the enrichment process (use hs_lastmodifieddate range) and clear the geo fields.
• Keep a backup export of the original data before running enrichment.

Tips

• IP-based geolocation (from form submissions) is already captured by HubSpot in ip_city, ip_state, ip_country. Copy these to the standard fields if the standard fields are empty.
• Do not overwrite manually-entered geo data with enrichment data — always check "if empty" before writing.