Using Marketing Skills Beyond Cursor & Claude Code
Skills are markdown instruction files. They work anywhere an AI can read text — not just Cursor or Claude Code. Non-developers and products without native skill support can use them too.
1. Vibe Coding / No-Code Platforms (Lovable, Bolt, etc.)
Products like Lovable, Bolt, v0, and similar vibe-coding tools often don't support .cursor/skills/ or .claude/ directories. You can still use marketing skills by placing them in a project-root directory the AI can access.
Approach
- Create a product-specific directory (e.g.
.lovable/,.bolt/, or a custom folder). - Copy the product context template and fill it in for your project.
- Copy the skill files you need. Each skill is a single markdown file — copy the content from
skills/*/SKILL.mdand save asskill-name.md. - Adapt path references: if the skill mentions
.cursor/product-marketing-context.mdor.claude/product-marketing-context.md, change to your path (e.g..lovable/product-marketing-context.md).
Example: Lovable
Directory structure:
.lovable/
product-marketing-context.md # Pre-filled with your product info
skills/
seo-technical-robots.md
seo-technical-sitemap.md
seo-on-page-title.md
seo-on-page-description.md
seo-on-page-metadata.md
seo-on-page-open-graph.md
seo-on-page-twitter-cards.md
seo-on-page-schema.md
seo-on-page-heading.md
seo-on-page-url-structure.md
components-hero.md
components-cta.md
components-testimonials.md
components-footer.md
Files to create:
| File | Source | Notes |
|---|---|---|
product-marketing-context.md |
templates/product-marketing-context.md | Fill in product, audience, brand, keywords |
seo-technical-robots.md |
skills/seo/technical/robots/SKILL.md | Change context path to .lovable/product-marketing-context.md |
seo-technical-sitemap.md |
skills/seo/technical/sitemap/SKILL.md | Same path adaptation |
seo-on-page-title.md |
skills/seo/on-page/title/SKILL.md | Change context path |
seo-on-page-description.md |
skills/seo/on-page/description/SKILL.md | Same path adaptation |
seo-on-page-metadata.md |
skills/seo/on-page/metadata/SKILL.md | Same path adaptation |
seo-on-page-open-graph.md |
skills/seo/on-page/open-graph/SKILL.md | Same path adaptation |
seo-on-page-twitter-cards.md |
skills/seo/on-page/twitter-cards/SKILL.md | Same path adaptation |
| …other skills | skills/*/SKILL.md |
Copy content, adapt paths |
What this enables: When you ask the AI to optimize SEO, redesign components, or improve copy, it can reference these skill files for structured, best-practice-driven outputs tailored to your project.
Excluded by default (add later if needed): channels (affiliate, influencer), platforms (X, Reddit, LinkedIn, TikTok, Grokipedia), strategies (GEO, localization), analytics, page-type skills.
2. ChatGPT, Gemini, Claude Web, and Other Chat Models
Skills are plain markdown. You can use them with any LLM that accepts text input.
Single-skill usage
- Open a skill file (e.g. skills/seo/on-page/metadata/SKILL.md).
- Copy the full content.
- In ChatGPT, Gemini, Claude, or similar: paste the skill as context, then ask your question.
Example prompt:
[Paste seo-on-page-title or seo-on-page-description skill content]
Using these guidelines, optimize the meta title and description for my homepage.
Product: [brief description]. Target keyword: [keyword].
Multi-skill usage
For complex tasks, paste multiple skills or reference them in sequence. The model will follow the structured instructions.
Tips
- Product context: Paste your filled-in product-marketing-context (or a shortened version) before the skill for tailored output.
- Token limits: If the skill is long, paste the most relevant sections or summarize key rules.
- File upload: Some chat UIs let you upload files — upload the skill
.mdfile and ask the model to follow it.
3. Path Reference Cheat Sheet
When adapting skills for non-Cursor/Claude environments, replace:
| Original | Replace with |
|---|---|
.cursor/product-marketing-context.md |
.lovable/product-marketing-context.md (or your path) |
.claude/product-marketing-context.md |
Same as above |
.cursor/skills-task-progress.md |
.lovable/skills-task-progress.md (optional) |
4. Summary
| Use case | How |
|---|---|
| Cursor / Claude Code | Native: npx skills add kostja94/marketing-skills or copy to .cursor/skills/ |
| Lovable, Bolt, v0, etc. | Copy skills to .lovable/skills/ (or equivalent), adapt context path |
| ChatGPT, Gemini, Claude Web | Paste skill markdown as context, then ask your question |
| Any AI with file access | Place skills in project root; reference in prompts |
Skills = markdown. No special runtime required. Copy, adapt paths, and use.