AgentKits Marketing Usage Guide
Complete guide to using agentkits-marketing for production marketing workflows.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Quick Start
Getting Started
cd /path/to/agentkits-marketing
claude
Start with any command:
# Plan a campaign
/campaign:plan "Q1 Product Launch"
# Generate content
/content:good "Blog post about new feature"
# Analyze competitors
/competitor:deep "competitor-url.com"
# Create SEO strategy
/seo:keywords "your topic"
System Architecture
Directory Structure
agentkits-marketing/
├── .claude/
│ ├── agents/ # 18 marketing agents
│ │ ├── reviewers/ # 6 reviewer agents
│ │ └── *.md # Core marketing agents
│ ├── commands/ # 76 slash commands
│ │ ├── analytics/ # ROI, funnel, reporting
│ │ ├── audit/ # Full marketing audits
│ │ ├── brainstorm/ # Ideation commands
│ │ ├── brand/ # Voice, book, assets
│ │ ├── campaign/ # Plan, brief, analyze
│ │ ├── checklist/ # Operational checklists
│ │ ├── competitor/ # Deep analysis
│ │ ├── content/ # Blog, social, email, ads
│ │ ├── crm/ # Segments, scoring, lifecycle
│ │ ├── leads/ # Scoring, nurture, qualify
│ │ ├── ops/ # Daily, weekly, monthly
│ │ ├── report/ # Client reports
│ │ ├── research/ # Market, persona, trends
│ │ ├── sales/ # Pitch, outreach, battlecard
│ │ ├── seo/ # Keywords, audit, optimize
│ │ ├── sequence/ # Welcome, nurture, re-engage
│ │ ├── social/ # Engage, viral, schedule
│ │ └── use-mcp/ # MCP integrations
│ ├── skills/ # 11 marketing skills
│ └── workflows/ # Core workflows
├── docs/ # Documentation
│ ├── brand-guidelines.md
│ ├── content-style-guide.md
│ ├── campaign-playbooks.md
│ ├── channel-strategies.md
│ ├── analytics-setup.md
│ └── usage-guide.md
└── README.md
Agent System
Core Marketing Agents
| Agent |
Focus |
Use Cases |
attraction-specialist |
TOFU, lead gen |
SEO, landing pages, competitor intel |
lead-qualifier |
Intent detection |
Lead scoring, behavioral analysis |
email-wizard |
Email marketing |
Sequences, automation, optimization |
sales-enabler |
Sales support |
Pitches, case studies, battlecards |
continuity-specialist |
Retention |
Churn detection, re-engagement |
upsell-maximizer |
Revenue expansion |
Cross-sell, upsell, feature adoption |
Supporting Agents
| Agent |
Focus |
Use Cases |
researcher |
Market intelligence |
Research, competitive analysis |
brainstormer |
Creative ideation |
Campaign concepts, messaging angles |
planner |
Strategic planning |
Campaign plans, content calendars |
project-manager |
Coordination |
Status tracking, campaign oversight |
copywriter |
Content creation |
Copy, messaging, creative |
docs-manager |
Documentation |
Brand guidelines, style guides |
mcp-manager |
Tool integration |
MCP server orchestration |
Reviewer Agents (Quality Assurance)
| Agent |
Perspective |
Reviews For |
brand-voice-guardian |
Brand consistency |
Voice, tone, messaging |
conversion-optimizer |
CRO expert |
Conversion, persuasion |
seo-specialist |
Search optimization |
Keywords, technical SEO |
manager-maria |
Marketing manager (B2B) |
Strategy, team fit |
solo-steve |
Solopreneur |
Time, budget, DIY |
startup-sam |
Startup founder |
Growth, virality, speed |
Skills Catalog
Activate relevant skills during tasks:
| Skill |
Focus |
Activates For |
marketing-fundamentals |
Core concepts |
Funnels, psychology, frameworks |
seo-mastery |
Search optimization |
Keywords, technical SEO |
social-media |
Social strategies |
Platform tactics, engagement |
email-marketing |
Email automation |
Deliverability, sequences |
paid-advertising |
Paid media |
ROAS, budget optimization |
content-strategy |
Content planning |
Editorial, distribution |
analytics-attribution |
Measurement |
Attribution, reporting |
brand-building |
Brand strategy |
Voice, positioning |
problem-solving |
Marketing challenges |
Creative blocks, scaling |
Command Categories
Campaign Management
| Command |
Purpose |
Example |
/campaign:plan |
Create campaign plan |
/campaign:plan "Q1 Launch" |
/campaign:brief |
Generate creative brief |
/campaign:brief "Spring Campaign" |
/campaign:analyze |
Analyze performance |
/campaign:analyze "campaign-url" |
/campaign:calendar |
Content calendar |
/campaign:calendar "6 weeks" |
Content Creation
| Command |
Purpose |
Example |
/content:blog |
SEO blog post |
/content:blog "topic" "keyword" |
/content:social |
Platform-specific |
/content:social "topic" "linkedin" |
/content:email |
Email copy |
/content:email "welcome" "trial" |
/content:landing |
Landing page |
/content:landing "offer" "audience" |
/content:ads |
Ad copy |
/content:ads "meta" "conversions" |
/content:good |
High-quality copy |
/content:good "user request" |
/content:fast |
Quick copy |
/content:fast "user request" |
/content:enhance |
Improve copy |
/content:enhance "issues" |
/content:cro |
Optimize conversion |
/content:cro "issues" |
SEO Optimization
| Command |
Purpose |
Example |
/seo:keywords |
Keyword research |
/seo:keywords "topic" |
/seo:competitor |
Competitor SEO |
/seo:competitor "url" |
/seo:optimize |
Content optimization |
/seo:optimize "file" "keyword" |
/seo:audit |
SEO audit |
/seo:audit "url" |
Social Media
| Command |
Purpose |
Example |
/social:engage |
Engagement strategy |
/social:engage "linkedin" |
/social:viral |
Viral content |
/social:viral "topic" "twitter" |
/social:schedule |
Posting schedule |
/social:schedule "all" "month" |
Email & Sequences
| Command |
Purpose |
Example |
/sequence:welcome |
Welcome sequence |
/sequence:welcome "brand" "audience" |
/sequence:nurture |
Lead nurture |
/sequence:nurture "product" "segment" |
/sequence:re-engage |
Re-engagement |
/sequence:re-engage "brand" "30-day" |
Analytics & Reporting
| Command |
Purpose |
Example |
/analytics:roi |
ROI calculation |
/analytics:roi "campaign" |
/analytics:funnel |
Funnel analysis |
/analytics:funnel "signup" |
/analytics:report |
Performance report |
/analytics:report "Q1" "all" |
/report:weekly |
Weekly report |
/report:weekly "client" "week" |
/report:monthly |
Monthly report |
/report:monthly "client" "month" |
Sales & Leads
| Command |
Purpose |
Example |
/sales:outreach |
Outreach sequence |
/sales:outreach "prospect" "cold" |
/sales:pitch |
Sales pitch |
/sales:pitch "company" "use-case" |
/sales:battlecard |
Competitive battlecard |
/sales:battlecard "competitor" |
/sales:qualify |
Lead qualification |
/sales:qualify "lead-info" |
/leads:score |
Lead scoring model |
/leads:score "context" |
/leads:nurture |
Nurture strategy |
/leads:nurture "segment" |
/leads:qualify |
Qualification criteria |
/leads:qualify "product" |
CRM & Lifecycle
| Command |
Purpose |
Example |
/crm:sequence |
Automated sequence |
/crm:sequence "type" "segment" |
/crm:segment |
Customer segment |
/crm:segment "criteria" |
/crm:score |
Lead score |
/crm:score "lead-data" |
/crm:lifecycle |
Lifecycle management |
/crm:lifecycle "contact" "action" |
Brand Management
| Command |
Purpose |
Example |
/brand:voice |
Voice guidelines |
/brand:voice "context" |
/brand:book |
Brand book |
/brand:book "brand-name" |
/brand:assets |
Asset management |
/brand:assets "action" "type" |
Research & Competitive
| Command |
Purpose |
Example |
/research:market |
Market research |
/research:market "industry" |
/research:persona |
Buyer persona |
/research:persona "segment" |
/research:trend |
Trend analysis |
/research:trend "topic" |
/competitor:deep |
Deep analysis |
/competitor:deep "url" |
Operations & Checklists
| Command |
Purpose |
Example |
/ops:daily |
Daily tasks |
/ops:daily "focus" |
/ops:weekly |
Weekly review |
/ops:weekly "date" |
/ops:monthly |
Monthly review |
/ops:monthly "month" |
/checklist:campaign-launch |
Launch checklist |
/checklist:campaign-launch "name" "date" |
/checklist:seo-weekly |
SEO checklist |
/checklist:seo-weekly "domain" |
/checklist:social-daily |
Social checklist |
/checklist:social-daily "platforms" |
/checklist:analytics-monthly |
Analytics review |
/checklist:analytics-monthly "month" |
/checklist:ab-testing |
A/B test framework |
/checklist:ab-testing "type" "element" |
/checklist:content-approval |
Approval workflow |
/checklist:content-approval "type" "approvers" |
Utilities
| Command |
Purpose |
Example |
/brainstorm |
Ideation session |
/brainstorm "question" |
/use-mcp |
MCP integration |
/use-mcp "task" |
/audit:full |
Full marketing audit |
/audit:full "brand-or-website" |
Core Workflows
Marketing Pipeline
Research → Insights → Creative → Plan → Create → Edit → Publish → Measure
Workflow File: .claude/workflows/primary-workflow.md
Sales Pipeline
Lead → MQL → SQL → Opportunity → Proposal → Negotiation → Close
Workflow File: .claude/workflows/sales-workflow.md
CRM Lifecycle
Subscriber → Lead → MQL → SQL → Opportunity → Customer → Advocate
Workflow File: .claude/workflows/crm-workflow.md
Integration Examples
Full Campaign Workflow
# 1. Planning Phase
/campaign:plan "Q2 Product Launch"
/research:market "productivity software"
/competitor:deep "competitor.com"
/research:persona "remote team managers"
# 2. Strategy Phase
/seo:keywords "team productivity"
/campaign:calendar "6 weeks"
# 3. Content Creation
/content:blog "10 ways to improve team focus" "team productivity"
/content:email "welcome" "trial users"
/content:social "productivity tips" "linkedin"
/content:landing "free trial offer" "team managers"
/content:ads "linkedin" "awareness"
# 4. Optimization
/seo:optimize "blog-post.md" "team productivity"
/content:cro "landing page"
# 5. Sales Enablement
/sales:pitch "enterprise prospect" "team collaboration"
/sales:battlecard "competitor.com"
# 6. Execution
/sequence:welcome "product" "trial users"
/social:schedule "linkedin,twitter" "6 weeks"
# 7. Tracking
/analytics:funnel "trial signup"
/report:weekly "Q2 Launch" "Week 1"
Content Sprint
# Generate week's content
/content:blog "topic 1" "keyword"
/content:social "topic 1" "linkedin"
/content:social "topic 1" "twitter"
/content:email "newsletter" "subscribers"
# Optimize
/seo:optimize "blog.md" "keyword"
/content:cro "all copy"
Lead Generation Campaign
# Setup
/leads:score "business-context"
/leads:qualify "product"
/sequence:nurture "product" "mql-segment"
# Attract
/seo:keywords "topic"
/content:landing "lead-magnet" "target-audience"
# Convert
/content:email "lead-magnet-delivery" "new-leads"
/sequence:welcome "brand" "new-subscribers"
Documentation Reference
Core Documentation
| Document |
Purpose |
docs/brand-guidelines.md |
Brand standards, voice, visual identity |
docs/content-style-guide.md |
Writing standards, formatting |
docs/campaign-playbooks.md |
Campaign templates, phase guides |
docs/channel-strategies.md |
Platform-specific tactics |
docs/analytics-setup.md |
Tracking, attribution, reporting |
docs/usage-guide.md |
This guide |
Workflow Documentation
| Workflow |
Purpose |
.claude/workflows/primary-workflow.md |
Marketing pipeline |
.claude/workflows/sales-workflow.md |
Sales process |
.claude/workflows/crm-workflow.md |
CRM lifecycle |
.claude/workflows/marketing-rules.md |
Operating rules |
.claude/workflows/orchestration-protocol.md |
Agent coordination |
.claude/workflows/documentation-management.md |
Doc management |
Best Practices
Workflow Optimization
- Start with planning - Use
/campaign:plan before creating
- Research first - Use
/research:* and /seo:keywords early
- Create systematically - Follow content creation order
- Optimize before publishing - Use
/content:cro and /seo:optimize
- Review with agents - Use reviewer agents for quality
- Measure and iterate - Use
/analytics:* and /report:*
Agent Orchestration
When to delegate:
- Complex research →
researcher
- Strategic planning →
planner
- Content review →
copywriter + reviewers
- Multi-channel campaigns →
project-manager
- Brand consistency →
brand-voice-guardian
- Conversion optimization →
conversion-optimizer
Building Your Library
- Customize templates - Adapt for your brand
- Document patterns - What works for you
- Create personas - Your specific audience
- Build sequences - Reusable email flows
- Refine voice - Brand consistency
Troubleshooting
Command Not Found
Issue: Slash command doesn't work
Solution:
- Check spelling:
/campaign:plan not /campaignplan
- Use colon separator:
/content:blog not /contentblog
- See CLAUDE.md for full command list
Agent Not Responding
Issue: Agent doesn't activate
Solution:
- Check
.claude/agents/ directory
- Verify agent file exists
- Review CLAUDE.md for agent coordination
Skill Not Activating
Issue: Skill doesn't load
Solution:
- Check
.claude/skills/ directory
- Verify skill file exists
- Skills activate automatically based on task context
Support
Getting Help
- Use
/brainstorm for creative challenges
- Check
docs/ for detailed documentation
- Review
README.md for project context
Resources
- Main README -
./README.md
- CLAUDE.md - Agent instructions
- Workflows -
.claude/workflows/
- Documentation -
./docs/
Last updated: December 2024
Version: 2.0
tools-only