817 Marketing Rules 79dacf98

Marketing Rules

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Content Quality Standards

Readability

• All copy must pass readability test (Grade 6-8 level)
• Use short sentences and paragraphs
• Avoid jargon unless targeting technical audiences
• Write for scanning (headers, bullets, bold)

Headlines

• Follow 4-U formula: Useful, Unique, Urgent, Ultra-specific
• Include power words that drive action
• Test multiple headline variations
• Keep under 60 characters for SEO

CTAs

• CTAs must be action-oriented and specific
• Use first-person where appropriate ("Start my free trial")
• Create urgency without being pushy
• One primary CTA per page/email

Messaging

• Lead with benefits, support with features
• Address objections proactively
• Use social proof strategically
• Match message to funnel stage

Brand Consistency

Voice & Tone

• Always check brand voice guidelines before writing
• Maintain consistent tone across channels
• Adapt tone for context (social vs formal docs)
• Document voice decisions for future reference

Visual Standards

• Use approved brand assets only
• Follow color and typography guidelines
• Maintain consistent imagery style
• Ensure accessibility compliance

Messaging Framework

• Align with positioning statement
• Use approved value propositions
• Maintain consistent terminology
• Reference messaging hierarchy

Compliance

Advertising

• Include required disclaimers for regulated industries
• Follow platform-specific ad policies (Meta, Google, LinkedIn)
• Disclose sponsored content and partnerships
• Maintain substantiation for claims

Data Privacy

• Respect data privacy regulations (GDPR, CCPA)
• Include proper consent mechanisms
• Honor opt-out requests immediately
• Document data handling practices

Email Marketing

• Follow CAN-SPAM/CASL requirements
• Include physical address
• Provide clear unsubscribe options
• Maintain list hygiene

Performance Standards

KPI Setting

• Set measurable KPIs for all campaigns
• Establish baseline metrics before launch
• Define success criteria upfront
• Create fallback plans for underperformance

Attribution

• Track attribution across touchpoints
• Use UTM parameters consistently
• Document attribution model used
• Account for cross-device behavior

Testing & Learning

• Run A/B tests with statistical significance
• Document learnings from all tests
• Share insights across campaigns
• Build on proven patterns

Reporting

• Report on agreed-upon metrics
• Include context and insights, not just data
• Provide actionable recommendations
• Document methodology for repeatability

Data Reliability (MANDATORY)

CRITICAL: See ./workflows/data-reliability-rules.md for full rules.

Core Rules

1. NEVER fabricate data - No fake numbers, metrics, or statistics
2. Use MCP integrations - Always attempt MCP tools before reporting data
3. Cite sources - Every metric must have source attribution
4. Handle missing data - Show "NOT AVAILABLE" with setup instructions

Data Sources (Priority Order)

1. MCP Servers - Real-time API data (highest trust)
2. Project Files - ./docs/, ./data/ files
3. Web Search - With URL citations
4. User Input - As provided by user

Required Indicators

MCP Integration

Before any analytics/performance report:

1. Check MCP server availability
2. Call appropriate tools (sensortower, google-analytics, etc.)
3. Use real data OR show "NOT AVAILABLE"
4. NEVER fill gaps with assumptions

Agent Delegation Rules

When to Delegate

• Use attraction-specialist for TOFU content and SEO
• Use lead-qualifier for lead scoring and segmentation
• Use email-wizard for email campaigns and sequences
• Use sales-enabler for sales collateral and case studies
• Use continuity-specialist for retention campaigns
• Use upsell-maximizer for expansion revenue

Handoff Protocol

• Pass context and relevant data between agents
• Document decisions and rationale
• Maintain consistent brand voice across handoffs
• Review outputs for alignment before publishing