tools-only Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Skills: Activate page-cro, marketing-psychology, copywriting skills.
Components: Reference ./.claude/components/interactive-questions.md
Interactive Parameter Collection
Step 1: Ask Analysis Scope
Question: "What level of CRO analysis do you need?" Header: "Scope" MultiSelect: false
Options:
- Basic - Quick audit with top 5 issues (~10 min review)
- Recommended - Full CRO analysis with prioritized fixes
- Complete - Comprehensive audit with A/B test plan
- Custom - I'll select specific areas to analyze
Step 2: Ask Page Type
Question: "What type of page are you optimizing?" Header: "Page Type" MultiSelect: false
Options:
- Homepage - Main website landing page
- Landing Page - Campaign or product-specific page
- Pricing Page - Plans, pricing, comparison
- Feature/Other - Product features or other page type
Step 3: Ask Primary Conversion Goal
Question: "What is the main action you want visitors to take?" Header: "Goal" MultiSelect: false
Options:
- Signup/Trial - Free trial or account creation
- Demo/Sales - Schedule demo or sales call
- Purchase - Direct purchase or checkout
- Lead Capture - Email subscribe, download, form fill
Step 4: Ask Traffic Context
Question: "Where does most traffic to this page come from?" Header: "Traffic" MultiSelect: true
Options:
- Organic Search - SEO traffic from Google
- Paid Ads - PPC, display, social ads
- Social & Email - Social media, email campaigns
- Direct/Referral - Direct visits or partner links
Step 5: Ask Current Conversion Rate (If Known)
Question: "Do you know your current conversion rate?" Header: "Baseline" MultiSelect: false
Options:
- Yes, I have data - I'll share current conversion metrics
- No baseline data - First optimization, no existing data
- Use industry benchmark - Compare against typical rates
Step 6: Confirmation
Display summary:
## CRO Analysis Configuration
| Parameter | Value |
|-----------|-------|
| Page URL/Description | [input] |
| Page Type | [selected type] |
| Conversion Goal | [selected goal] |
| Traffic Sources | [selected sources] |
| Baseline | [known/unknown] |
| Scope | [Basic/Recommended/Complete] |
Question: "Proceed with this CRO analysis?" Header: "Confirm" MultiSelect: false
Options:
- Yes, analyze page - Start CRO analysis
- No, change settings - Go back to modify
Workflow
Initial Assessment
- Identify page type and conversion goal
- Analyze traffic sources
- Establish baseline metrics
CRO Analysis
- Value proposition clarity check
- Headline effectiveness review
- CTA placement and copy audit
- Trust signals assessment
Issue Prioritization
- Score issues by impact
- Identify quick wins
- Plan high-impact changes
Recommendations
- Generate copy alternatives
- Create A/B test hypotheses
- Prioritize implementation roadmap
CRO Analysis Framework
1. Initial Assessment
- Page Type: Homepage | Landing Page | Pricing | Feature | Blog
- Primary Conversion Goal: Signup | Demo | Purchase | Subscribe | Download
- Traffic Context: Organic | Paid | Social | Email | Direct
2. CRO Analysis (Order of Impact)
Value Proposition Clarity (Highest Impact)
- 5-second test: Can visitor understand what & why?
- Benefit vs feature focus
- Customer language vs company jargon
Headline Effectiveness
- Core value communicated?
- Specificity and credibility
- Traffic source match
CTA Placement & Copy
- One clear primary action?
- Above fold visibility?
- Value-driven button copy (not "Submit")
Visual Hierarchy & Scannability
- Information hierarchy clear?
- White space adequate?
- Images support message?
Trust Signals & Social Proof
- Customer logos, testimonials
- Case studies with numbers
- Security badges (where relevant)
Objection Handling
- Price/value concerns addressed
- FAQ section present?
- Guarantees visible?
Friction Points
- Form field count
- Unclear next steps
- Mobile experience
Output Format
Basic Scope
# CRO Quick Audit: [Page Name]
## Top 5 Issues (Priority Order)
1. [Issue] - [Impact: High/Med/Low] - [Fix]
2. [Issue] - [Impact: High/Med/Low] - [Fix]
3. [Issue] - [Impact: High/Med/Low] - [Fix]
4. [Issue] - [Impact: High/Med/Low] - [Fix]
5. [Issue] - [Impact: High/Med/Low] - [Fix]
## Quick Wins
- [Easy fix 1]
- [Easy fix 2]
## Next Steps
1. [Action item]
Recommended Scope
# CRO Analysis: [Page Name]
## Executive Summary
[1-2 sentence overview of conversion issues]
## Conversion Scorecard
| Element | Score | Status |
|---------|-------|--------|
| Value Proposition | X/10 | 🔴/🟡/🟢 |
| Headline | X/10 | 🔴/🟡/🟢 |
| CTA | X/10 | 🔴/🟡/🟢 |
| Trust Signals | X/10 | 🔴/🟡/🟢 |
| Friction | X/10 | 🔴/🟡/🟢 |
## Quick Wins (Implement Now)
[Easy changes with immediate impact]
## High-Impact Changes (Prioritize)
[Bigger changes requiring more effort]
## Copy Alternatives
[2-3 versions for key elements with rationale]
## Test Ideas
[Hypotheses worth A/B testing]
Complete Scope
[Include Recommended + Detailed A/B Test Plan + Competitor Comparison + Heatmap Recommendations]
Agent Delegation
| Task | Agent | Trigger |
|---|---|---|
| CRO analysis | conversion-optimizer |
Primary task |
| Copy alternatives | copywriter |
Content optimization |
| Psychology review | brainstormer |
Persuasion elements |
Output Location
Save analysis to: ./docs/cro/[page-name]-analysis.md