tools-only Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Skills: Activate referral-program, marketing-psychology skills.
Components: Reference ./.claude/components/interactive-questions.md
Interactive Parameter Collection
Step 1: Ask Output Scope
Question: "What level of referral program design do you need?" Header: "Scope" MultiSelect: false
Options:
- Basic - Program type and incentive structure
- Recommended - Full program with mechanics
- Complete - Comprehensive with launch plan
- Custom - I'll specify what I need
Step 2: Ask Program Type
Question: "What type of referral program?" Header: "Type" MultiSelect: false
Options:
- Customer Referral - User-to-user referrals
- Partner/Affiliate - Revenue share model
- Ambassador - Community advocates
- Influencer - Paid + commission hybrid
Step 3: Ask Incentive Model
Question: "What incentive structure do you prefer?" Header: "Incentive" MultiSelect: false
Options:
- Two-Sided - Both referrer and referee get rewards
- Referrer Only - Only referrer gets reward
- Tiered - Increasing rewards for more referrals
- Points/Credits - Product credits or points
Step 4: Ask Product Context
Question: "What's your product type?" Header: "Product" MultiSelect: false
Options:
- B2B SaaS - Business software
- B2C App - Consumer application
- E-commerce - Physical products
- Services - Professional services
Step 5: Confirmation
Display summary:
## Referral Program Configuration
| Parameter | Value |
|-----------|-------|
| Product/Context | [description] |
| Program Type | [selected type] |
| Incentive Model | [selected incentive] |
| Product Type | [selected product] |
| Scope | [Basic/Recommended/Complete] |
Question: "Design this referral program?" Header: "Confirm" MultiSelect: false
Options:
- Yes, design program - Start design
- No, change settings - Go back to modify
Program Types
| Type | Best For | Incentive Model |
|---|---|---|
| Customer Referral | B2C, high-volume | Two-sided rewards |
| Partner/Affiliate | B2B, services | Revenue share/commission |
| Ambassador | Community-driven | Status + rewards |
| Influencer | Consumer products | Fee + commission |
Workflow
Program Economics
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- Max referral reward budget
- Break-even analysis
Incentive Design
- Referrer reward type
- Referee reward type
- Timing (immediate vs delayed)
- Caps and limits
Viral Mechanics
- Sharing friction
- Share channels
- Tracking mechanism
- Attribution window
Promotion Strategy
- In-app placement
- Email integration
- Post-purchase prompts
- Milestone triggers
Agent Delegation
| Task | Agent | Trigger |
|---|---|---|
| Program design | upsell-maximizer |
Primary task |
| Launch planning | planner |
Complete scope |
| Referral copy | copywriter |
Messaging |
Output Format
Basic Scope
## Referral Program: [Product]
### Program Type
- Type: [Customer/Partner/Ambassador]
- Model: [Two-sided/Tiered/etc.]
### Incentives
- Referrer: [Reward]
- Referee: [Reward]
- Timing: [Immediate/Delayed]
### Economics
- CAC target: $[X]
- Max reward: $[X]
Recommended Scope
[Include Basic + Viral mechanics + Share channels + Tracking requirements + Success metrics]
Complete Scope
[Include all + Launch plan + A/B test framework + Fraud prevention + Scaling triggers + Optimization roadmap]
Output Location
Save program to: ./docs/growth/referral-[product]-[YYYY-MM-DD].md