A+ Content Guidelines

A+ Content Guidelines

This document contains Amazon's complete A+ Content Guidelines. All content must comply with these rules to avoid rejection.

Table of Contents

• Top Content Issues (Most Common Rejections)
• Image and Text Formatting
• Claims and Awards
• Content Restrictions
• Compliance

Top Content Issues (Most Common Rejections)

Pricing or Promotional Details

• NOT ALLOWED: pricing, promotional details, discounts
• NOT ALLOWED: "affordable," "bonus," "free," "cheap"
• NOT ALLOWED: "buy now," "add to cart," "get yours now," "shop with us"

Customer Reviews

• NOT ALLOWED: Customer reviews in A+ Content
• Use Amazon Author Central for Editorial Reviews instead

Time-Sensitive Information

• NOT ALLOWED: "now," "new," "latest," "yet," "on sale now"
• NOT ALLOWED: "the latest product," "the best yet"
• NOT ALLOWED: References to holidays or Kindle Unlimited

Publication Quotes

• MAXIMUM: Four quotes or endorsements allowed
• REQUIRED: Must be from well-known publications or public figures
• REQUIRED: Must include author name and publication title (if applicable)

Image and Text Formatting

Image Requirements

• File types: JPG and PNG only (RGB colorspace, not CYMK)
• File size: Under 2 MB per file
• Resolution: Minimum 72 DPI
• NOT ALLOWED: Animated images (GIF), blurry/low quality images, watermarks
• NOT ALLOWED: Small text that's unreadable on mobile devices

Alt-Text Requirements

• Alt-text must accurately describe the image
• Must be useful for screen reader users
• Rejection if alt-text doesn't describe the image

Image Content Rules

• Images must be unique to A+ (don't reuse from product image gallery)
• Only ONE brand logo allowed
• Icons only if they help navigation
• Partner logos allowed only if logical/beneficial
• Must have all necessary rights to use logos/symbols

Text Formatting Rules

• Numbers: Spell out all numbers under 10
• Punctuation: Use consistent punctuation and serial (Oxford) commas
• Headers: Capitalize each major word
• NOT ALLOWED: Grammatical errors, misspellings, all-caps strings
• NOT ALLOWED: Abusing font features, unnecessary/repeated information
• Formatting: Bold and italic only for headings or select words
• Language: Content must be in specified language only (no HTML tags)

Claims and Awards

Award/Endorsement Requirements

• REQUIRED: Include date when award was achieved
• REQUIRED: Include organization granting the award
• NOT ALLOWED: Awards received more than 2 years ago

Certification Claims

Claims like "recommended by," "certified," "tested," "approved," "proven," "validated" require:

• Note in text with certifying/awarding body
• Study, publication, or other evidence
• Year of certification

Environmental Claims

• NOT ALLOWED: "eco-friendly," "biodegradable," "compostable" (text or images)
• ALLOWED WITH SUBSTANTIATION: "recyclable" or "ecological"
  • Must include materials used or certifying body and year

Satisfaction and Boastful Claims

• NOT ALLOWED: "100% satisfaction guaranteed"
• NOT ALLOWED: "#1 rated," "top-rated," and similar claims

Health Claims

• NOT ALLOWED: Claims to cure, mitigate, treat, or prevent diseases
• Applies to: drugs, cosmetics, medical devices, beverages, food, health products, vitamins, supplements
• Other health-related claims require substantiation

Content Restrictions

Prohibited Information

• Guarantee information: No return/refund policy references
• Shipping details: No "free shipping" or shipping information
• QR codes: Not allowed
• Personal information: No phone numbers, addresses, emails
• Customer service: No off-Amazon contact information

Quote and Attribution Rules

• NOT ALLOWED: Quotes from individuals, customers, or private figures
• MAXIMUM: Four quotes/endorsements total
• ALLOWED: Well-known publications or public figures (with author and publication title)

Comparison Rules

• NOT ALLOWED: Competitor comparisons (by name, as "others," or otherwise)
• ALLOWED: Comparison charts comparing books in YOUR KDP account only

Promotional Language

• NOT ALLOWED: Pricing, promotional details, discounts
• NOT ALLOWED: "affordable," "cheap," "bonus," "free"
• NOT ALLOWED: "buy now," "add to cart," "get yours now"

Time-Sensitive Language

• NOT ALLOWED: "now," "new," "latest," "yet," "on sale now"
• NOT ALLOWED: Holiday references

Trademark and Copyright

• ALLOWED: Trademark/copyright symbols if reasonable size AND:
  • Already on product packaging, OR
  • Always displayed as part of logo
• NOT ALLOWED: Stand-alone symbols
• REQUIRED: Remove symbols from text copy

Links and Redirects

• NOT ALLOWED: Web links to sites outside Amazon
• NOT ALLOWED: Language redirecting to other sites
• NOT ALLOWED: Links to your other products

Prohibited Content

• NOT ALLOWED: Hate speech, child exploitation, pornography, rape/pedophilia glorification, terrorism advocacy
• See KDP Content Guidelines for full list

Amazon-Related Content

• NOT ALLOWED: Content mimicking Amazon logos or detail page headings
• ALLOWED: References to Amazon-supported programs or branded products

Compliance

• Must have all necessary rights for images and text
• All KDP Terms and Conditions apply
• All KDP Content Guidelines apply