Audience Intel

Purpose

Aggregate audience insights from all sources to refine persona understanding and inform marketing strategy.

Usage

• /audience-intel - Full audience analysis
• /audience-intel [persona] - Focus on specific persona/segment

Steps

1. Gather audience data:

   • Search 00-Inbox/Meetings/ for customer conversations
   • Check People/ for customer person pages
   • Reference /customer-intel output if available

2. Identify patterns:

   • Common roles/titles
   • Shared pain points
   • Similar goals/motivations
   • Buying triggers
   • Decision criteria

3. Segment insights:

   • Group by persona/role
   • Note differences between segments
   • Identify underserved audiences

4. Extract messaging insights:

   • What language do they use?
   • What problems do they describe?
   • What outcomes do they want?
   • What objections do they raise?

5. Generate intelligence report with:

   • Persona patterns
   • Pain points by segment
   • Motivations and goals
   • Messaging implications
   • Content recommendations

Output Format

# 👥 Audience Intelligence

**Period:** [Timeframe]
**Interactions analyzed:** [Count]

## Persona Patterns

### [Persona Name] (Primary Audience)
- **Typical roles:** [Titles]
- **Company size:** [Range]
- **Top pain points:**
  1. [Pain point 1]
  2. [Pain point 2]
- **Key motivations:** [What drives them]
- **Decision criteria:** [What they care about]

## Messaging Insights

### Language They Use
- "[Quote 1]" - [Persona]
- "[Quote 2]" - [Persona]

### Problems They Describe
1. [Problem description in their words]
2. [Problem description]

## Content Recommendations
1. [Content idea] - Addresses [pain point] for [persona]
2. [Content idea] - Targets [motivation] for [persona]