Channels: Influencer
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2â3x higher conversion and 40%â50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1â2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and brand voice.
Identify:
- Goal: Brand awareness, trust, or direct conversion
- Platform: Instagram, TikTok, YouTube, LinkedIn
- Target: Nano (1Kâ10K), micro (10Kâ100K), mid-tier (100Kâ1M), macro (1M+)
Influencer vs. Affiliate vs. Creator
| Dimension |
Influencer |
Affiliate |
Creator Program |
| Goal |
Brand exposure, trust |
Direct sales |
Content co-creation |
| Incentive |
Paid, product exchange |
Commission |
Credits, free use |
| Content |
Influencer original |
Links sufficient |
Must use product |
| Relationship |
Short or long-term |
Transactional |
Long-term |
Influencer Types by Platform
| Platform |
Best For |
Audience |
| Instagram |
Visual, lifestyle |
25â34 |
| TikTok |
Viral, short-form |
Under 24 |
| YouTube |
Reviews, tutorials |
18â24 |
| LinkedIn |
B2B, professional |
Professionals |
Discovery & Screening
- Platform search: Search by brand/industry terms; check competitors
- Tools: Stormy.ai, Upfluence, Passionfroot
- Form: Application form on site for interested creators
Screening: Engagement rate > follower count; avoid fake followers; content style match.
Cooperation Models
| Model |
Use |
| Product exchange |
Low cost; testing; requires influencer interest |
| Commission (affiliate) |
Lower risk; CPS; hybrid with flat fee common |
| Paid promotion |
Direct payment; quick exposure |
| Long-term partnership |
Brand ambassador; sustained relationship |
Content Strategy
- Forms: Shoutout, review, favorites, tutorial, placement
- Creative freedom: Avoid overly scripted; authenticity drives trust
- Cross-platform: Repurpose for website, ads, email
- Publishing: Multiple drops; align with target market hours
Best Practices
- Payment: PayPal; prepay + final payment after publish
- Contract: Clear dates, review process, deliverables
- Content review: Brand guidance without over-control
- Disclosure: FTC/ASA compliant; disclose paid partnerships
Output Format
- Platform and tier selection
- Discovery approach
- Cooperation model
- Content brief
- Tracking plan
Related Skills
- channels-affiliate: Influencers can be affiliates (hybrid model)
- channels-creator-program: Long-term creator partnerships
- channels-egc: Internal employee content; influencer is external
- pages-affiliate-program: Commission structure if hybrid
1---2name: channels-influencer3description: When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," or "sponsored content."4---5
6# Channels: Influencer
7
8Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2â3x higher conversion and 40%â50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
9
10**When invoking**: On **first use**, if helpful, open with 1â2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for product, audience, and brand voice.
15
16Identify:
171. **Goal**: Brand awareness, trust, or direct conversion
182. **Platform**: Instagram, TikTok, YouTube, LinkedIn
193. **Target**: Nano (1Kâ10K), micro (10Kâ100K), mid-tier (100Kâ1M), macro (1M+)
20
21## Influencer vs. Affiliate vs. Creator
22
23| Dimension | Influencer | Affiliate | Creator Program |
24|-----------|------------|-----------|-----------------|
25| **Goal** | Brand exposure, trust | Direct sales | Content co-creation |
26| **Incentive** | Paid, product exchange | Commission | Credits, free use |
27| **Content** | Influencer original | Links sufficient | Must use product |
28| **Relationship** | Short or long-term | Transactional | Long-term |
29
30## Influencer Types by Platform
31
32| Platform | Best For | Audience |
33|----------|----------|----------|
34| **Instagram** | Visual, lifestyle | 25â34 |
35| **TikTok** | Viral, short-form | Under 24 |
36| **YouTube** | Reviews, tutorials | 18â24 |
37| **LinkedIn** | B2B, professional | Professionals |
38
39## Discovery & Screening
40
41- **Platform search**: Search by brand/industry terms; check competitors
42- **Tools**: Stormy.ai, Upfluence, Passionfroot
43- **Form**: Application form on site for interested creators
44
45**Screening**: Engagement rate > follower count; avoid fake followers; content style match.
46
47## Cooperation Models
48
49| Model | Use |
50|-------|-----|
51| **Product exchange** | Low cost; testing; requires influencer interest |
52| **Commission (affiliate)** | Lower risk; CPS; hybrid with flat fee common |
53| **Paid promotion** | Direct payment; quick exposure |
54| **Long-term partnership** | Brand ambassador; sustained relationship |
55
56## Content Strategy
57
58- **Forms**: Shoutout, review, favorites, tutorial, placement
59- **Creative freedom**: Avoid overly scripted; authenticity drives trust
60- **Cross-platform**: Repurpose for website, ads, email
61- **Publishing**: Multiple drops; align with target market hours
62
63## Best Practices
64
65- **Payment**: PayPal; prepay + final payment after publish
66- **Contract**: Clear dates, review process, deliverables
67- **Content review**: Brand guidance without over-control
68- **Disclosure**: FTC/ASA compliant; disclose paid partnerships
69
70## Output Format
71
72- **Platform** and tier selection
73- **Discovery** approach
74- **Cooperation** model
75- **Content** brief
76- **Tracking** plan
77
78## Related Skills
79
80- **channels-affiliate**: Influencers can be affiliates (hybrid model)
81- **channels-creator-program**: Long-term creator partnerships
82- **channels-egc**: Internal employee content; influencer is external
83- **pages-affiliate-program**: Commission structure if hybrid
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