Commands Reference

Commands Reference

Overview

All Claude SEO commands start with /seo followed by a subcommand.

Command List

/seo audit <url>

Full website SEO audit with parallel analysis.

Example:

/seo audit https://example.com

What it does:

1. Crawls up to 500 pages
2. Detects business type
3. Delegates to 6 specialist subagents in parallel
4. Generates SEO Health Score (0-100)
5. Creates prioritized action plan

Output:

• FULL-AUDIT-REPORT.md
• ACTION-PLAN.md
• screenshots/ (if Playwright available)

/seo page <url>

Deep single-page analysis.

Example:

/seo page https://example.com/about

What it analyzes:

• On-page SEO (title, meta, headings, URLs)
• Content quality (word count, readability, E-E-A-T)
• Technical elements (canonical, robots, Open Graph)
• Schema markup
• Images (alt text, sizes, formats)
• Core Web Vitals potential issues

/seo technical <url>

Technical SEO audit across 8 categories.

Example:

/seo technical https://example.com

Categories:

1. Crawlability
2. Indexability
3. Security
4. URL Structure
5. Mobile Optimization
6. Core Web Vitals (LCP, INP, CLS)
7. Structured Data
8. JavaScript Rendering

/seo content <url>

E-E-A-T and content quality analysis.

Example:

/seo content https://example.com/blog/post

What it evaluates:

• Experience signals (first-hand knowledge)
• Expertise (author credentials)
• Authoritativeness (external recognition)
• Trustworthiness (transparency, security)
• AI citation readiness
• Content freshness

/seo schema <url>

Schema markup detection, validation, and generation.

Example:

/seo schema https://example.com

What it does:

• Detects existing schema (JSON-LD, Microdata, RDFa)
• Validates against Google's requirements
• Identifies missing opportunities
• Generates ready-to-use JSON-LD

/seo geo <url>

AI Overviews / Generative Engine Optimization.

Example:

/seo geo https://example.com/blog/guide

What it analyzes:

• Citability score (quotable facts, statistics)
• Structural readability (headings, lists, tables)
• Entity clarity (definitions, context)
• Authority signals (credentials, sources)
• Structured data support

/seo images <url>

Image optimization analysis.

Example:

/seo images https://example.com

What it checks:

• Alt text presence and quality
• File sizes (flag >200KB)
• Formats (WebP/AVIF recommendations)
• Responsive images (srcset, sizes)
• Lazy loading
• CLS prevention (dimensions)

/seo sitemap <url>

Analyze existing XML sitemap.

Example:

/seo sitemap https://example.com/sitemap.xml

What it validates:

• XML format
• URL count (<50k per file)
• URL status codes
• lastmod accuracy
• Deprecated tags (priority, changefreq)
• Coverage vs crawled pages

/seo sitemap generate

Generate new sitemap with industry templates.

Example:

/seo sitemap generate

Process:

1. Select or auto-detect business type
2. Interactive structure planning
3. Apply quality gates (30/50 location page limits)
4. Generate valid XML
5. Create documentation

/seo plan <type>

Strategic SEO planning.

Types: saas, local, ecommerce, publisher, agency

Example:

/seo plan saas

What it creates:

• Complete SEO strategy
• Competitive analysis
• Content calendar
• Implementation roadmap (4 phases)
• Site architecture design

/seo competitor-pages [url|generate]

Competitor comparison page generation.

Examples:

/seo competitor-pages https://example.com/vs/competitor
/seo competitor-pages generate

Capabilities:

• Generate "X vs Y" comparison page layouts
• Create "Alternatives to X" page structures
• Build feature comparison matrices with scoring
• Generate Product + AggregateRating schema markup
• Apply conversion-optimized CTA placement
• Enforce fairness guidelines (accurate data, source citations)

/seo hreflang [url]

Hreflang and international SEO audit and generation.

Example:

/seo hreflang https://example.com

Capabilities:

• Validate self-referencing hreflang tags
• Check return tag reciprocity (A→B requires B→A)
• Verify x-default tag presence
• Validate ISO 639-1 language and ISO 3166-1 region codes
• Check canonical URL alignment with hreflang
• Detect protocol mismatches (HTTP vs HTTPS)
• Generate correct hreflang link tags and sitemap XML

/seo programmatic [url|plan]

Programmatic SEO analysis and planning for pages generated at scale.

Examples:

/seo programmatic https://example.com/tools/
/seo programmatic plan

Capabilities:

• Assess data source quality (CSV, JSON, API, database)
• Plan template engines with unique content per page
• Design URL pattern strategies (/tools/[tool-name], /[city]/[service])
• Automate internal linking (hub/spoke, related items, breadcrumbs)
• Enforce thin content safeguards (quality gates, word count thresholds)
• Prevent index bloat (noindex low-value, pagination, faceted nav)

Quick Reference