CraftedWell Brand Guidelines

Always pair color with symbols or labels for status indicators.

tools-only Updated Sep 29, 2026 7 repo stars

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Last audited Sep 23, 2026 · commit 7eb0bd0

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CraftedWell Brand Guidelines

Tagline: "Crafted with care, savored with joy."

Brand Pillars:

Artisanal Quality - Exceptional craftsmanship
Warm & Inviting - Comfort and familiarity
Simple Elegance - Clean design, quality speaks for itself

Color Palette

Primary Colors

Color	Hex	Usage
Dark Chocolate	`#3D2314`	Body text, dark backgrounds
Chocolate	`#5A2C10`	Headings, primary accents
Cocoa	`#8B4A24`	Secondary text, subtle accents

Accent Colors

Color	Hex	Usage
Caramel	`#C07F43`	Highlights, decorative elements
Soft Gold	`#D4A45A`	Premium accents, gradients
Cream	`#FDF8F3`	Backgrounds, cards
White	`#FFFFFF`	Page/slide backgrounds

Supporting Colors

Color	Hex	Usage
Muted Cream	`#F5EDE5`	Muted backgrounds
Border	`#E5D5C5`	Borders, dividers

Semantic Colors

Color	Hex	Usage
Forest	`#5A7A4A`	Positive, success, growth
Terracotta	`#B85C38`	Negative, warnings, decline
Slate	`#6B6B6B`	Neutral, N/A

Typography

Display Font: Georgia (serif) - titles, headings, quotes

Body Font: Arial (sans-serif) - body text, captions, labels

Logo Usage

Version	Use Case
Primary	White/light backgrounds
Horizontal	Headers, footers
Reversed	Dark Chocolate backgrounds only (cream tone, not pure white)

Rules:

Clear space: height of the "C" mark on all sides
Minimum size: 80px width (digital), 0.75" (print)
Don't stretch, distort, add effects, or place on busy backgrounds

Document Styles (Word/PDF)

Page Setup

Margins: 1" all sides
Page size: Letter (8.5" × 11")
Line spacing: 1.15

Typography

Level	Font	Size	Color
Title	Georgia Bold	24pt	Chocolate
Heading 1	Georgia Bold	18pt	Chocolate
Heading 2	Georgia Bold	14pt	Cocoa
Heading 3	Arial Bold	12pt	Dark Chocolate
Body	Arial	11pt	Dark Chocolate
Caption	Arial	9pt	Cocoa

Other Elements

Element	Style
Header	Horizontal logo left, page number right
Footer	Tagline or document title, Arial 9pt, Cocoa
Lists	Chocolate bullet/number, 0.25" indent
Block quotes	Cream background, Cocoa left border (3pt), italic
Hyperlinks	Cocoa, underlined

Presentation Styles (PowerPoint)

Typography

Element	Font	Size
Slide Title	Georgia Bold	32–44pt
Section Header	Georgia Bold	18–24pt
Body	Arial	12–14pt
Caption/Label	Arial	9–11pt

Slide Layouts

Layout	Background	Key Elements
Title	White	Centered title, subtitle, horizontal logo bottom
Section Divider	Dark Chocolate	White text, centered
Content	White	Left accent bar, title top-left
Two Column	White	Side-by-side cards with Cream backgrounds
Data & Charts	White	Chart (2/3), metrics sidebar (1/3)
Quote	Cream	Caramel quotation mark, centered italic
Three Cards	White	Numbered circles in brand colors
Closing	Dark Chocolate	"Thank You" in white, reversed logo

Tables (All Formats)

Element	Style
Header row	Chocolate background (#5A2C10), white text, Arial bold
Body rows	Alternating White and Cream
Borders	1pt Border color (#E5D5C5), horizontal only
Alignment	Text left, numbers right

Charts (All Formats)

Use colors in order:

Chocolate (#5A2C10)
Cocoa (#8B4A24)
Caramel (#C07F43)
Soft Gold (#D4A45A)
Dark Chocolate (#3D2314)

For positive/negative: Forest and Terracotta

Accessibility

Combination	Contrast	Use
Dark Chocolate on White/Cream	12:1	✓ Body text
Chocolate on White	9:1	✓ Headings
White on Dark Chocolate	12:1	✓ Reversed text
Caramel on White	3:1	Large text only
Soft Gold on White	2:1	Decorative only

Always pair color with symbols or labels for status indicators.

Visual Style

Do:

White or Cream backgrounds
Warm photography with natural lighting
Rounded corners (6–8px) on cards and images
Generous margins

Don't:

Bright saturated colors
Overcrowded layouts
Heavy shadows or 3D effects
Cold or blue-toned photography

Voice & Tone

Warm and approachable
Clear and concise
Avoid jargon and excessive punctuation

CraftedWell Brand Guidelines — 2024

---name: craftedwell-brand-guidelinesdescription: Always pair color with symbols or labels for status indicators.---# CraftedWell Brand Guidelines**Tagline:** "Crafted with care, savored with joy."**Brand Pillars:**- Artisanal Quality - Exceptional craftsmanship- Warm & Inviting - Comfort and familiarity- Simple Elegance - Clean design, quality speaks for itself---## Color Palette### Primary Colors| Color | Hex | Usage ||-------|-----|-------|| **Dark Chocolate** | `#3D2314` | Body text, dark backgrounds || **Chocolate** | `#5A2C10` | Headings, primary accents || **Cocoa** | `#8B4A24` | Secondary text, subtle accents |### Accent Colors| Color | Hex | Usage ||-------|-----|-------|| **Caramel** | `#C07F43` | Highlights, decorative elements || **Soft Gold** | `#D4A45A` | Premium accents, gradients || **Cream** | `#FDF8F3` | Backgrounds, cards || **White** | `#FFFFFF` | Page/slide backgrounds |### Supporting Colors| Color | Hex | Usage ||-------|-----|-------|| **Muted Cream** | `#F5EDE5` | Muted backgrounds || **Border** | `#E5D5C5` | Borders, dividers |### Semantic Colors| Color | Hex | Usage ||-------|-----|-------|| **Forest** | `#5A7A4A` | Positive, success, growth || **Terracotta** | `#B85C38` | Negative, warnings, decline || **Slate** | `#6B6B6B` | Neutral, N/A |---## Typography**Display Font:** Georgia (serif) - titles, headings, quotes**Body Font:** Arial (sans-serif) - body text, captions, labels---## Logo Usage| Version | Use Case ||---------|----------|| **Primary** | White/light backgrounds || **Horizontal** | Headers, footers || **Reversed** | Dark Chocolate backgrounds only (cream tone, not pure white) |**Rules:**- Clear space: height of the "C" mark on all sides- Minimum size: 80px width (digital), 0.75" (print)- Don't stretch, distort, add effects, or place on busy backgrounds---## Document Styles (Word/PDF)### Page Setup- **Margins:** 1" all sides- **Page size:** Letter (8.5" × 11")- **Line spacing:** 1.15### Typography| Level | Font | Size | Color ||-------|------|------|-------|| Title | Georgia Bold | 24pt | Chocolate || Heading 1 | Georgia Bold | 18pt | Chocolate || Heading 2 | Georgia Bold | 14pt | Cocoa || Heading 3 | Arial Bold | 12pt | Dark Chocolate || Body | Arial | 11pt | Dark Chocolate || Caption | Arial | 9pt | Cocoa |### Other Elements| Element | Style ||---------|-------|| Header | Horizontal logo left, page number right || Footer | Tagline or document title, Arial 9pt, Cocoa || Lists | Chocolate bullet/number, 0.25" indent || Block quotes | Cream background, Cocoa left border (3pt), italic || Hyperlinks | Cocoa, underlined |---## Presentation Styles (PowerPoint)### Typography| Element | Font | Size ||---------|------|------|| Slide Title | Georgia Bold | 32–44pt || Section Header | Georgia Bold | 18–24pt || Body | Arial | 12–14pt || Caption/Label | Arial | 9–11pt |### Slide Layouts| Layout | Background | Key Elements ||--------|------------|--------------|| **Title** | White | Centered title, subtitle, horizontal logo bottom || **Section Divider** | Dark Chocolate | White text, centered || **Content** | White | Left accent bar, title top-left || **Two Column** | White | Side-by-side cards with Cream backgrounds || **Data & Charts** | White | Chart (2/3), metrics sidebar (1/3) || **Quote** | Cream | Caramel quotation mark, centered italic || **Three Cards** | White | Numbered circles in brand colors || **Closing** | Dark Chocolate | "Thank You" in white, reversed logo |---## Tables (All Formats)| Element | Style ||---------|-------|| Header row | Chocolate background (#5A2C10), white text, Arial bold || Body rows | Alternating White and Cream || Borders | 1pt Border color (#E5D5C5), horizontal only || Alignment | Text left, numbers right |---## Charts (All Formats)Use colors in order:1. Chocolate (#5A2C10)2. Cocoa (#8B4A24)3. Caramel (#C07F43)4. Soft Gold (#D4A45A)5. Dark Chocolate (#3D2314)For positive/negative: Forest and Terracotta---## Accessibility| Combination | Contrast | Use ||-------------|----------|-----|| Dark Chocolate on White/Cream | 12:1 | ✓ Body text || Chocolate on White | 9:1 | ✓ Headings || White on Dark Chocolate | 12:1 | ✓ Reversed text || Caramel on White | 3:1 | Large text only || Soft Gold on White | 2:1 | Decorative only |Always pair color with symbols or labels for status indicators.---## Visual Style**Do:**- White or Cream backgrounds- Warm photography with natural lighting- Rounded corners (6–8px) on cards and images- Generous margins**Don't:**- Bright saturated colors- Overcrowded layouts- Heavy shadows or 3D effects- Cold or blue-toned photography---## Voice & Tone- Warm and approachable- Clear and concise- Avoid jargon and excessive punctuation---*CraftedWell Brand Guidelines — 2024*

tools-only/X-Skills/tree/main/data-analysis/2399-craftedwell_brand_guide_9e130229 commit 7eb0bd0cc0

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npx skillmds@latest add tools-only/craftedwell-brand-guidelines